Marketing Panes - Sandra VanSickle

Marketing Panes is a monthly podcast of marketing interviews like this one. Click here to subscribe on iTunes.

Video

https://www.youtube.com/watch?v=6fHLoVxfpd4

In This Episode

• 
  Learn how to evaluate potential workrooms with a detailed checklist of questions to ensure a successful partnership.
• 
  Discover how design software and project management tools can enhance efficiency in your window coverings business.
• 
  Understand the importance of setting timelines, documenting work order changes, and maintaining clear communication to avoid misunderstandings.
• 
  Gain insights into Sandra’s dedication to teaching and providing online training in the window treatment industry, and how it can benefit your business.

Guest Profile: Sandra VanSickle

Sandra VanSickle is a respected figure in the window coverings industry, known for her extensive expertise spanning over three decades in custom window treatments. She owns and operates Sew What’s New, LLC, a prominent wholesale studio and training center based in Apex, NC. Sandra excels in creating high-quality window treatments and shares her wealth of knowledge through online courses, hands-on workshops, articles, and speaking engagements.

In addition to her studio work, Sandra co-owns the Craft Your Creative Life Retreat, a unique event that blends sewing skills, business strategy, and wellness for industry professionals. She also serves as Director of IWCE’s Artisan Atelier, where she organizes and facilitates two days of training sessions in the exhibit hall, helping attendees enhance their skills and stay ahead of industry trends. Sandra also produces the “Live With Sandra V” show, where she offers training and insights to a broader audience.

Sandra’s dedication to education and leadership continues to inspire and shape the window coverings community.

Other Notes/Links:

To learn more about Sandra Vansickle visit:

Sandravansickle.com

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Transcript:

Will Hanke – WTMP (00:00)
All right. Hey, everyone. Welcome to another episode of Marketing Panes. My name is Will Hanke. This is the go -to podcast for window treatment and awning business marketing. Each month, we bring you insights from industry experts and fellow business owners sharing tips, tools and strategies to boost your online presence and drive growth. My guest today is Sandra Van Sickle. She’s a respected figure in the window coverings industry.

known for her extensive expertise spanning over three decades in custom window treatments. She owns and operates So What’s New, LLC, I love that, a prominent wholesale studio and training center based in Apex, North Carolina. Sandra excels in creating high quality window treatments and shares her wealth of knowledge through online courses, hands -on workshops, articles, and speaking engagements. Sandra, you’re quite busy.

In addition to her studio work, Sandra co -owns the Craft Your Creative Life Retreat, a unique event that blends sewing skills, business strategy, and wellness for industry professionals. She also serves as director of IWCE’s Artisan Atelier, where she organizes and facilitates two days of training sessions on the exhibit hall, helping attendees enhance their skills and stay ahead of industry trends.

If you’ve ever been to IWCE, they’re right in the middle and they’re always busy. San