We Admit‪!‬ AISAP

As she moves into a new era of her personal and professional life, Cierra Rickman shares about the importance of a personal mission statement, balancing work with the responsibilities of motherhood, and the incredible impact that women leaders and mentors have had on her journey through admissions and into her newest role as director of advancement.

Debby Murphy responds to this question from an AISAP member, "How do you communicate with families regarding a withholding of an invitation to return?"

Susan's dedication to her mission, vision, and values has enabled her to forge her own path through the world of admissions, enrollment, and beyond. Listen and learn how she carved out a career that includes a healthy dose of reflection, multiple memorable mentors, and a little bit of Shakira.

Chuck English answers this audience question: A parent of a student is caught up in a media crisis that is causing a great deal of concern among other parents at the school. What should the school say to address these concerns?

Effective enrollment marketing requires mastering the art of conversation between school and parents. Chuck English pulls from decades of experience consulting for independent schools to help clarify the difference between marketing and communications and the impact they make on the enrollment process.

Pam Safford fills us in on the trends she's seeing among families and the challenges facing parents and children. How can our admissions process evolve to best support the post-COVID generation?