The She Leads Podcast: Real Conversations with Women Entrepreneurs Adrienne Garland

To have a successful business, the first person we need to learn to lead is ourselves.

Victoria is the CEO of Ugli Ventures, a marketing consultancy for 6-figure female founders, and a podcaster. Victoria focuses on female entrepreneurs and optimizing sales and marketing strategies, team building and leadership development to establish sustainable, profitable 7-figure enterprises. She has cultivated global brands across various sectors and countries including the US, the UK, China, Sri Lanka, the UAE and Mexico. 

Over the course of her career, Victoria has observed that men typically possess a mindset wherein they’re less likely to feel the need to perfect every aspect themselves before delegating tasks. Contrastingly - and generally, women entrepreneurs often feel the need to ‘do it all’ and end up focused on lower level tasks that hinder their businesses momentum. To move more efficiently towards success, it is essential to understand your business from a higher strategic level, envision what success looks like, and rise above the weeds. This high-level perspective allows one to more easily build a scalable marketing machine.

Victoria believes women must do all they can to learn to delegate more effectively and focus on team building to drive business growth. The commitment mindset is something every business owner needs: create the goal, write real numbers down on paper, and check in on them every single week so you can adjust and keep the eye on the prize!

Let’s all commit to delegation for success!
Notes:👩‍💼 Victoria is on a mission to help women entrepreneurs to success by focusing on a more feminine approach to running businesses rather than adopting the male way of working. 04:13🤷‍♀️ How to create a successful marketing department: don’t do things alone - nurture your team.  09:38🗝️ Delegation is the key to growth. 16:27🧐 Hiring a team when you don’t have enough funds: who do you need in the team?  21:07🧠 Setting your mindset up for success. Adopt the founder mindset and hit targets: the line of questioning that gets us to our goals. 29:54⚡ Power of design thinking, setting goals, setting targets, and checking in with them periodically. 34:35🪞 Interact with women that have achieved great things. Find your accountability partner. 36:38⚠️ The process for everyone is the same: no one has all the answers. 41:56
Links:
Website and free guide: www.ugliventures.com/overwhelm 
Connect with Victoria: www.linkedin.com/in/victoria-hajjarConnect with Adrienne: www.sheleadsmedia.com
Get your tickets for the 10th Annual She Leads LIVE conference - NYC October 17-19 https://www.sheleadsmedia.com/she-leads-live-2024
Listen to podcasts for women by women on the She Leads Podcast Network: www.sheleadspodcasts.com 
>> "I love ❤️ Adrienne and The She Leads™ Podcast!” If that thought crossed your mind at any time while listening to our special show, can I ask you to please take a moment and give our podcast some love? To do so, simply Rate, Review & Follow Us on Apple Podcasts & Spotify. Taking this simple action helps my team and I to spread the word about all the incredible guests of The She Leads Podcast and contributes overall to helping women leaders and entrepreneurs everywhere! 🗺️ Also, if you haven’t done so already, please +follow the podcast so you never miss an episode. Thank you so much!! XO -Adrienne 

Understanding the uniqueness of people around you is a key to success.

Shani Bocian - the CEO of Allermi - started her career as an art historian, curator, and educator, but discovered that her passion lived in helping people feel well! The spark came by observing the incredible relief and improvement in lifestyle that her father- Dr. Bocian’s - custom allergy formulations brought to so many people in her local area. Shani knew that she could help even more people across the US and set about the business of scaling this into a profitable business.  

Her innovative approach to personalized prescribed nasal sprays captured the attention of patients and investors, but the road was not without its bumps. After many rejections and tough meetings, Shani absorbed the feedback and after some internal searching, came to understand how to effectively pitch her business. This shift in focus and being growth minded is the key point of every successful conversation with VCs, and Shani shares her recipe. 

Shani’s passion for her father's popular and effective treatments ultimately led her to the telemedicine field - which provides the ultimate convenience for patients with minor issues. Getting approval to operate Allermi in 45 states was certainly challenging, but Shani is exceptionally passionate about her mission to help people get relief!

