The Start-Up (R)evolution

Viola Eva
The Start-Up (R)evolution podcast

This show is about rethinking leadership paradigms. When I say leadership, I am not talking about your title or seniority level, or being in upper management. What we are talking about is enabling oneself and others to do what is right, and lead our communities towards a better future. We believe that mental well-being belongs in the boardroom, breath work and ice baths in our team retreats and sustainability in our product development. On this show, we explore the entrepreneurial zeitgeist with the aim to work and lead differently. We invite those to the show who are not just dominant in their field, but that are kind, compassionate and want to make a difference.

  1. Leading with head, heart and hands - John Schneider

    31 MEI

    Leading with head, heart and hands - John Schneider

    And we are back. The new season of the Startup (R)evolution podcast is going live!   This is the show for leaders, managers, and entrepreneurs wanting to do things differently.    For those of us who want to lead and work in a new way but have come to realize that good leadership is more complex than simply having that one great idea.   True leadership is about the difficult decisions and trade-offs, we encounter whilst executing against our vision.   The first episode in 2024 - this very one - is with John Schneider. He is the CMO at Betterworks, a performance management software. In this role, he is responsible for marketing, which includes brand, product marketing, public and analyst relations, demand generation, events, and customer marketing.   Five facts about John: John has been working in Silicon Valley for more than 20 years He recently led a start-up to IPO on Nasdaq with a $2B valuation. Taught at Santa Clara University’s business school for 7 years, alongside his regular job. Has 3 boys with his wife, and lives in San Diego John and I have worked together since 2021.   In this conversation, we discuss John’s approach to leadership: head, hands, and heart. If you are surprised or excited to hear the word heart - this episode is for you!   We cover why John opted for being a generalist and visionary vs specialist, what he learned from the 4-year journey to IPO at his last company, and when he last admitted a mistake to his team.   Let's dive in!   ⭐ Don't forget to follow John:  LinkedIn: https://www.linkedin.com/in/schneider/  Betterworks page: www.betterworks.com    ⭐ For more of The Startup (R)evolution you can check out our links: Instagram: https://www.instagram.com/the_startup_revolution/  Linktree: https://linktr.ee/the_startup_revolution  Viola Eva’s LinkedIn: https://www.linkedin.com/in/violaeva/

    34 min
  2. Navigating the shifting landscape of marketing - Frederik Hermann

    28-09-2023

    Navigating the shifting landscape of marketing - Frederik Hermann

    This week’s guest is Frederik Hermann, the VP of digital marketing at software startup Beekeeper. We met two years ago when he started the role and have worked together directly since then.   Interestingly enough, Frederik studied in Karlsruhe, near my hometown. He has lived in California for almost two decades, serving as a marketing leader for various startups.   In today's conversation, we talk about the turbulent year that 2023 has been so far - and why AI changes everything.   Frederik shares with us how he measures engagement and happiness in his team, what he looks for when he hires, and what it takes to progress from individual contributor to VP.   Let's dive in.   ⭐ More about Frederik Hermann   Frederik is a senior marketing executive passionate about technology and innovation with a focus on marketing strategy, user acquisition, and growth.   He’s a resourceful, dynamic, and effective marketing executive with a record of achievement in developing and directing strategic marketing activities in challenging and highly competitive markets. Frederik is an influential leader with exemplary business sense and expertise, leading cross-functional teams and efficient campaigns that drive pipeline and revenue.    ⭐ Follow Frederik on social media:   LinkedIn: https://www.linkedin.com/in/frederikhermann/    Twitter: https://twitter.com/frederikhermann    Company website: ​​https://www.beekeeper.io/    Personal website: https://www.frederikhermann.com/    ⭐ Don't forget to follow us:   Linktree: linktr.ee/the_startup_revolution

    43 min

Info

This show is about rethinking leadership paradigms. When I say leadership, I am not talking about your title or seniority level, or being in upper management. What we are talking about is enabling oneself and others to do what is right, and lead our communities towards a better future. We believe that mental well-being belongs in the boardroom, breath work and ice baths in our team retreats and sustainability in our product development. On this show, we explore the entrepreneurial zeitgeist with the aim to work and lead differently. We invite those to the show who are not just dominant in their field, but that are kind, compassionate and want to make a difference.

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