Marketing Panes - LuAnn Nigara
Marketing Panes is a monthly podcast of marketing interviews like this one. Click here to subscribe on iTunes. Video https://youtu.be/msy5BXuBDFw In This Episode Learn how to view objections as opportunities to understand your clients better and drive the sale forward. Discover the importance of documented standard operating procedures (SOPs) in scaling your window treatment business while maintaining quality and brand reputation. Understand the essential qualities for running a successful window treatment business and why ongoing staff training is crucial. Explore the growing market for exterior products and how to position your business to capitalize on this trend. Guest Profile: Kathy Pace LuAnn Nigara is a dynamic media personality, keynote speaker and seasoned entrepreneur, best known as an original founder of Window Works in Livingston, New Jersey, and current co-owner of Exciting Windows. She is the host of the top rated podcast, A Well Designed Business, and the founder of LuAnn Nigara Inc., which supports creative entrepreneurs through live events. Luann University and coaching. Luann's newest podcast, Window Treatments for Profit, focuses on the custom window treatment industry. She serves on the National Board of the Window Coverings Association of America and regularly contributes to industry publications. Other Notes/Links: To learn more about LuAnn Nigara visit: https://luannnigara.com/ pssst.... want to be a guest on the show? Listen to other episodes Transcript: Will Hanke - WTMP (00:00) All right, hey everyone, welcome to another episode of Marketing Panes where we dive deep into marketing strategies and tools that drive success in the window treatment and awning industries. Today, I'm excited to have LuAnn Magara with us, a true expert in the window treatment field. So LuAnn, thank you so much for jumping on today. I really do appreciate it. LuAnn Nigara (00:25) my goodness, Will, I'm so happy to be here with you. Thank you. Will Hanke - WTMP (00:27) Yeah, yeah. So let me read your bio so we know who you are. LuAnn Nigara is a dynamic media personality, keynote speaker and seasoned entrepreneur, best known as an original founder of Window Works in Livingston, New Jersey, and current co -owner of Exciting Windows. She is the host of the top rated podcast, A Well Designed Business, and the founder of LuAnn Nigara Inc., which supports creative entrepreneurs through live events. Luann University, which we'll talk a little bit more about later, and coaching. Luann's newest podcast, Window Treatments for Profit, focuses on the custom window treatment industry. She serves on the National Board of the Window Coverings Association of America and regularly contributes to industry publications. That's pretty awesome, pretty impressive, quite honestly. LuAnn Nigara (01:19) Sounds good, doesn't it? Will Hanke - WTMP (01:22) Yeah, that sounds great. Yeah. So thanks so much for being on. Right, right. Yeah. Yeah, we can always make something that sounds really good about ourselves. So give me a little background about how you got into the window treatment world. LuAnn Nigara (01:24) We all sound better in print, don't we? Well, I met a man that I fell in love with. His name was Vin Nigara. And he had just opened Window Works about six months prior. And I actually had met him when we were dating. And at one point during our dating, he opened Window Works. And about six months after him opening Window Works, I found myself in a job that I hated. Will Hanke - WTMP (01:42) Yeah. LuAnn Nigara (02:03) And of course we're going out for our dinner dates and so forth and I'm complaining,
