Ahrefs Podcast

Ahrefs Podcast
  • 5,0 (1)
  • MARKETING
Ahrefs Podcast

Tim Soulo (Ahrefs' CMO) interviews the most interesting people from the worlds of online business and digital marketing. There's a lot we can learn from them. So let's learn together!

  1. 19 NOV.

    Turning a brand into a household name | Steven Kalifowitz (Crypto.com)

    How do you transform a brand into a household name, especially when that brand has a lot of regulatory restrictions? Steven Kalifowitz is doing just that right now with  @CryptoComOfficial . When he came on board as the Crypto.com CMO in 2020, he brought years of experience as an Emmy-winning production manager for HBO and lessons from being a Director of Brand Strategy for Twitter. Along with discussing his strategy for transforming Crypto.com into a household name, Steven and Tim also discussed: 00:00 Intro 01:29 Managing million-dollar marketing budgets 05:58 The importance of continued awareness for established brands 13:05 Understanding and nurturing casual vs heavy customers 19:02 Buying the Crypto.com name 21:24 Becoming CMO of Crypto.com 24:58 Are brand strategy blueprints necessary? 34:44 Marketing a brand vs a commodity 53:57 Using live sports as a marketing tool 56:29 Are competitor pages useful? 58:56 How the Crypto.com marketing team is structured 1:05:42 What does Steven do as CMO of Crypto.com? 1:10:43 Leadership and management skills 1:18:48 Advertising at the Sphere and getting around advertising restrictions 1:26:35 Sports partnerships 1:33:45 Celebrity brand films 1:41:54 Are NFTs dead? 1:45:53 Outro We hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend). Where to find Steven: LinkedIn: https://www.linkedin.com/in/skalifowitz/ X: @skalifowitz Where to find Tim: LinkedIn: https://www.linkedin.com/in/timsoulo/ X: @timsoulo Website: https://www.timsoulo.com/ _________________________________________________ Referenced in this episode: Byron Sharp - How Brands Grow: https://brandgenetics.com/human-thinking/how-brands-grow-speed-summary/ CPG/FMCG: https://cdp.com/glossary/cpg-marketing/ https://www.investopedia.com/terms/f/fastmoving-consumer-goods-fmcg.asp Fortune Favors the Brave ft. Matt Damon: https://youtu.be/9hBC5TVdYT8?si=qrj6nOB-VDY1yY5W David Oglivy: https://en.wikipedia.org/wiki/David_Ogilvy_(businessman) Andy Gove - High Output Management: https://en.wikipedia.org/wiki/High_Output_Management Patrick Lencioni - Five Dysfunctions of a Team: https://www.tablegroup.com/topics-and-resources/teamwork-5-dysfunctions/ Dale Carnegie - How to Win Friends and Influence People: https://en.wikipedia.org/wiki/How_to_Win_Friends_and_Influence_People Andy Gove - Only the Paranoid Survive: https://www.goodreads.com/book/show/66863.Only_the_Paranoid_Survive Inevitable ft. Eminem: https://x.com/Eminem/status/1783859123614052845 The Moment of Truth ft. Lebron James: https://youtu.be/xynQFsPBE3w?si=5Xxr_Q3qacsR6BpV

    1u 46m

  2. 6 NOV.

    How to make your brand show up everywhere | Fery Kaszoni (Search Intelligence Ltd)

    When Fery Kaszoni first ventured into the world of SEO, he had no idea that 10 years later, he would be the CEO of a thriving digital PR agency on track to make £10M per year. Fery's success is largely driven by his personal brand, and his fun, goofy spoofs of popular songs have become a hit in the SEO community. But it wasn't always that way. Fery shares his ups and downs as an agency owner, what he wishes he could have done differently, and how others can replicate his success. 00:00 Intro 00:59 Fery's background as a developer 04:00 First steps into the SEO industry 11:22 Finding the passion to create an agency 15:31 Shifting to digital PR 18:19 How to scale an agency to 8 figures 27:18 Success without eating your own dog food 30:13 The true ROI of sponsorships 37:49 Fery's competitive advantage 43:49 Finding and onboarding solid employees 50:38 Expansion and team structure 52:46 Fery's role at Search Intelligence 54:46 The value in creating viral videos 58:55 Balancing humor and seriousness 01:01:45 Four day work weeks 01:08:38 Are social media and brand building the future of SEO? 01:11:43 Outro We hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend). Where to find Fery: LinkedIn: https://www.linkedin.com/in/ferenczkaszoni/ Website: https://search-intelligence.co.uk/ Where to find Tim: LinkedIn: https://www.linkedin.com/in/timsoulo/ X: @timsoulo Website: https://www.timsoulo.com/

    1u 12m

  3. 30 OKT.

