Perpetual Traffic Tier 11

Ralph and Lauren tackle the ins and outs of measuring success in digital marketing. Today they’re talking about the world of metrics, profitability, and client expectations. Together, they break down the difference between revenue and cash collected, explore customer spending patterns, and offer insights on calculating customer lifetime value. With a focus on practical strategies for retention and lifecycle marketing, this episode is a must-listen for anyone looking to refine their approach to digital marketing and drive real results.
Chapters:
00:00:00 - Welcome to the Perpetual Traffic Podcast00:00:34 - Join Our Engaging Telegram Community00:01:30 - Celebrating Birthdays and Personal Updates00:02:01 - Insights from Mastermind Events and Networking00:04:31 - The Critical Role of Measurement in Digital Marketing00:06:22 - Deep Dive into Metrics and Profitability00:09:47 - Setting Realistic Client Expectations and Generating Quality Leads00:12:15 - The Pitfalls of Relying Solely on ROAS00:18:37 - Revenue vs. Cash Collected: Understanding the Difference00:21:24 - How to Calculate Customer Lifetime Value00:23:02 - Key Profitability Metrics and Setting Business Goals00:26:03 - Strategies for Retention and Lifecycle Marketing00:30:48 - Navigating Challenges with Attribution and ROAS00:32:21 - Maximizing Effectiveness of SMS and Email Campaigns00:36:27 - Integrating Sales and Marketing Data for Better Insights00:39:45 - Evaluating the True Impact of Omni-Channel Marketing00:44:36 - Wrapping Up: Key Takeaways and Final Thoughts
LINKS AND RESOURCES:
What Metrics and KPIs Should I Pay Attention to for Effective Performance Measurement and Decision-Making?How Much Can You Afford To Pay To Acquire A Customer? The 5-Step Customer Acquisition Cost FormulaEpisode 106: How Much Can You Afford To Pay To Acquire A Customer?PT on TelegramTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on a...

Today we’re revisiting the first appearance of Lauren Petrullo on the show, showcasing her impressive and still-relevant insights into e-commerce and digital marketing. Lauren, now a co-host, initially captivated listeners with her pioneering strategies that were ahead of their time. This episode goes into the methods she shared for optimizing e-commerce performance, such as setting up Instagram and Facebook shops for unprecedented organic reach and integrating shoppable blogs to drive sales. Her advice on leveraging AI tools for content creation and SEO is practical and transformative, providing you with steps to enhance your digital marketing efforts!
Chapters:
00:00:00 - Welcome to Perpetual Traffic00:02:15 - Reintroducing Lauren Petrullo00:03:10 - The Power of a Great Review00:05:55 - Copywriting Mastery and AI00:08:23 - Meta Shops and Affiliate Marketing Goldmine00:12:45 - Leveraging Organic Exposure with Shops00:16:05 - AI in Content Creation00:17:21 - Case Study Spotlight: From 2K to 80K Organic Visitors00:19:34 - SEO Secrets for Explosive Growth00:23:10 - Combining Human and AI Efforts00:25:55 - Shoppable Blogs00:27:50 - Mastering SEO Content Strategy00:28:50 - Turning Articles into Sales Machines00:30:04 - Essential SEO Tools and Techniques00:33:56 - Integrating Content with Paid Advertising00:35:47 - The Power of Content-Rich Websites00:37:20 - Content as a Conversion Driver00:41:15 - The Role of User Experience in SEO00:43:30 - Strategic Content Planning00:44:53 - Going Multilingual: Expanding Your Content's Reach00:49:46 - Conclusion and Final Thoughts
Tools Mentioned:
Shops on FacebookPT Episode 416 Mongoose MediaCosmo Headlines SurferSEOPerformance Max ExpansionFlorida Man Birthday
LINKS AND RESOURCES:
Lauren Petrullo on LinkedInTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect...

Ralph Burns and Lauren Petrullo are joined by John Moran, who is bringing you a groundbreaking discovery about Google's automated bidding strategies. You’re going to get a look into how Google's price fixing could be inflating your cost-per-click (CPC) without delivering better positioning. John discusses his method of using manual CPC bidding and strategic conversion tracking adjustments to dramatically reduce ad spend while maintaining top search positions. If you’re struggling with escalating CPCs and want to scale your campaigns effectively, this episode is jam-packed with advice and proof-of-concept screen shares that could transform your approach to digital advertising. Tune in to learn how to outsmart Google's algorithm and maximize your ad budget!
Chapters:
00:00:00 - Welcome to Perpetual Traffic: Unveiling Hidden Ad Costs00:01:02 - Meet John Moran: The Man Exposing Google's Price Fixing00:02:19 - Deep Dive: Uncovering Google's Automated Bidding Mysteries00:03:40 - Hacking the System: Reverse Engineering Google's Algorithm00:06:10 - Proof in the Data: Confirming the Price Fixing Theory00:07:02 - Real-Life Results: How Case Studies Reveal the Truth00:11:14 - Fighting Back: Strategies to Overcome Google's Tactics00:15:01 - Shocking Changes: The Impact on CPC and Conversion Rates00:18:45 - Case Study Insights: How One Change Led to Dramatic Savings00:20:30 - Tactical Adjustments: Modifying Bids for Maximum Efficiency00:22:15 - Real-World Applications: Success Stories from Different Sectors00:24:03 - Navigating Manual CPC Limits: What You Need to Know00:26:32 - True CPC Value: Understanding What You're Really Paying For00:28:07 - Metrics That Matter: Conversion Tracking and Business Health00:31:23 - Benchmarking Success: Evaluating Business Health Metrics00:34:53 - The In-App Metrics Dilemma: Challenges and Misconceptions00:37:22 - Aligning Goals: How Business Metrics Drive True Performance00:39:10 - Bridging the Gap: Syncing Marketing Efforts with Business Health00:41:08 - Winning Strategies: Leveraging CPC Adjustments Effectively00:43:22 - Wrapping Up: Key Takeaways and Actions to Implement
LINKS AND RESOURCES:
Episode 584: The Ultimate Google Performance Max Masterclass With Tier 11’S John MoranMeet the Tier 11 Team Why You're YouTube Ads Wrong with Tom BreezeCost-per-click (CPC): DefinitionAbout Target ROAS biddingManual CPC biddingAbout conversion trackingTier 11 JobsPerpetual Traffic on YouTubea href="https://tiereleven.com/" rel="noopener noreferrer"...

