Creating strong consistent messaging for different social media platforms

Join us for today’s podcast episode where I’m answering Sally Duffin’s questions about creating strong consistent messaging for different social media platforms.

I asked my Facebook group “what is the biggest marketing challenge you are facing in your business right now?” And I loved this challenge because it specifically mentions tailoring content to different social media platforms. Every social media network is different, and you don’t want to be posting the same message to all platforms at the same time.

We also explore what makes content relevant to your audience, the benefits of creating evergreen content, how chunking your content into campaigns can help with consistency and the power of repurposing.

Sally is having a change of direction with her business and brought part b of her question to the table.

“How do I send a different message to the audience I’ve already got and hope they don’t leave?”

Please visit the shownotes for all the links and resources mentioned in this episode www.yourmarketingspecialist.co.uk/marketingmusings31