Unfiltered Entrepreneur by Ashli Pollard - Business Tips for Digital Service Based Businesses Team AP Consulting

This is Part Two of the Client Acquisition vs. Client Conversion episode where we are diving into passive and active client acquisition. Many of you are out there trying to do it all, and it is just too much. I am here to tell you why I don't think it's right to market or sell on every single platform out there. There is immense power in focusing up and doing really well on your choice of select platforms. Spoilers: it's all about building trust!

1:21 — Passive Acquisition vs. Active Acquisition
2:30 — What Active Client Acquisition Looks Like
5:05 — Outbound Marketing + Social Media Platforms
6:19 — What Passive Client Acquisition Looks Like
6:34 — Lead Magnets + Freebies
9:22 — Funnels



Resources:


Team AP Consulting Services
Team AP Resource Shop
Join the Free 8 Week Sales Challenge!
The Do-ers

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After solidifying the basics of sales and market research, we are tackling the difference between converting a client, acquiring a client, and retaining a client. This a 3-step proprietary method used by myself and Team AP to lock in a yes. If you're struggling with converting an interested party into a paying client, this 3-step method will completely change your game. Take ego out of sales and really assess which of these three areas you are struggling with. Figure out the problem that you can solve, what you can offer, and know that it all comes back to figuring out who has a leaky faucet.

00:42 — The Nitty Gritty of Sales
01:09 — The Difference Between Converting a Client vs. Acquiring a Client
02:56 — Identifying the Problem
03:46 — Ego and Rejection
6:25 — Finding Clients who Have a Leaky Faucet
11:25 — Sales Challenge 

Resources:


Team AP Consulting Services
Team AP Resource Shop
Join the Free 8 Week Sales Challenge!

_____

Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!)
And make sure you take your Archetype quiz to unlock loads of free content tailored to you + your business.
Follow us on IG here! And check out all the other bomb podcasts from Fast Forward Productions right here.
Get more from Ashli over on this side and leave your listener voicemails at the link below!


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Listen to the end for a mic drop.

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Send in a voice message: https://anchor.fm/unfiltered-entrepreneur/message

One part of sales is connecting with clients and locking them into a sale. After all, we have to first find those interested parties and then convert them into paying clients to help improve our profits. However, one of most neglected parts of sales is market research. Good market research can completely change the game — allowing you to effectively pitch yourself to the people who need your services in a way that will make them listen to you. So... how do you start? I'm glad you asked! In this episode, I'm presenting you the 5 steps I would take today if I wanted to start collecting market research for my business.

00:42 — Why Market Research is Vital

03:02 — Turning the Ocean into a Pond

06:24 — Step #1

09:52 — Step #2

13:12 — Step #3

15:57 — Step #4

17:54 — Step #5

Resources:


Team AP Consulting Services
Team AP Resource Shop
Join the Free 8 Week Sales Challenge!

_____

Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!)

And make sure you take your Archetype quiz to unlock loads of free content tailored to you + your business.

Follow us on IG here! And check out all the other bomb podcasts from Fast Forward Productions right here.

Get more from Ashli over on this side and leave your listener voicemails at the link below!


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If you've been needing a mindset reset, this is the episode for you. Being an entrepreneur isn't just about the logistical aspects of owning a business — it's also about taking care of ourselves as CEOs. At the end of the day, our businesses directly reflect how we feel about ourselves. We need to take care of our mental health and be mindful of how we approach our clients, our team, and ourselves. In the age of perfectionism, hustle culture, and rejection, it can be easy to let our mindset fall to the wayside.

Don't let it.

00:58 — Mindset

02:11 — Perfection + Rejection

05:25 — Do Not Live at Your Valleys or Peaks

07:15 — You Are What You Repeatedly Do

10:51 — Figuring Out The New

Resources:


Team AP Consulting Services
New Resource Shop!

_____

Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!)

And make sure you take your Archetype quiz to unlock loads of free content tailored to you + your business.

Follow us on IG here! And check out all the other bomb podcasts from Fast Forward Productions right here.

Get more from Ashli over on this side and leave your listener voicemails at the link below!


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Send in a voice message: https://anchor.fm/unfiltered-entrepreneur/message

Xx

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Send in a voice message: https://anchor.fm/unfiltered-entrepreneur/message