55 : Landon Chats with Bethany Stachenfeld of Sendspark

https://www.sendspark.com/

Bethany breaks down Sendspark
The problem of stale content in help center
Bethany discusses integration into Intercom
Bethany explains origins of Sendspark, was in marketing at another company when she and co-founder realized the need
Bethany as a Userfeed customer
Fundraising for Sendspark, product usage metrics and activation
Initial product Dev strategies, funding and spending
Bethany working in NYC
Energy of NYC and getting sick
Grind during the week, weekends for sleep
Landon asks “who is harder to market to - developers or sales people?”
Struggles of email marketing, the need for more human connection in marketing
Landon using Notion, problem of lack of context
Sendspark marketing channels, organic traffic
How-to-SEO
Sendspark partnerships
Landon testing rankings, name changes
YouTube vid SEO tips from Bethany
Landon using Intercom for Userfeed
Bethany using vid email for lead generation on website

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