Democratizing SEO Podcast

Austine Esezobor
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Democratizing SEO Podcast Podkast

Democratizing SEO podcast is hosted by Austine Esezobor, SEO Consultant and Founder at DemocratizingSEO.com. This podcast is for all who can impact their site's SEO performance.

  1. Why Rank THE Answer? | Mike Taylor | #TwSEOs 103

    7. MAI

    Why Rank THE Answer? | Mike Taylor | #TwSEOs 103

    Mike Taylor is a Prompt Engineer, Educator, CEO and Co-Founder of Vexpower. He joins me on this episode of Talks with SEOs (#TwSEOs) to discuss the evolving landscape of search.Is it worth ranking things anymore? For users to decide on the best ones? This means spending more time doing research before arriving at wisdom. Social media platforms don't focus on rankings. Chatbots don't focus on rankings. Why should search engines?Is it worth ranking results anymore?The expectations of search res...

    58 min
  2. Knowledge Graph Success Metrics | Cameron Gibbs | #TwSEOs 102

    15. APR.

    Knowledge Graph Success Metrics | Cameron Gibbs | #TwSEOs 102

    Cameron Gibbs is an Ontologist and a Knowledge Graph Engineer. He joins me to discuss on this episode of Talks with SEOs (#TwSEOs) to have a conversation about the success metrics Knowledge Engineers consider when engineering.A knowledge graph helps with the organisation of data, making it simpler and easier to access its information. When an Engineer builds a Knowledge Graph, what metrics do they consider?This question intrigued me and led me to invite Cameron on the podcast to discuss.In ou...

    51 min
  3. How SEOs Can Better Work with Google Search | Paulo Andraus | #TwSEOs 101

    8. APR.

    How SEOs Can Better Work with Google Search | Paulo Andraus | #TwSEOs 101

    Paulo Andraus is a Lead Tech SEO Manager with over 15 years experience. He joins me on this episode of Talks with SEOs (#TwSEOs) to discuss How SEOs Can Better Work with Google Search.Paulo and I discuss the evolving landscape of SEO and its relationship with Google. A common mistake some SEOs make is trying to manipulate Google. This is often due to the pressure of attaining quick results.In SEO, there's a necessity to have a marketing mindset, putting business goals ahead of SEO best practi...

    50 min
  4. Knowledge Graph Insights From an Engineer | Valerio Cocchi | #TwSEOs 100

    2. APR.

    Knowledge Graph Insights From an Engineer | Valerio Cocchi | #TwSEOs 100

    Delve into the realm of knowledge graphs, reasoning, and semantic search with a Knowledge Graph Engineer, Valerio Cocchi.We explore the intricacies of semantic search and the hurdles in implementing it effectively. Machines have impressive data processing capabilities. However, there is still the need to integrate reasoning with probabilistic approaches for more nuanced understanding.We also discuss how semantic search has the potential to revolutionize information retrieval by boosting produ...

    49 min
  5. Creating a Wikipedia Page for Your Brand | Robin FitzClemen | #TwSEOs 99

    11. MAR.

    Creating a Wikipedia Page for Your Brand | Robin FitzClemen | #TwSEOs 99

    Robin FitzClemen is a Wikipedia Strategist at Beutler Ink. Joe joins me on this episode of Talks with SEOs (#TwSEOs) to discuss Creating a Wikipedia Page for Your Brand.Wikipedia is an encyclopaedia. When used by marketers (SEOs), there is a tendency to attempt to use it as a marketing platform - a big no-no in the Wikipedia community.Creating a Wikipedia page for your brand is not impossible. However, you need to understand what the community is looking for, as well as the correct, acceptabl...

    56 min
  6. Designing a Search Engine Today | Matthias Sesboüé | #TwSEOs 98

    4. MAR.

    Designing a Search Engine Today | Matthias Sesboüé | #TwSEOs 98

    Matthias Sesboüé is a 3rd year PhD Student who's designing a Knowledge Graph based search engine for traceparts.com. He joins me on this episode of Talks with SEOs (#TwSEOs) to discuss what it'll look like to design a search engine today.Google's web index is powerful. Google's web index is humongous. Google's web index is out of date.It's based on an information-seeking system. The web is crawled, for information to be sought-after. Compare this to Google Business Profile, which has an inbui...

    57 min
  7. The Role of Knowledge Graphs for FAIR DTs | Alan Morrison | #TwSEOs 97

    26. FEB.

    The Role of Knowledge Graphs for FAIR DTs | Alan Morrison | #TwSEOs 97

    Alan Morrison is a Freelance Advisor, Writer, Speaker and Podcaster. He joins me on this episode of Talks with SEOs (#TwSEOs) to discuss the role of knowledge graphs for FAIR DTs.Organising the world's information is FAIR. It requires a Digital Twin (DT) of the real world. An SEO could consider a DT an entity.If entities are essentially people, places and things, and the latter two were the starting points of the world's information being transposed into digital, one could suggest that people...

    52 min
  8. Tech Giants: Knowing Users. Knowing Entities. | Thomas Mitrevski | #TwSEOs 96

    19. FEB.

    Tech Giants: Knowing Users. Knowing Entities. | Thomas Mitrevski | #TwSEOs 96

    Thomas Mitrevski is the Senior Consultant at Enterprise Knowledge. He joins me on this episode of Talks with SEOs (#TwSEOs) where we talk about the influence tech giants have on search.Tech giants have big bets on their search systems. They all build their knowledge graphs to meet and exceed the expectations of their users.The knowledge tech giants have generates the wisdom they require to serve their users with the knowledge they seek when they search. Users expect tech giants to have this w...

    52 min
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Om

Democratizing SEO podcast is hosted by Austine Esezobor, SEO Consultant and Founder at DemocratizingSEO.com. This podcast is for all who can impact their site's SEO performance.

Informasjon

  • Skaper
    Austine Esezobor
  • År i produksjon
    2020 - 2024
  • Episoder
    227
  • Vurdering
    Ren
  • Copyright
    © 2024 Democratizing SEO Podcast
  • Vis nettsted
    Democratizing SEO Podcast

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