It just goes to show that the power of mission and determination can help to break barriers! 
Notes:🤧 Allergy season is in full swing, and Shani also had allergies. 02:45👨‍⚕️ Shani’s physician father developed “Bocian’s Potions” for nasal sprays: Shani combined her dad’s work and the convenience of internet selling. 03:25😍 When she realized she was not a teacher but an entrepreneur: she became excited about the idea of entrepreneurship and startup and fundraising.   06:27💦 Allermi customized nasal sprays and benefits of having customized products: reinventing the nasal spray industry. 09:05👃 The nose is the most inflammatory-prone area of our body. 11:10📺 Telehealth is revolutionary: getting evaluated by a physician online for minor issues.14:47💲 Funding for Allermi started with friends and family but grew to institutional and angel funding: the shift women need to make when talking to investors.  18:47💰 Rejections and feedback from VCs helped Shani modify her pitch: investors require data and financial projections. 23:26🫂 The demoralizing and hurt feelings that come when investors don’t understand your mission: having good support from people around you is crucial. 27:31📱 Old Girl’s Club on Slack: professional women support group for $12 /month. 30:02
Links:
Connect with Shani: linkedin.com/in/shani-bocian-steinberg 
Allermi Linkedin: linkedin.com/company/allermi 
Instagram: instagram.com/getallermi 
Website:        allermi.com 
Connect with Adrienne: www.sheleadsmedia.com
Get your tickets for the 10th Annual She Leads LIVE conference - NYC October 17-19 https://www.sheleadsmedia.com/she-leads-live-2024
Listen to podcasts for women by women on the She Leads Podcast Network: www.sheleadspodcasts.com 
>> "I love ❤️ Adrienne and The She Leads™ Podcast!” If that thought crossed your mind at any time while listening to our special show, can I ask you to please take a moment and give our podcast some love? To do so, simply Rate, Review & Follow Us on Apple Podcasts & Spotify. Taking this simple action helps my team and I to spread the word about all the incredible guests of The She Leads Podcast and contributes overall to helping women leaders and entrepreneurs everywhere! 🗺️ Also, if you haven’t done so already, please +follow the podcast so you never miss an episode. Thank you so much!! XO -Adrienne 

Don’t be ashamed of your authenticity. 

Jana N. Nagase is a film critic, columnist, and podcaster originally from Sao Paulo, Brazil. She is a member of the Critics Choice Association & Film Independent, and Brazilian International Press Association.
Since 2012 she has supported the community with the columns she writes for Gazeta News, the biggest Brazilian newspaper in the US based in Florida. This year, her YouTube channel “Jana on Camera” celebrates its 10th anniversary. Jana on Camera provides behind-the-scenes interviews with artists from big studios, independent studios, and Latino newcomers in the entertainment industry.

Jana shares her success and how she overcame many of the hardships that immigrant women face in trying to navigate the entertainment industry. She reveals her process of securing red carpet interviews from celebrities and addresses the level of preparation that’s required. 

Jana created a business from what she loves doing the most, despite many people telling her she didn’t have the right ‘look’ for this field of work. Naysayers can say what they want, but this tough lady proves that love, authenticity, and following the principles of good journalism can truly make miracles happen. 

The most important thing is to trust yourself and not let anybody else tell you who you are! Jana’s advice is to hold on to who you are in your heart and don’t change your essence or your accent - for anyone!!
Notes🇧🇷 Jana is a Brazilian immigrant: a broadcast communication graduate who transferred to the movie, entertainment, and TV. 03:06⭐ Independent productions have more creative solutions. 04:56🗞️ The Gazeta News is the biggest Brazilian newspaper in the USA: the Brazilian community is big and Jana is supporting it by writing columns for the last 12 years. 06:14📺 Jana’s YouTube channel is about supporting and interviewing industry professionals like actors, directors, and producers from streaming platforms like Netflix and Disney+.  08:33🎤 How to get interviews from celebrities: talking with movie and theater professionals has some rules. 12:14🤓 Preparing for the interview for series and movies. 14:33😇 YouTube channel as business and all its challenges: Jana is proud of herself and her accomplishments, even though she never dreamed this life could happen to her. 18:06💎 Jane’s advice to immigrants: do what you love, believe in yourself, and nurture your authenticity. 24:21
Link:
YouTube:  www.youtube.com/@janaoncamera 
Website: janaoncamera.com 
Connect with Adrienne: www.sheleadsmedia.com
Listen to podcasts for women by women on the She Leads Podcast Network: www.sheleadspodcasts.com 
>> "I love ❤️ Adrienne and The She Leads™ Podcast!” If that thought crossed your mind at any time while listening to our special show, can I ask you to please take a moment and give our podcast some love? To do so, simply Rate, Review & Follow Us on Apple Podcasts & Spotify. Taking this simple action helps my team and I to spread the word about all the incredible guests of The She Leads Podcast and contributes overall to helping women leaders and entrepreneurs everywhere! 🗺️ Also, if you haven’t done so already, please +follow the podcast so you never miss an episode. Thank you so much!! XO -Adrienne 