    Can AI content really be “as good as” human content? | Zac Harris (Rankd., Copy.ai)

    Is it actually possible to make AI content in one go with minimal human involvement that is as good as what a human can produce? Zac Harris, former Head of Demand Gen and SEO at Copy.ai and founder of Rankd., thinks so. But Zac does have a caveat: the input you give AI has to be far better than what your average marketer or writer tends to provide. Ever the AI skeptic, Tim Soulo sat down with Zac recently to discuss his workflows, how he scaled Copy.ai to 1M visits per month through free tools, and more. 00:00 Intro 1:40 Success with AI tools 16:02 The effect of mass-deleting content 20:04 Copy.ai’s content strategy 29:43 Where to find quality freelancers 34:12 Using feedback to create custom AI workflows and content 40:14 Marketing attribution, Markov chains, re-activations, and expansions 56:18 Leveraging influencer marketing for brand visibility 1:03:59 Link building tactics 01:13:12 The impact of mentorship 1:18:20 Why Zac left Copy.ai to build his new agency 1:38:17 Why teaching people how to use AI is important 1:39:50 AI vs human output competition 1:44:55 Building workflows for AI 1:55:04 Outro We hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend). Where to find Zac: LinkedIn: https://www.linkedin.com/in/zacharris36/ Website: https://www.gorankd.com/ Where to find Tim: LinkedIn: https://www.linkedin.com/in/timsoulo/ X: @timsoulo Website: https://www.timsoulo.com/

    1u 56m

  4. 22 OKT.

    How to turn leadership and coaching into a multi-million dollar business | Bryan Harris

    Bryan Harris first became known for Videofruit, his industry leading blog and online course business. But these days, he has shifted focus to his new business Growth Tools and scaling 1:1 coaching. A master at organization, leadership, and customer generation, Bryan shared tons of gold nuggets during this episode of Ahrefs Podcast, including: 00:00 Introduction
 01:02 Shifting from courses to coaching
 06:30 Ascension ladder vs descension ladder
 15:31 A cautionary tale about sharing revenue
 17:45 Free tools as a growth strategy
 19:41 How to scale non-commodities
 23:45 Finding the right CEO-marketing director fit
 31:07 How Growth Tools structures its marketing department
 37:40 BOPA (Borrowing other people’s audiences)
 42:22 Causes of stress and complexity in marketing
 45:28 Guilt by association
 48:30 Choosing what to promote
 58:34 The key to generating customers
 1:07:15 The right way to “Figure it out”
 1:11:34 Bryan’s ChatGPT history
 1:14:36 Outro We hope you enjoy our first in-person episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend). Where to find Bryan: X: @Harris_Bryan Website: growthtools.com/ahrefs Where to find Tim: LinkedIn: https://www.linkedin.com/in/timsoulo/ X: @timsoulo Website: https://www.timsoulo.com/ _______________________________________________ Referenced in the episode: Ryan Deiss: https://www.ryandeiss.com/ Russell Brunson (Dotcom Secrets): https://dotcomsecrets.com/getdcsfree-1
 Nathan Berry: https://nathanbarry.com/ Brennan Dunn: https://doubleyourfreelancing.com/
 John Lee Dumas: https://www.eofire.com/
 Pat Flynn: https://patflynn.com/
 Glenn Hill (Connection Codes): https://www.connectioncodes.co/
 Jim Collins (Good to Great): https://www.jimcollins.com/index.html 
 One Minute Manager: https://www.amazon.com/The-New-One-Minute-Manager/dp/8195246893/ Seth Godin (Purple Cow): https://www.amazon.com/Purple-Cow-Transform-Business-Remarkable/dp/014101640X
 Noah Kagan: https://noahkagan.com/
 Rich Dad Poor Dad (Robert Kiyosaki): https://www.richdad.com/
 Supermensch: https://www.amazon.com/They-Call-Supermensch-Backstage-RocknRoll/dp/0062355953
 Figure it out: https://www.youtube.com/watch?v=CPa3E8yis0I

    1u 15m

  5. 15 OKT.

