Marketing With Empathy®

Sarah Panus
Marketing With Empathy®

Marketing With Empathy® is the podcast for brands that want to target moms. Moms influence or control 85% of ALL household purchases making them a lucrative market to figure out. Join Host and 20+ year content expert, Sarah Panus, for ideas that get your products and services into the hands of moms who need them. Top 5% of all podcasts, and member of Marketing Podcast Network.    Themes: brand storytelling, content marketing, content strategy, mom marketing, storytelling marketing, consumer behavior, marketing, editorial content, StoryBrand, social media marketing, influencer marketing

  1. 29 OCT

    SEO Tips to Capture the Attention of Moms – Lorianna Sprague, SEO Expert

    EP 140.  SEO techniques to help your brand better reach and engage more mom customers. Guest, Lorianna Sprague is an SEO expert and founder and CEO of Upfront Mktg, and joins host, Sarah Panus, to share tips to think about in your brand’s SEO practices to better capture the attention of moms. Moms control a significant portion of household purchases, making them a critical audience for many brands. Tune in to explore how your brand can leverage SEO to reach these influential consumers, discussing strategies like keyword optimization, local SEO, importance of mobile with moms, and creating authentic, valuable content, so you can grow your brand with empathy.      SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/seo-marketing-tips-to-capture-attention-of-mom-customers-lorianna-sprague-episode-140/        Take Sarah's FREE QUIZ: Which of These Content Makeovers is Right for Your Brand?  Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704        SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other marketing leaders trying to figure out their content marketing plans, like you at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab           Learn more about your ad choices. Visit megaphone.fm/adchoices

    23 min
  2. 4 JUN

    REI's new #OptOutside Summer Campaign - Paolo Mottola

    EP 135. Paolo Mottola, the divisional VP of brand marketing at REI co-op, joins Sarah to give a behind-the-scenes look at REI’s newest Summer #OptOutside campaign + why they lean into storytelling and advice for brands navigating the current tough economy. REI is an outdoor retailer and the largest consumer co-op in the U S with 23 million members. Paolo leads marketing strategy, campaigns, partnerships, and brand marketing channels, including advertising, social media and content marketing. He created and leads REI co-op studios, which develops and produces films, podcasts, and editorial programs to inspire audiences with transformative outdoor storytelling.  SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/REI-Opt-Outside-Summer-2024-Paolo-Mottola-episode-135/     Learn More About #OptOutside: https://www.rei.com/opt-outside Take Sarah's FREE QUIZ: Ready to Improve Your Content Strategy?   Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704    SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab     Learn more about your ad choices. Visit megaphone.fm/adchoices

    24 min
  3. 15 MAY

    Branded Quiz Tips from my Quiz Coach - Helen Munshi (part 3)

    EP 134 - [Part 3 of 3 quiz mini-series]  Create quizzes that generate thousands of ready-to-buy leads. Sarah chats with her Quiz Coach, Helen Munshi, to clarify key quiz funnel aspects you need to remember when making your own branded quizzes as part of your content marketing strategy. Get Helen’s free video training below. + Don’t forget to take Sarah’s new “Are you Ready to Improve Your Content Strategy”? QUIZ for actionable tips to help improve your company’s content at link below.    Get Helen’s Free Quiz Video Training to get thousands of ready-to-buy leads at https://helenmunshi.lpages.co/css-the-qa-opt-in-to-lightbulb-sarah-panus/ .      Take Sarah's FREE QUIZ: Ready to Improve Your Content Strategy?   Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704      SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/branded-quiz-tips-quiz-coach-helen-munshi-episode-134/       SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab     Learn more about your ad choices. Visit megaphone.fm/adchoices

    38 min

About

Marketing With Empathy® is the podcast for brands that want to target moms. Moms influence or control 85% of ALL household purchases making them a lucrative market to figure out. Join Host and 20+ year content expert, Sarah Panus, for ideas that get your products and services into the hands of moms who need them. Top 5% of all podcasts, and member of Marketing Podcast Network.    Themes: brand storytelling, content marketing, content strategy, mom marketing, storytelling marketing, consumer behavior, marketing, editorial content, StoryBrand, social media marketing, influencer marketing

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