Our inside wholeness is what creates prosperity.
Ruchi Pinniger is a former Wall Street executive and founder at Watch Her Prosper.  Her company provides financial mentorship, support, and services to women-led service-based businesses. After personal and family struggles, Ruchi shared a story about how one Prada bag taught her that true prosperity is in inner wholeness rather than material possessions.

Even women would rather talk about their death than money, Ruchi explains that financial support and help are crucial to all businesses of all sizes. The numbers are data and when used properly can show a path one business should take, but creating a safe, non-judgmental space for women to discuss money is crucial for practical financial planning and support.

Not only the financial support matters for business success but also our internal beliefs and self-care. Ruchi’s RIR concept (Recognize, Interrupt, Reframe) helps women shift from disempowering to empowering thoughts about money and success. This involves recognizing negative self-talk, interrupting it, and reframing it with positive affirmations.

Both personal and societal conditioning are tough for women, and there is a need for a holistic approach that will include work but also balance it with well-being and self-compassion. Having more spaciousness and ease in our lives will lead to greater success. Reframing our habits and beliefs is the key and anything is possible for us after that. 
Notes:👧 Growing up without parents after 15: learning from an immigrant mom reinventing herself. 03:34🌺 What is prosperity and how to get it: well-being, our spirituality, and then our relationship with people and with money. 07:00⚠️ Asking for support is crucial for business owners: numbers are data that provide info for the next steps.10:19😇 Planning and projecting in business: self-care is the first step in working things out. 13:58⭐ Making yourself a priority impacts your business: let’s find time for ourselves. 17:17⚡ Paying attention to the language you use with yourself: reframing it with the RIR concept. 18:41🧠 Subconscious thoughts are the root of our deeds and actions: everything starts in your mind. 24:30👀 Reframing the shame about loans: look at things from a different perspective. 33:30💎 The power of gratitude and trust: getting through the hard situations in higher vibration. 34:32 
Links
Connect with Ruchi: linkedin.com/in/ruchipinniger 
Website: watchherprosper.com
Connect with Adrienne: www.sheleadsmedia.com
Listen to podcasts for women by women on the She Leads Podcast Network: www.sheleadspodcasts.com 
>> "I love ❤️ Adrienne and The She Leads™ Podcast!” If that thought crossed your mind at any time while listening to our special show, can I ask you to please take a moment and give our podcast some love? To do so, simply Rate, Review & Follow Us on Apple Podcasts & Spotify. Taking this simple action helps my team and I to spread the word about all the incredible guests of The She Leads Podcast and contributes overall to helping women leaders and entrepreneurs everywhere! 🗺️ Also, if you haven’t done so already, please +follow the podcast so you never miss an episode. Thank you so much!! XO -Adrienne 

Saying Yes to opportunities in front of you is the key.

Dina Sherman is a voice-over actress and the official announcer for the Annie Awards. She emphasizes the importance of storytelling, authenticity and the constant learning she gained through her extensive experience in animation, anime, commercials, radio, TV, and film.

Her creative career started in elementary school with prank phone calls with impressions and continued with National awards for speaking. The transition from TV and stage to voice-overs was pivotal for her career. Her work in charity and helping underprivileged groups is a way to get back to the community and world for having a great and interesting job she adores. Dina’s focus is on literacy so her charity work in reading to kids and adults transformed towards digital format during COVID through her YouTube channel for kids.

