Getting to Market

Cody Bernard

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Deconstructing the world’s best product launches. Getting to Market gives you an inside look into what it takes to successfully bring a new product to market. In each episode, we’ll chat with GTM leaders about the tools, tactics, and tricks they've used so you can take your own product launches to the next level.

25-02-2021

Episode #14: Ryan MacInnis, Product Marketing Lead at LinkedIn

In this episode, Ryan and I go deep into the launch of LinkdedIn product pages, what it's like launching a new product in a remote world, and more.

44 min
15-01-2021

Episode #13: Julia Szatar, Senior Product Marketing Manager at Loom

In this episode, Julia and I go deep on one of the most important parts of any launch -- pricing and packaging.

35 min
08-01-2021

Episode #12: Yannick Kpodar, Global Director of Product Marketing at Payfit

In this episode, Yannick and I go deep into all aspects of the product launch process including how Payfit runs their launch tiering committee.

33 min
23-12-2020

Episode #11: Matthew Kobach, Director of Marketing at Fast

In this episode, Matt and I go deep on what it takes to generate buzz before launch and the concept of building in public.

22 min
17-12-2020

Episode #10: Marcus Andrews, PMM Group Lead at HubSpot

In this episode, Marcus and I go deep into how narrative design can play a major role in your launch strategy.

49 min
11-12-2020

Episode #9: Priyanka Srinivasan, Head of GTM at Gainsight

In this episode, Priyanka and I go deep on building for the customer, defining launch goals, staying tight with product, and more.

32 min
03-12-2020

Episode #8: David Tibbitts, Product Marketing Manager at Notion

In this episode, David and I go deep on one of Notion's most complex launches to date and how they leveraged their community of super fans to help.

38 min
19-11-2020

Episode #7: Lauren Barraco, Sr. Director of Product Marketing at Sendoso

In this episode, Lauren and I go deep on the process of working with integration partners (including her favorite Cameo artist she got to work with).

29 min

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Deconstructing the world’s best product launches. Getting to Market gives you an inside look into what it takes to successfully bring a new product to market. In each episode, we’ll chat with GTM leaders about the tools, tactics, and tricks they've used so you can take your own product launches to the next level.

Maker

Cody Bernard
Jaren actief

2020 - 2021
Afleveringen

14
Beoordeling

Veilig
Website van aflevering

Getting to Market

Getting to Market

Episode #14: Ryan MacInnis, Product Marketing Lead at LinkedIn

Episode #13: Julia Szatar, Senior Product Marketing Manager at Loom

Episode #12: Yannick Kpodar, Global Director of Product Marketing at Payfit

Episode #11: Matthew Kobach, Director of Marketing at Fast

Episode #10: Marcus Andrews, PMM Group Lead at HubSpot

Episode #9: Priyanka Srinivasan, Head of GTM at Gainsight

Episode #8: David Tibbitts, Product Marketing Manager at Notion

Episode #7: Lauren Barraco, Sr. Director of Product Marketing at Sendoso

Info

Informatie

Getting to Market

Afleveringen

Episode #14: Ryan MacInnis, Product Marketing Lead at LinkedIn

Episode #13: Julia Szatar, Senior Product Marketing Manager at Loom

Episode #12: Yannick Kpodar, Global Director of Product Marketing at Payfit

Episode #11: Matthew Kobach, Director of Marketing at Fast

Episode #10: Marcus Andrews, PMM Group Lead at HubSpot

Episode #9: Priyanka Srinivasan, Head of GTM at Gainsight

Episode #8: David Tibbitts, Product Marketing Manager at Notion

Episode #7: Lauren Barraco, Sr. Director of Product Marketing at Sendoso

Info

Informatie