DEP #8 - Tom van den Broek: My obsession is to find the sweet spot between technology & our audience

In this episode of the Digital Excellence Podcast, our special guest is Tom van den Broek, he’s the head of product at Dutch public news and sports organization NOS. That means: he’s not your typical e-commerce kind of guy, he’s optimizing for other purposes than “selling”. At NOS, they’re doing great digital stuff, using state-of-the-art technology that’s definitely worth exploring and talking about, so I’m really happy we have Tom on our show. You’ll hear all about: - Digital in a big news organization - The use of data and analytics and Augmented Reality - Open rates of 70% on the World War 2 News project e-mail newsletters, - The huge surge in traffic during the Covid-19 pandemic and “thundering herds” - The optimization and launching of new(s) apps, - And there's much, much more!