    The $25M non-profit, open source platform taking on WordPress | John O'Nolan (Ghost)

    John O'Nolan worked as the Deputy Head of UX for WordPress for several years before he got fed up with the direction it was taking. He decided to launch a non-profit, open source platform called Ghost in 2013, and the response was overwhelmingly positive. With so much to unpack, there was a lot to discuss, including: 01:25 What it’s like to work for Wordpress 5:25 Launching a Wordpress competitor 10:37 Using non-profit and open source to create interest 12:06 Why Ghost is better than Wordpress 20:33 Using Recommendations and Web Mentions 30:01 Passive ways of acquiring an audience 39:40 How Ghost is different than Medium 45:16 The problem with Quora (and Medium) 53:06 Ghost’s major competitors and customer base 58:04 Ghost’s priorities for publishers 1:03:09 Journalists vs creators 1:08:56 The Fediverse/Activity Pub 1:31:21 The Fediverse vs media companies 1:37:07 How to become a top publisher 1:44:12 Marketing Ghost 1:47:33 Why a personal brand isn’t everything 1:53:04 Will Ghost ever go “for profit”? We hope you enjoy our first in-person episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend). Where to find John: X: @JohnONolan LinkedIn: https://www.linkedin.com/in/johnonolan/ Website: https://john.onolan.org/ Where to find Tim: LinkedIn: https://www.linkedin.com/in/timsoulo/ X: @timsoulo Website: https://www.timsoulo.com/ _______________________________________________ Referenced in the episode: Space campaign: https://space.paddle.com/ Anthony Kenneda: https://www.linkedin.com/in/akennada/ Goldenhour: https://www.goldenhour.net/ Adam Robinson: https://www.linkedin.com/in/retentionadam/ Marketing Against the Grain: Resources: Fediverse/Activity Pub: https://en.wikipedia.org/wiki/Fediverse Ev Williams: https://en.wikipedia.org/wiki/Evan_Williams_(Internet_entrepreneur) MKBHD: https://www.youtube.com/user/marquesbrownlee

    2 u

  6. 13 AUG.

    Meet the mastermind behind Paddle's $75M ARR success | Andrew Davies (Paddle)

    What is it like to have the freedom to create marketing campaigns that are so crazy, they're LITERALLY out of this world? Let's find out! Andrew Davies, CMO of SaaS payment infrastructure provider Paddle, joins Ahrefs Podcast to discuss everything from their high production value video campaigns to the crossover between customer engagement and marketing to why you're probably using your blog section wrong. If you're ready for a more advanced masterclass in marketing, you won't want to miss this discussion! In this episode, we cover: Creating compelling brand stories Educating customers on your product offering Bringing customers into your marketing How you should be using your blog SEO vs paid media Creating out of this world creatives Content distribution game changers Upping your video production game Leveraging events for community buildingEmpowering teams to go on camera What is Account Based Marketing (ABM) Community empowerment as a marketing tool Inspirational marketers _________________________________________________ If you enjoyed this episode, please subscribe! Where to find Andrew: X: https://x.com/andjdavies LinkedIn: https://www.linkedin.com/in/andjdavies/ Website: https://www.paddle.com/ Where to find Tim: LinkedIn: https://www.linkedin.com/in/timsoulo/ X: @timsoulo Website: https://www.timsoulo.com/ ________________________________________________ Referenced in the episode: Space campaign: https://space.paddle.com/

    1u 43m

  7. 6 AUG.

