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AdExchanger Talks
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AdExchanger Podkast

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

  1. -3 D.

    Ari Paparo, On The Ground In Virginia

    Covering Google’s ad tech antitrust trial in Virginia is surreal for anyone who’s been in ad tech as long as Ari Paparo. He knows most of the people on the stand.

    53 min

  2. 17. SEP.

    Adam Heimlich, Ad Tech Time Traveler

    If Adam Heimlich could travel back in time to alter the future of online advertising, he would go to Google’s acquisition of DoubleClick in 2007, but not necessarily to stop it.

    52 min

  3. 10. SEP.

    Talking Advanced Audiences With NBCU’s Alison Levin

    Advanced audience targeting is perhaps the most significant change in TV ad buying structures, says Alison Levin, NBCUniversal’s president of advertising and partnerships, on this week’s episode of AdExchanger Talks.

    46 min

  4. 3. SEP.

    An AMA With Reddit’s New VP Of Ad Product

    It’s a misconception that Redditors categorically dislike advertising, says newly hired VP of Ad Product Management Jyoti Vaidee. In fact, 60% of Reddit users want brands to participate in communities, she says, so long as their interactions are relevant and respectful.

    53 min

  5. 27. AUG.

    Gopuff Goes In-House

    Have we finally reached peak retail media, or is the recent explosion of RMNs the sign of a healthy and thriving marketplace? “It’s the right question to be asking, especially at this time,” says Gopuff’s SVP of business, Daniel Folkman, who helped spearhead the company’s advertising business.

    57 min

  6. 20. AUG.

    Let’s Live In A Data Democracy

    Serial ad tech entrepreneur Kamakshi Sivaramakrishnan founded two startups roughly a decade apart, both for a similar reason: making data available across the enterprise in a way that’s also respectful of the consumer.

    56 min

  7. 13. AUG.

    Hyundai’s New Marketing Direction

    Last month, Hyundai eliminated the chief marketing officer role and split the function in two: creative and performance. The move makes sense because two brains are better than one, says Angela Zepeda, Hyundai’s former CMO and now its chief creative officer. But there are critics to this approach.

    1 t 3 min

  8. 6. AUG.

    The Move Toward Better Measurement

    There’s only so much you can do to measure earned media, says Najah Ayoub, CMO of Piece of Cake Moving & Storage. That’s why the brand invests so much in the customer experience. Plus: Piece of Cake’s hybrid MMM/MTA approach to attribution.

    53 min
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Om

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

Informasjon

  • Skaper
    AdExchanger Talks
  • År i produksjon
    2016 - 2024
  • Episoder
    100
  • Vurdering
    Ren
  • Copyright
    © Copyright 2016, AdExchanger
  • Vis nettsted
    AdExchanger

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