Exit Intent by Growthbuster

Growthbuster

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Exit Intent is a CPG marketing podcast featuring the people and strategies focused on growth, investment, and acquisition. Growthbuster CEO, Vasa Martinez, hosts and curates bite-sized conversations packed with actionable insights.

09.04.2021

The State of PR & Company Culture (with Sabina Gault Founder & CEO of Konnect Agency)

Sabina (founder & CEO of Konnect) has done a wonderful job building relationships, starting her agency from scratch, and creating an award-winning company culture (and agency). She has also been part of a handful of exits along the away (Krave, Sweetleaf, Stubbs, One Brands). In this episode, we talk about what's next in PR, how to hone in on your brand's target audience, and what kind of employee perks she offers (a lot!) to keep remote culture at a high.

38 min
26.03.2021

Facebook Messenger as a Sales Channel with Kelsey Hunter of Paloma

Websites can only do so much, especially when you think about 1:1 conversations. So how do you make automation work harder for you throughout the customer journey? With an intuitive bot that makes Facebook Messenger a high-converting sales channel. Listen in as we chat with Kelsey Hunter about why you should be using Paloma today.

38 min
18.03.2021

How Foodie Fit's CMO Leveraged Community to Grow His Meal Prep Company by 4900% in 6 Years (with Alex Lee)

Alex Lee, the CMO of Foodie Fit Meal Prep in Las Vegas, grew his business 4900% with a community-first strategy that begins with care, compassion, and customer experience. Here's a peak under the hood.

32 min
12.03.2021

Oliver Bogner on Storytelling, Social Proof, and Influencer-Led Brands

GO Ventures and Mate Fertility Co-Founder Oliver Bogner joins us to talk about storytelling, social proof, and how he thinks a Michelle Obama beauty brand would crush it.

30 min
05.03.2021

Digital Channel Strategy from an Amazon Marketer's Perspective (with Jed Rawson)

On this episode of Exit Intent, Vasa interviews Jed Rawson of Pirawna. Jed is the CEO of an Amazon first agency. Vasa is the CEO of a dotcom first agency. This is going to be interesting...

29 min
26.02.2021

Preparing for iOS14 w/ Post-Purchase Surveys (with Matt Bahr)

On this episode of Exit intent, Vasa Martinez interviews Matt Bahr, the founder of EnquireLabs, a post-purchase survey solution supporting eCommerce brands around the globe. What are some of the common pitfalls when using Enquire? (4:59) What are some of the best ways for a startup founder to utilize EnquireLabs TODAY? (10:57) The four pillars. (13:12) Everyone knows about the iOS 14, Apple, Facebook scrap. How can Enquire help? (16:10) Ideal tech stack? You can only name five. (23:28) What's the difference between zero-party and first-party data? (25:28)

30 min
08.12.2020

The SMS Commerce Revolution is Here to Stay (with Vasa Martinez)

In an increasingly digital (and increasingly mobile) world, SMS is marketing’s new frontier — and it’s powerful...IF you do it right. That’s the belief of marketing expert Vasa Martinez, founder of Growthbuster and CMO of Outer Aisle. He discussed SMS on Exit Intent, just after 2020’s Black Friday/Cyber Monday weekend about the importance of timing, of educating on brand benefits, and of getting your text campaigns off to a slow, but sure start.

10 min

7 episoder

Exit Intent is a CPG marketing podcast featuring the people and strategies focused on growth, investment, and acquisition. Growthbuster CEO, Vasa Martinez, hosts and curates bite-sized conversations packed with actionable insights.

Skaper

Growthbuster
År i produksjon

2020 - 2021
Episoder

7
Vurdering

Ren
Vis nettsted

Exit Intent by Growthbuster

Exit Intent by Growthbuster

Episoder

The State of PR & Company Culture (with Sabina Gault Founder & CEO of Konnect Agency)

Facebook Messenger as a Sales Channel with Kelsey Hunter of Paloma

How Foodie Fit's CMO Leveraged Community to Grow His Meal Prep Company by 4900% in 6 Years (with Alex Lee)

Oliver Bogner on Storytelling, Social Proof, and Influencer-Led Brands

Digital Channel Strategy from an Amazon Marketer's Perspective (with Jed Rawson)

Preparing for iOS14 w/ Post-Purchase Surveys (with Matt Bahr)

The SMS Commerce Revolution is Here to Stay (with Vasa Martinez)

Om

Informasjon