Women are usually pressured with all kinds of ‘shoulds’ and Dina shares how she is balancing this pressure from outside but also created within. As women go through different stages of life, exploring and enjoying all stages of wisdom and experience gained, is the road to happiness and a fulfilled life.
Notes:👧 In times when Rolodex was in your brain: Dina’s prank phone calls with all sorts of impressions. 03:49🎭 Humorous and dramatic interpretation in high school: UCLA and first work on voiceovers.  05:11😍 Charity work, donations, working with kids and adults: reading and literacy is important for all groups. 10:14😇 COVID shut down the world but created creatives blossom: Dina’s readings for kids and teachers on YouTube channel. 14:27🤓 Being criticized and ashamed: don’t shoot yourself but appreciate your windows of opportunity. 22:00🌺 Women have stages in their lives and we are growing differently in each: adolescence and middle-essence discoveries. 26:45👂 Constant learning and the right approach to connection: hearing people and proper introduction. 31:49
Links:
YouTube: youtube.com/dinashermanstoriesandmore 
Website: dinasherman.comConnect with Adrienne: https://www.sheleadsmedia.com
Listen to podcasts for women by women on the She Leads Podcast Network: https://www.sheleadspodcasts.com
>> "I love ❤️ Adrienne and The She Leads™ Podcast!” If that thought crossed your mind at any time while listening to our special show, can I ask you to please take a moment and give our podcast some love? To do so, simply Rate, Review & Follow Us on Apple Podcasts & Spotify. Taking this simple action helps my team and I to spread the word about all the incredible guests of The She Leads Podcast and contributes overall to helping women leaders and entrepreneurs everywhere! 🗺️ Also, if you haven’t done so already, please +follow the podcast so you never miss an episode. Thank you so much!! XO -Adrienne 

Women are real rock stars.

A woman of many talents and passions, Amanda Samoyloff, is an actor, writer, producer, poet, and the founder of SamoyloffPR, specializing in branding and PR. Amanda started her creative journey from acting as a kid, then continued in her college days through speech and debate, but working with musicians in Hollywood, gave her a specific view towards PR.

Combining her experience with rock stars, Amanda wanted to inject that Rock ‘n’ Roll vibe into clients’ branding while establishing women in the media landscape. As women are not being represented enough in the media, especially in male-dominated fields, women need to ensure diverse voices are heard out there. Women have the common issue of imposter syndrome, but we need to believe in ourselves and as soon as we pull from the backend into the spotlight it will significantly boost our businesses.

Today, Amanda shares strategies about personal branding, the best time to hire a PR, how to leverage your story, and how to prepare before a product launch. Women need to be recognized, but to achieve that, it's important to ditch perfectionism, find time for ourselves, and believe in our strength. Establishing a healthy reward system and finding time for creative activities is crucial for preventing burnout.

We need to shine our light, so let's just keep beating that drum and let’s get out there to rock!
Notes:🧑‍🎤 National speech and debate award: after college, Amanda started doing PR for rock musicians in LA. 03:50👩‍💼 In 2020, she applied this experience to female founders and startups. 06:32🎭 Amanda has been acting since childhood, but her writing and poetry came in college. 09:47⚡Steps for starts is getting to know your impact, and problems you are trying to solve: get to the podcast and then reverse engineer that to get a PR headline. 11:54⚠️ Getting PR too late: get your PR campaign going at least 9 months before the product launch. 18:15▶️ We have to claim our expertise: believe in yourself and stand in front of your company. 23:13✍️ Poetry comes to Amanda usually when she's physically in motion: stories about relationships and growth. 28:17🔥 If your reward system is only linked to work, you will become burnout. 32:30🛑 If you don't work on yourself, your business isn't going to go anywhere: find time for yourself too. 34:14
Links:

Website: www.samoyloffpr.com
LinkedIn: www.linkedin.com/in/amanda-samoyloff-690448b5
Connect with Adrienne: https://www.sheleadsmedia.com
Listen to podcasts for women by women on the She Leads Podcast Network: https://www.sheleadspodcasts.com
> >> "I love ❤️ Adrienne and The She Leads™ Podcast!” If that thought crossed your mind at any time while listening to our special show, can I ask you to please take a moment and give our podcast some love? To do so, simply Rate, Review & Follow Us on Apple Podcasts & Spotify. Taking this simple action helps my team and I to spread the word about all the incredible guests of The She Leads Podcast and contributes overall to helping women leaders and entrepreneurs everywhere! 🗺️ Also, if you haven’t done so already, please +follow the podcast so you never miss an episode. Thank you so much!! XO -Adrienne