Garlic Marketing Show Video Marketing Expert Ian Garlic discusses whats working RIGHT now with top marketers, their stories of failure and success. Ian also works live to create video marketing strategies.

Do you ever feel overwhelmed by work to the point where you think you can't handle it anymore because you're burned out? If you're an agency owner, do you check if your team is experiencing burnout? If not, then you should listen to this episode with Sarah Noel Block, founder of Tiny Marketing.
Sarah is your marketing strategist! She has been featured in over 100 podcasts, Entrepreneur Magazine, Thrive, and Forbes. Her clients have generated over $400M in sales through her strategies, earned awards, and—most importantly—shortened their sales cycles without burning out.
Pretty cool, right?
In the world of B2B service businesses, especially those with small marketing teams, the challenge isn't just about visibility—it's about making the right connections. Learn how targeted, precise marketing strategies can transform your business approach, allowing you to reach the specific people who matter most.
If that hasn’t caught your attention yet, check out this special offer! The first project her team works on is the highly affordable StrategicSpark, which is your one-by-five marketing strategy, priced at only $497 but because you're listening to this, you can avail of this service and save 50%! 
Take advantage of this offer and start seeing the benefits of a focused, strategic marketing plan today!

What You’ll Learn:
Understanding the B2B Buyer’s Journey is Completely Different than a B2C buyer's JourneyThe Importance of Targeted Content Over VolumeEffective Use of LinkedIn for B2B MarketingSigns of Marketing Team BurnoutOne by Four or One by Five Strategy Approach
Connect with Sarah Noel Block:
WebsiteLinkedinGet 50% OFF Your StrategicSpark Session
Resources:
Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel

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In today's digital age, creators are constantly looking for new ways to innovate and stay ahead of the curve. One increasingly powerful tool at their disposal is artificial intelligence (AI). Navid Moazzez, the founder of CreatorSchool.ai and the recent AI for Creator Summit, is a leading expert on how creators can leverage AI to streamline their workflows, enhance their content, and grow their businesses.
Listen as Navid takes us through his exciting journey in building his new venture, Creator School, using AI and Virtual Summits.

What You’ll Learn:How to use AI to brainstorm content ideasThe best AI tools for creators ️How to repurpose your content with AINavid's biggest takeaways from the AI for Creator Summit
Connect with Navid Moazzez:Website PersonalLinkedin
ResourcesConnect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel

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Ever thought about writing a book to boost your business? Dive into a conversation with Ian Garlic and marketing whiz Steve Gordon as they explore the strategic power of authorship. Learn how your book can do more than tell a story—it can attract clients and build your authority.
Interested in turning your expertise into a client magnet? Check out Steve’s tips on using books for smart referral marketing and discover how the 'Million Dollar Book Blueprint' can open new doors for your business. Let’s redefine what a book can do for you! 

What You’ll Learn:
Harnessing Books as Ultimate Authority Tools in MarketingDifferentiating Between Bestsellers and Profitable Client-Attracting BooksLevels of Credibility Associated with AuthorshipUsing Books as a Strategic Referral Marketing ToolThe 'Million Dollar Book Blueprint' for Targeting Ideal ClientsPost-Publication Strategies for Maximizing Book ImpactSustaining Book Relevance and Engagement Over TimeInnovative Referral Techniques Through Book DistributionEnhancing Business Growth with Strategic Authorship

Connect with Steve Gordon:Website LinkedinYouTubePodcastBooks

ResourcesConnect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel


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We are joined by Brady Jensen from Aggregate Insights. He dive into the importance of having a concrete understanding of your target audience and the marketplace, the costly effects of having an outdated tech stack, marketing and sales infighting, and nonstrategic personas and positioning. Brady also emphasizes recognizing the value of feedback, the art of asking the right questions, and the pitfalls to avoid in the customer research process.
The discussion blooms with tips on raising your win rates, effectively using personas, and the significance of de-risking your decisions by investing in a fail-proof win-loss program. Tune in to gain insights on transforming your Tech, SaaS, or AOR marketing to definitely match market demands.

What You’ll Learn:Pitfalls of SaaS AdvertisingValue of Dumb Questions and Constructive CriticismWin-Loss Program for Aligning Sales and MarketingBest Practices for Persona Development and DifferentiationBenefits of Aligning Sales and Marketing Efforts with Market Insights
Connect with Brady Jensen:Website Linkedin

ResourcesConnect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel



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In this episode,we tackle the common issues that consultants face when selling, joined by special guest Harry Spaight, the author of 'Selling With Dignity.' This discussion reveals why people hate selling along with strategies to overcome this adversity, shedding light on effective techniques such as selling with dignity and how listening plays an instrumental role in good salesmanship.
We bust the myth that sales is purely a numbers game, discuss reasons for not quitting your full-time job prematurely, and identify key skills that effective salespeople possess. To aid your sales process, we introduce tools like video case story and emphasize the role of implementing these tools properly, exemplifying with real-life success stories.

What You’ll Learn:The Importance of Selling with DignityMisconceptions of Sales and Overcoming ThemPower of Video TestimonialsThe Lie of Sales Numbers and When to Quit Your Day JobImportance of Resetting Your Sales MindsetNarrowing Down Your Client ListRole of Trust and Relationship in High Ticket SalesMisconception of Sales as a Numbers GameThe Importance of Listening in Sales
Connect with Harry Spaight:Website LinkedinPodcastBook 

ResourcesConnect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel
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Greg Warner from MarketSmart to discuss the current struggles in non-profit fundraising and how to pivot to a donor-driven approach. Greg shares his journey from running a marketing agency to developing solutions specifically for non-profit fundraising. He elaborates on strategies such as enhancing donation value, personalizing donor experiences, and focusing on wealthier donors.
This episode is filled with actionable advice for non-profits to revolutionize their fundraising efforts. 

What You’ll Learn:Navigating the Shift in Nonprofit FundraisingHow Nonprofits Can Thrive with Donor-Driven StrategiesUnderstanding the Psychology of GivingThe Critical Role of Value in Nonprofit Fundraising

Connect with Greg Warner:Website LinkedinYouTube

ResourcesConnect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel


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