Ralph and Lauren are discussing the concept of becoming 'useless' at work. Inspired by Disney's training and delegation techniques, they share how business leaders can pass on tasks and enhance team performance. Learn how even industry giants like Disney succeed by focusing on training and smart delegation. Tune in for tips, stories, and strategies that will make you rethink your approach to leadership.
Chapters:
00:00:00 - Welcome to the Provincial Traffic Podcast00:00:39 - Embracing Your Inner Neanderthal in Business00:02:00 - Disney's Secrets to Delegation00:04:35 - The Role of Training at Disney00:07:47 - Becoming the Most Useless Person in Your Company00:10:34 - Steps to Effective Delegation00:15:12 - Ralph's Personal Journey to Effective Delegation00:20:26 - Final Thoughts and Calls to Action
LINKS AND RESOURCES:
Career LaddersPT on TelegramSearch Ryan HodgesEpisode 591: Is Delegation Your Kryptonite? Conquer The 4 Levels And Free Up Your TimeTier 11 VisionTier 11 ManifestoTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Ralph Burns and Lauren Petrullo are all about making your presence in your business redundant—yes, you heard it right—useless! They share their perspectives on delegating effectively and trusting your team to take the reins, making sure your business can thrive even when you step away. Lauren introduces us to her game-changing gadget, the Stream Deck, which streamlines her workflow during client calls with a press of a button, proving that sometimes, the best productivity hacks are quite literally at your fingertips. Ralph, not to be outdone, praises the virtues of the Remarkable Two, a digital notepad that keeps him organized and focused without the distraction of endless browser tabs. Whether it's empowering your team or enhancing personal productivity, this episode is packed with advice you can put into action today. So, gear up to learn how to strategically make yourself obsolete—in the best way possible!
Chapters:
00:00:00 - Kicking Off with Pink Shoes and Podcast Pleasantries00:01:10 - Back to Basics: Reviving Our Favorite Productivity Secrets00:02:36 - How Lauren's Stream Deck Revolutionizes Efficiency00:05:12 - Ralph Unveils the Remarkable 2: A Distraction-Free Note Paradise00:08:40 - The Power of Streamlined Communication: Insights into Efficient Client Calls00:12:08 - Crafting Uselessness: The Art of Making Yourself Redundant00:17:27 - Cultivating Team Autonomy for Enhanced Productivity00:18:32 - Innovation in Absence: How Stepping Back Spurs Creativity00:20:40 - Setting the Compass: The Role of Clear Objectives in Business Success00:22:29 - The Evolution of a Team: Constant Improvement as a Core Value00:25:00 - Training vs. Execution: Striking the Right Balance00:31:52 - From Ladders to Lattices: Rethinking Career Progression00:34:12 - Wrapping Up: Key Takeaways and Where to Find Us Next
LINKS AND RESOURCES:
Career LaddersPT on TelegramSearch Ryan HodgesEpisode 591: Is Delegation Your Kryptonite? Conquer The 4 Levels And Free Up Your TimeTier 11 VisionTier 11 ManifestoTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with a...

We’re sharing an episode of the Dugout CEO podcast, hosted by Casey Cavell, where Ralph was a guest. He talks to Casey about key insights on effective business management, and strategies for CEOs and marketing leaders facing economic challenges and organizational growth. Ralph discusses the importance of aligning teams with a unified vision and making informed decisions about outsourcing and in-house operations. He also goes into the need for the right support system, explaining the value of working on the business, fostering independence within teams, and leveraging strategic planning for sustainable growth. Tune in to gain knowledge on managing business complexities and scaling through purposeful strategies.
Chapters:
00:00:00 - Kickoff: Welcome to the Perpetual Traffic Podcast00:00:07 - Business Growth Hurdles and How to Manage Them00:01:48 - Why Integrators Are Essential for Success00:04:48 - Meet the Dugout CEO Podcast00:06:13 - Ralph Burns' Journey from Baseball to Business00:09:03 - Drawing Business Insights from Baseball00:13:45 - Specialization vs. Scaling: Finding the Balance00:17:30 - When to Pivot: Adapting Your Business Strategy00:19:50 - Listening to Customer Needs for Growth00:22:12 - Targeting and Serving Your Ideal Customer00:26:00 - Mastering Strategic Planning and Leadership00:28:15 - The Mr. Fix-It Hat: Empowering Your Team00:32:45 - The Fun and Importance of Quarterly Planning00:36:05 - Wrap-Up: Key Takeaways and Final Thoughts
LINKS AND RESOURCES:
The Tier 11 ManifestoPT on TelegramVirtual Boss: A practical guide for masterfully leading and managing remote teamsEpisode 588: (Part 2) From One-Man Show To Growth Engine: The COO Transformation With Ryan HodgesTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!