The Brief Bros‪.‬ Creative Brief Workshops LLC

Two advertising industry giants join us today to talk about their new book, The Howard Gossage Show. Both Steve Harrison and Dave Dye have talked to us before. But today they arrive together as co-authors of a book as big as its subject matter. And a necessary teaching tool for all of us in the ad game.
Sitting in for the traveling Henry Gomez, our friend David Moore matches his enclyclopedic knowledge of the industry with Dave Dye's. And our conversation covers Howard Gossage, brand history, where we have lost our way as brand guardians, and more.
Steve and Dave are lightning rods for a topic that should not be controversial: do we still care about selling products? Don't miss this episode.
For small group and corporate training in writing inspiring creative briefs, contact Howard Ibach at creativebriefworkshops.com for availability.
 

You need chutzpah to land an internship in our industry. Spell it any way you like, you gotta get the decision-maker's attention. Which is why Henry Gomez and I are so delighted to introduce you to Kristina Olsen Pinjusic, a.k.a. "The Kristina," your new favorite intern. She displayed enviable intrepidity and gutsiness and used LinkedIn to announce her intentions. And it blew up her feed. Kristina is a graduate student at CCNY's Branding and Integrated Communications program, and she's here to tell you her amazing story.
For small group and corporate training in writing inspiring creative briefs, contact Howard Ibach at creativebriefworkshops.com for availability.
 

Todd Turner is a talented graphic designer who's carved out a fun niche in Out of Home. Lately, he's formed a partnership with Richard Molinaro called Up to Something in North Carolina. Todd and Richard create unforgettable OOH for brands, agencies and media companies. But it's Todd's side gig that grabbed our attention. Henry Gomez and I talked to Todd about his crazy fun and powerfully effective training tool called...Wash-a-Pig. What's a graphic designer doing concocting a cool concepting tool for copywriters?
Well, we're glad you asked. Because Todd shared his story in this week's episode. You'll hoot and spit out your milk 'cause it's a provative device to rev up your creative juices. And Todd tells us how it all got started. Don't miss this fun conversation.
For small group and corporate training in writing inspiring creative briefs, contact Howard Ibach at creativebriefworkshops.com for availability.

No Single Individual is a unique business model. It is a company of woment strategists who work for legacy shops like Deutsch NY, FCB NY and TBWA\Chiat Day LA.
Founded by Christine Olivas in 2021, No Single Individual is an "all-freelance firm [that] provides ancillary strategy and account teams to agencies across the globe, from the industry’s biggest names to hyper-local creative shops," according to its LinkedIn profile. In other words, when agencies struggle with impossible assignments, Christine and her colleagues swoop in as last-minute heroes.
Henry Gomez and I also met Cynthia Abad-Mancheno, one of Christine's colleagues. And we had an in-depth conversation about how they started, the nature of their work, and their thoughts on strategy and the industry.
For small group and corporate training in writing inspiring creative briefs, contact Howard Ibach at creativebriefworkshops.com for availability.
 

My co-host Henry Gomez stays connected with other strategtists, especially on LinkedIn. He received an email recently from Mark Pollard, author of Strategy Is Your Words, and a well-known and respected strategist and strategy coach. Mark had compiled a list of the top ten traits he thought all strategists shared. My buddy Henry saw a similarity between these ten traits and some things he and I talked about on our first episode of The Brief Bros. So Henry and I thought this would be a great topic for a "Nuts 'n Bolts" episode, which we haven't featured in quite a while. We each chose two of Mark's ten traits and shared our thoughts. Tune in. You'll love this one.
For small group and corporate training in writing inspiring creative briefs, contact Howard Ibach at creativebriefworkshops.com for availability.
 

Henry Gomez and I relish every chance we get to feature a young advertising talent who is already shaking things up. This week we continue our series of interviews with recent grads of US and UK advertising programs. Allow us to introduce you to Elizabeth Gordon. Elizabeth is a 2023 grad of the U of Minn's Hubbard School of Journalism and Mass Communications. And she came recommended to us by our friend and occasional substitute co-host, Mark Jenson, senior lecturer at Hubbard.
Elizabeth landed her gig at Goodby Silverstein & Partners in September 2023 as an account coordinator. Last month, six months on the job, she was promoted to assistant account manager. She puts the lie to those in our profession who lament the decline of our industry. And if you have any doubts, watch this episode.
For small group and corporate training in writing inspiring creative briefs, contact Howard Ibach at creativebriefworkshops.com for availability.