Finding Your First Customers

Deana and Natasha are the founders of Allcall (allcalltravel.com), a private club that helps travelers access curated itineraries by local tastemakers and influencers. In this episode, Deana and Natasha share the factors that compelled them to take the leap from a tech job to starting to their own companies, and the unexpected meeting which brought them together as cofounders. In the process of joining hands, they help us dispel some of the myths around what being compatible cofounders actually means. They dive deep into what the harsh realities of the pandemic meant for their business in the travel industry, and share the strategies they undertook to make sure that they could pivot in a smart and lean manner. Natasha shares the story of how they got their first customer, and sheds light on how their company found their path in building a two-sided marketplace, along with some tips on where to start for those considering building marketplace products. This episode is jam-packed with insights for the aspiring founder and those in startups who are looking to be inspired – don't miss it.