Episode 005: List Building and the Customer Database

There are tremendous benefits associated with a customer data and list building.  In this episode we cover 8 ways to build a customer database, along with 5 true benefits of having a customer data base.  

Less than 10% of my clients, when I started working with them had a customer database.  These businesses are focused on customer acquisition through digital advertising.  Some gooroo told them they need to spend money on Google Adwords Pay-per-Click, and Facebook Video Advertising, among other excessively spendy options.  Whereas, I focus on building customer lists with buyer and non-buyer data.  I focus on cutting costs, becoming more efficient and boosting our revenue through simplistic means.  

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