Marketing Misfits

Gotham Podcast Studios
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Marketing Misfits

Marketing Meets Culture. A panel of urban millennial marketers in practice discuss and debate current and past experiences shedding light on how brands should fight for authentic relevance in today’s world to resonate with consumers. Some information, some entertainment, always good debate. Hosted on Acast. See acast.com/privacy for more information.

  1. 15/12/2020

    Episode 39 | Peloton, Voting and Quibi

    Peloton Taps Beyonce For Multi-Year Partnership2020 Elections and the Power of Black and Latino Voters‘This is proof’: Biden’s win reveals power of Black votersBlack Voters Helped Deliver Biden a Presidential Victory. Now What?What the 2020 election reveals about Latino votersQuibi Is Shutting Down Barely Six Months After Going Live Hosted on Acast. See acast.com/privacy for more information.

    26 min

  2. 20/11/2020

    Episode 40 | “You Love Me”

    Mike Summers, Yesenia Bello, Stewart Cornelius, Ryan Chappelle, Geoff McHenry Possibly the best multicultural and specifically BLACK advertisement we have seen post George Floyd’s murder. Beats has dropped an amazing advertisement called “You Love Me” exploring the struggle of mainstream society loving black culture but perpetually showing that it doesn’t love black people. The Misfits host Chaucer Barnes, CMO of Translation who developed the spot to explore how we can all make breakthrough content like this. Hosted on Acast. See acast.com/privacy for more information.

    32 min

  3. 01/10/2020

    Episode 36 | Merch – Everybody’s Doing It

    Patagonia “Vote The Assholes Out” The Full Story Behind Patagonia's 'Vote the Assholes Out' Tags See article here  Travis Scott Brand Collaborations A Timeline of Travis Scott's Brand Collaborations See article here  Creating Your Own Entrepreneur Merch Amazon Merch, Printful, Shopify and Garage Full of Boxes Hosted on Acast. See acast.com/privacy for more information.

    31 min

  4. 15/09/2020

    Episode 34 |Throw it in the Bag, Retail in the Age of Covid

    o   The Pandemic is Rewriting the Rules of Retail o   Will Covid-19 Kill The Drop Model Forever o   Stores are misusing background music (Rolling Stones) Hosted on Acast. See acast.com/privacy for more information.

    31 min

  5. 01/09/2020

    Episode 33 | The Big Screen and Home TV Capturing Attention During Summer 2020

    Beyoncé’s Black is KingDisney’s $30 Mulan Experiment Shames Music’s Timid Pricing ModelsMoviesAMC Reopening with Enhanced Safety MeasuresUnhinged scores $4M in Win in Box Office ReopeningWhere to catch TenetLovecraft CountryBlockbuster Sleepover collab with Air BNB Hosted on Acast. See acast.com/privacy for more information.

    34 min

  6. 27/08/2020

    Episode 35 | Mamba Week, NBA Boycotting & Social Justice in Sports

    Mamba Day/Week Sports and Reactions to Social JusticeLions Cancelling PracticeNBA Boycotting Playoff GamesWashington Football Team with their first Black President Hosted on Acast. See acast.com/privacy for more information.

    37 min

  7. 13/07/2020

    Episode 32 | Brand Innovators Live Panel on Marketing While Black

    Join Mike Summers, Geoff McHenry and Stewart Cornelius on an open panel discussion: D&I approaches within companiesWords of advice for allies having conversations with black colleaguesPerspective on how to approach marketing in response to BLM Hosted on Acast. See acast.com/privacy for more information.

    41 min

  8. 26/06/2020

    Episode 31 | Probably the First of Many BLM Episodes (well not really the first)

    Brands boycotting Facebook Why This Facebook Boycott Is Differenthttps://www.adweek.com/programmatic/why-this-facebook-boycott-is-different/“We’re all living in a cultural moment of pain. We believe that normal is not good enough, and we all need to drive positive change immediately,” Steve Lesnard, global vp of marketing for The North Face, said in an interview with Adweek.Other brands that have signed on include:REIPatagoniaEddie BauerCanadian outdoor clothing brand Arc’teryxRecruiting company UpworkHollywood studio Magnolia PicturesIce cream maker Ben & Jerry’sClothing designer Eileen FisherVerizon wireless provider VerizonBen and Jerry’s articlehttps://adage.com/article/cmo-strategy/more-brands-including-ben-jerrys-and-eddie-bauer-join-facebook-boycott/2263581 Patagonia’s article https://adage.com/article/news/patagonia-rei-join-facebook-boycott-and-tiktok-users-say-they-trolled-trumps-rally-monday-wake-call/2263091 Should Black players return to the NBA : Geoff McHenry  Why Everyone Is Wrong About The NBAhttps://medium.com/@geoffmchenry/why-everyone-is-wrong-about-the-nba-b567587ce89 How Will the Biggest Absences From Orlando Impact the NBA’s Stretch Run?https://www.theringer.com/nba/2020/6/25/21302345/nba-restart-orlando-absences-coronavirus NASCAR Hate Crime on Bubba Wallace Bubba Wallace didn't suffer a hate crime. NASCAR still has a problemhttps://www.cnn.com/2020/06/23/opinions/bubba-wallace-nascar-fbi-investigation-williams/index.htmlIf you have time this clip is worth watching https://www.youtube.com/watch?v=0ZpAfh5EUww Agencies response to Black Lives Matter: Yes WPP articlehttps://adage.com/article/agency-news/wpp-commits-30-million-over-next-three-years-combat-systemic-racism/2262506Rosa Park agency controversyhttps://adage.com/article/agency-news/rosapark-founders-say-they-are-reconsidering-paris-agencys-name-light-recent-backlash/2263861 Lifting Corporate Hiring Freeze  Commentary from the misfits Hosted on Acast. See acast.com/privacy for more information.

    45 min
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About

Marketing Meets Culture. A panel of urban millennial marketers in practice discuss and debate current and past experiences shedding light on how brands should fight for authentic relevance in today’s world to resonate with consumers. Some information, some entertainment, always good debate. Hosted on Acast. See acast.com/privacy for more information.

Information

  • Creator
    Gotham Podcast Studios
  • Years Active
    2018 - 2020
  • Episodes
    34
  • Rating
    Explicit
  • Copyright
    © Gotham Podcast Studios
  • Show Website
    Marketing Misfits

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