Bruce Vojak and Walter Herbst on their book ‘No-Excuses Innovation’

In this episode of Off The Shelf John Metselaar talks with Bruce Vojak and Walter Herbst to review their recently published “No-Excuses Innovation: Strategies For Small- and Medium-Sized Mature Enterprises”.  The book’s premise starts with a quote by Andy Grove: “Success breeds complacency.  Complacency breeds failure.  Only the paranoid survive”.   This should be the wakeup call for business and innovation leaders from medium-sized mature enterprises, but frankly pretty much everyone.  And it provides the basis for Bruce and Walter to offer a tangible, actionable recipe - covering process, people, and strategy perspectives - that, together, sets you up to generate the new value your innovation should deliver.