E.73 - The Founder’s Guide to Scaling Sales - From Hustle to Repeatability w/Jess Schultz

How do founders go from selling their first deals to building a scalable sales engine?

Why is go-to-market fit just as important as product-market fit?

How can founders replace cold outreach with high-converting partnerships?

If you’re a B2B SaaS founder trying to scale revenue to $10M ARR and beyond...

but don’t have a background in sales, this episode is for you.

Meet Jess Schultz, Founder & CEO of Amplify Group, fractional CRO/CMO, and the go-to expert for helping startups (up to $10M ARR) transition from founder-led sales to a repeatable, scalable process.

With a career spanning capital markets, SaaS sales, and venture capital, Jess knows what it takes to turn scrappy startup selling into structured growth.

What you’ll learn in this episode:

✅ Why most early-stage founders struggle with sales - and how to fix it

✅ The difference between product-market fit & go-to-market fit (and why it matters)

✅ How sales and marketing can actually work together

✅ Why cold outreach isn’t the answer - and what to do instead

✅ The power of strategic partnerships in driving revenue

✅ How Jess’s finance background gave her an edge in sales

Connect with Jess on LI: https://www.linkedin.com/in/jessicatschultz/

🔹 Amplify Group: https://www.amplifyscales.com/

Connect with Richard: https://www.linkedin.com/in/richwash/

Read Growth Magnet: https://www.linkedin.com/newsletters/7083793079794556928/

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