Marketing Wins

Valerie Morris
Marketing Wins podcast

The Marketing Wins podcast with Valerie Morris is your exclusive access to business leaders, thought leaders, speakers, authors, and all-around great human beings on how they are getting small and big wins in their marketing. I believe in the power of small steps to make big wins. Daily actions lead to great results for digital marketing and brand building. We explore those ideas and tactics to help great winning marketing results on every episode. Join us each episode for REAL talk with REAL people who are working on growing their brand every single day.

  1. 31 JAN.

    Navigating Authentic Social Media & Book Launch Strategies: A Conversation between Katie Brinkley and Valerie Morris

    "Navigating Entrepreneurship and Digital Marketing: A Conversation between Katie Brinkley and Valerie Morris" Marketing leaders, Katie Brinkley and Valerie Morris, discussed key insights and experiences in the realm of entrepreneurship and digital marketing. We also talked about Katie’s new book and the process she went through to publish it.  Building a Brand: Katie Brinkley emphasized the significance of authenticity, advising entrepreneurs to stay true to their values and communicate a genuine story. Katie has a social media agency in Denver, offering social media and podcast strategy for CEOs aiming to become thought leaders. She started working with bands on MySpace 20 years ago and has a background in radio, which influenced her current business. Katie emphasizes the significance of sharing one's story and thoughts, despite the vulnerability it brings. Holding a microphone, either physically or metaphorically, is crucial for building trust and community, especially in the digital world. The Social Shift Katie's book, "The Social Shift,” recently came out in December 2023. The book addresses the changing dynamics of social media and emphasizes strategic use to build a community online and balance time effectively.  It took 18 months to publish, providing insights into the evolution of social media and the quest for community building. Katie shares the challenges faced during her book launch, including website malware issues that affected the launch day. Despite the hurdles, Katie successfully launched her book on her website and plans to sell it on Amazon later. Katie acknowledges the importance of finding reliable partners in the publishing process, doing thorough research, and understanding the significance of metrics. Learn about how her launch went and lessons learned along the journey! Connect with Katie Brinkley: Interested individuals can connect with Katie, explore her podcast, and obtain her book at katiebrinkley.com. _____ This episode brought to you by Author Craft! Join the Author Craft Hub! A place for authors to get tools you can actually use to guide you through the process from writing to publishing, to launching and ongoing marketing...and more! Members get new resources for each week of the month as well as access to the whole archive. Join today and take the headache out of promoting your writing!

    32 min
  2. Outdoor Advertising with On The Move Trucks

    31-08-2023

    Outdoor Advertising with On The Move Trucks

    In this episode you will learn about: CJ’s background.Her role at On The Move.How CJ fell in love with marketing.The importance of learning on the job.How On The Move solves problems for people.How On The Move transitioned from self-storage to the truck rental industry.How On The Move is using trucks for several different purposes.How rented trucks can help brands build deeper relationships with customers.Why rented trucks act like rolling billboards that are also useful.How real estate agents leverage rented trucks to drive sales.The marketing challenges that On The Move has faced.Why SEO has been difficult for On The Move.The importance of strong customer relationships.How the availability of trucks has impacted On The Move.Advice that CJ would give her younger self about marketing.What CJ thinks is the key to success.Why it is dangerous to try to do too much without getting any help.Why marketers never take a break from work.The challenges of working from home in the post-pandemic world. CJ’s advice for your next marketing win.Why it is important to trust your gut in marketing.Why it is important to track your marketing and sales activities. Why you should remember your accomplishments.The lessons that CJ learned from a big-budget marketing failure. Why traditional marketing is also important and relevant in our digital world today. Find CJ online Website LinkedIn _____ This episode brought to you by Author Craft! Join the Author Craft Hub! A place for authors to get tools you can actually use to guide you through the process from writing to publishing, to launching and ongoing marketing...and more! Members get new resources for each week of the month as well as access to the whole archive. Join today and take the headache out of promoting your writing!

    27 min
  3. How to Launch a Book

    03-07-2023

    How to Launch a Book

    In this episode you will learn: Valerie’s recent work with book authors.How Valerie successfully launched her own book.What authors should think about before launching a book.The importance of sharing your writing process with your audience.What to share on social media about your book.How to get over the imposter syndrome when thinking about writing a book.Why the launch process should not be rushed.Things that can slow down the book launch process.Why do you need a marketing and communication strategy for your book?How to reach your book sales goals.Why you need to get the book ‘advocates’ on board before launching.How to think strategically when selecting the date on which to launch your book.Valerie’s experience working with a client with an engaged launch team.Important considerations when launching your second book.How to overcome limiting beliefs about your book.How to motivate people to read your book even if it is a new subject matter for them.The key differences between launching a book independently vs. through a publisher.Should you put together a book proposal before you start writing?What you should know if you decide to self-publish a book.The hybrid options available for book publishing.The preferred publishing routes for small business owners. The key benefits of the independent route vs. the publisher route. How helpful are publishers in today’s digital world?The marketing work that authors have to do even if they have a publisher. The difference between promoting your book and helping people find your book.How to cut through the noise when promoting your book. How your confidence in the book affects the way you present it to the world. How to think strategically about the subject of your book.Realistic goals that authors should think about before writing a book. Valerie’s motivation for writing a book. How books help build credibility.How to use a book as a marketing tool for a small business.Evergreen vs trendy books.What is a realistic book launch timeline?The background legwork that is needed to launch a book.The resources that authors need to have a successful book launch.How to decide what to focus on when launching a book and strip away unnecessary activities. _____ This episode brought to you by Author Craft! Join the Author Craft Hub! A place for authors to get tools you can actually use to guide you through the process from writing to publishing, to launching and ongoing marketing...and more! Members get new resources for each week of the month as well as access to the whole archive. Join today and take the headache out of promoting your writing!

    40 min

Info

The Marketing Wins podcast with Valerie Morris is your exclusive access to business leaders, thought leaders, speakers, authors, and all-around great human beings on how they are getting small and big wins in their marketing. I believe in the power of small steps to make big wins. Daily actions lead to great results for digital marketing and brand building. We explore those ideas and tactics to help great winning marketing results on every episode. Join us each episode for REAL talk with REAL people who are working on growing their brand every single day.

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