Lifetime Value Lifetime Value

Sheryl Hawk has a PSA for all the Lifers: your ideal customer profile is not your total addressable market is not your persona. She works with the guys on untangling the three.
⏱️ Timestamps:
00:00:00 - ICP & TAM, IYKYK
00:00:58 - The difference between ideal customer profile and persona
00:02:03 - How critical is customer success?
00:02:53 - Better understanding ICP (ideal customer profile)
00:03:54 - Characteristics of churn accounts
00:04:47 - Better understanding TAM (total addressable market) and customer personas
00:05:45 - Providing value to different personas
00:07:33 - Like, comment, and subscribe!

📺 Lifetime Value: Your Destination for Customer Success content
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Website: https://www.lifetimevalue.show
Send the show a message via email or voicemail: https://www.lifetimevalue.show/contact/

🤝 Connect with the hosts:
Dillon's LinkedIn: https://www.linkedin.com/in/dillonryoung
JP's LinkedIn: https://www.linkedin.com/in/jeanpierrefrost/
Rob's LinkedIn: https://www.linkedin.com/in/rob-zambito/

👋 Connect with Sheryl Hawk:
Sherly's LinkedIn: https://linkedin.com/in/sheryl-hawk

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Jared Orr is a veteran customer success manager and business owner running a copywriting business catering to SaaS companies. He explains why he believes content is a critical piece of your retention strategy.⏱️ Timestamps:00:00:00 - Being part of the conversation00:01:28 - Starting a business00:02:46 - Transitioning into online writing and blogging00:04:03 - Consistency is key00:05:20 - Joining the conversation00:06:39 - Creating a culture around your product00:07:56 - Conveying strate...

De'Edra Williams is ready for an evolution, and she's here to tell us how alignment will play a pivotal role.⏱️ Timestamps:00:01:32 - Customer success 4.000:02:52 - The evolution of customer success00:04:03 - How we got here: CS 3.000:05:14 - Understanding the "Why"00:06:34 - Tension between value realization and revenue growth00:07:45 - Alignment with sales00:09:10 - A necessary symbiosis00:10:21 - Clarity in leadership00:11:35 - Like, comment, and subscribe!📺 Lifetime Value: Your Destinatio...

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