    Product marketing to $15M ARR | Tomasz Niezgoda (Surfer)

    What happens when an SEO tool can't compete in SEO? That's what happened in the early days of Surfer, an AI-powered content marketing platform. Surfer's Head of Marketing, Tomasz Niezgoda, joins the Ahrefs Podcast to explain exactly which strategies helped the company catapult to the 24th fastest-growing company in Europe and the #1 fastest-growing company in Poland. In this episode, you'll learn: - How to excel at product marketing - Why Surfer does 1:1 onboarding calls (with EVERY client) - Tracking customer responses to onboarding - The benefit of educational videos - Where you should be distributing your webinars - What the brand got out of redisigning their homepage - Should you create a brand bible? - Why SaaS certifications are valuable to clients and companies - The secret to making your AI content actually good _________________________________________________ If you enjoyed this episode, please subscribe!Where to find Tomasz: LinkedIn: https://www.linkedin.com/in/niezgoda-tomasz/ Website: https://surferseo.com/ Where to find Tim: LinkedIn: https://www.linkedin.com/in/timsoulo/ X: @timsoulo Website: https://www.timsoulo.com/

    1u 39m

  8. 25 JUL.

    Meet the guy behind Detailed.com's viral research articles | Glen Allsopp (Detailed)

    Ready for a Masterclass in SEO and content creation? Today's guest is Glen Allsopp, founder of Detailed.com, the SEO Blueprint course, and gaps.com. Glen is an absolute beast when it comes to his content output, and his thorough data studies are shared widely in and out of the SEO world when he publishes them. He also does $40 website audits that sell out immediately when they're open to the public. Glen, who is notoriously private, doesn't normally do podcasts and he never speaks at conferences. That's why this episode of Ahrefs Podcast is audio only. But one thing Glen isn't shy about is sharing his vast SEO and business wisdom with the world. In this episode, you'll learn: (0:00) Intro (01:45) Maintaining Privacy (8:49) How does Glen make money (10:41) What he focuses on (17:03) What his team looks like (23:47) Not scaling his agency (28:01) What he gets out of his $40 audits (34:29) Creating the Detailed SEO extension (39:47) What to pay workers (42:10) The evolution of Detailed (47:12) Detailed research (54:12) Promoting Detailed content (1:00:10) How Glen approaches ideas (1:06:07) iPhone link building (1:10:17) Building relationships (1:15:00) Super pixels (1:26:10) How Glen stays organized (1:31:25) The current state of SEO (1:42:56) Gaps (1:50:30) Who Glen looks up to (1:52:56) Media companies _________________________________________________ If you enjoyed this episode, please subscribe! Where to find Glen: X: https://x.com/ViperChill LinkedIn: https://www.linkedin.com/in/glen-allsopp-63084025/ Website: https://detailed.com/ SEO Blueprint: https://seoblueprint.com/ Gaps: https://gaps.com/ Where to find Tim: LinkedIn: https://www.linkedin.com/in/timsoulo/ X: @timsoulo Website: https://www.timsoulo.com/ ________________________________________________ Referenced in the episode: $40 website audits: https://detailed.com/audit/ Blog Tyrant: https://www.blogtyrant.com/SEO META in 1 Click: https://chromewebstore.google.com/detail/seo-meta-in-1-click/bjogjfinolnhfhkbipphpdlldadpnmhcBloggerJet: https://bloggerjet.com/Copyblogger: https://copyblogger.com/ProBlogger: https://problogger.com/Darren Rowse: https://darrenrowse.com/How 16 Companies are Dominating the World’s Google Search Results (2024 Edition): https://detailed.com/google-control/ TechRadar: https://www.techradar.com/pro/could-google-be-using-reddit-to-revive-an-ancient-failed-project-60000-redditors-may-well-be-mturking-for-google-answers-20TechCrunch: https://techcrunch.com/2024/03/05/amazons-new-rufus-chatbot-isnt-bad-but-it-isnt-great-either/Mark Rofe (@iamrofe): https://x.com/iamrofeSiege Media: https://www.siegemedia.com/ Ross Hudgens: https://x.com/RossHudgensPomodoro technique: https://en.wikipedia.org/wiki/Pomodoro_TechniqueSeeking Alpha: https://seekingalpha.com/Retro Dodo: https://retrododo.com/Brian Morrissey: https://x.com/bmorrisseyThe Rebooting: https://www.therebooting.com/Neil Vogel: https://www.linkedin.com/in/neilvogel/Joshua Hardwick: https://x.com/joshuachardwick

    1u 58m
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Tim Soulo (Ahrefs' CMO) interviews the most interesting people from the worlds of online business and digital marketing. There's a lot we can learn from them. So let's learn together!

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    Ahrefs Podcast
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    © Ahrefs Podcast
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    Ahrefs Podcast

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