Novel Marketing

Author Media Podcasts
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The longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. Whether you self publish or are with a traditional house, this podcast will make book promotion fun and easy. Thomas Umstattd Jr. interviews publishers, indie authors, and bestselling traditional authors about how to get published and sell more books.

  1. -4 D.

    The Author’s Guide to AI with Joanna Penn

    Most authors either avoid AI or use it badly. Let’s fix that. Authors who learn to use AI find that they have more time to write better books. In this week’s episode, Joanna Penn and I break down where to start, which tools are actually worth using, and how to get useful output instead of bland tasteless, voiceless, AI slop. You’ll learn How to prompt ChatGPT like a coworkerThe best tools for images, deep research reports, audio, and marketing tasksWays to use AI that you probably haven’t considered beforeThe most important AI prompting tip you will ever learnListen now or read the blog version to learn how AI can do tasks you hate, sharpen your author voice, and give you more time to do the creative work you wanted to do when you first started writing. https://novelmarketingconference.com/ https://novelmarketingconference.com/ Support the show

    54 min

  2. 27. AUG.

    When to Ignore Your Editor

    Every author needs editorial feedback. But not all feedback is good. If you accept every edit, you risk losing your voice and writing something bland. If you ignore all edits, you risk writing something sloppy that readers won’t buy. So how do you know which edits to take and which to toss? In this week’s episode, you’ll learn: 7 “Bewares” to help you sort out good and bad editorial suggestionsWhether AI or human editors are helpful or hurtfulHow to develop good tastes that guide your writing voice Editing is supposed to sharpen your writing, not smother your voice. Listen in or read the blog version to find out when you should (and shouldn’t) ignore feedback. https://novelmarketingconference.com/ https://novelmarketingconference.com/ Support the show

    33 min

  3. 13. AUG.

    Announcing the 2026 Novel Marketing Conference

    Most writing conferences teach you how to write a better book or how to pursue a literary agent. But what if you have already written a great book and you need help selling it? Is there a conference for you? Yes! Announcing the 2026 Novel Marketing Conference, a live, in-person event focused on helping you market and sell more books. The 2026 conference is packed with innovations you won’t find anywhere else: 100% live, interactive sessionsA small group of writers who write in your genreGuidance on creating a customized plan for your upcoming yearExcellent teaching by experts You’ll leave the conference with a 100-page workbook full of actionable steps to grow your author platform, increase book sales, and start the year with a clear plan. 🎟️ Early bird tickets are on sale now through September 30, 2025. Prices start at just $299, and our limited number of Super Tickets are going fast, so reserve your spot today at ​NovelMarketingConference.com​. ​Listen in​ to hear more details or ​read the blog version​ to see the tentative schedule as well as photos from past conferences.  https://novelmarketingconference.com/ https://novelmarketingconference.com/ Support the show

    24 min

  4. 6. AUG.

    How to Get Started with Author School Visits and Make Your Book Playground Famous

    If you write picture books, chapter books, or middle-grade fiction, you know the challenge: kids read your books, but adults buy them. So how can you let young readers know about your books? Where can you connect with your readers? By meeting them in person in school classrooms! In this week's episode, award-winning author Becca Wierwille shares how school visits became her best book marketing strategy and how you can start doing them too. In this episode, you’ll discover: How to get your first (and second!) school visitWhat to include in your presentation to keep students engaged and coming back for moreHow to make it easy for school administrators to say "Yes!" to your visitSchool visits are fun! Listen in or read the blog version to discover how you can connect with young readers, positively impact schools, and sell more books. https://novelmarketingconference.com/ https://novelmarketingconference.com/ Support the show

    50 min

  5. 30. JULI

    Zeitgeist, Dystopian Fatigue, and the Rise of Ruthless & Noble Heroes

    What’s up with ruthless heroes and romantasy? And what if the real reason your book isn’t selling has nothing to do with your writing and everything to do with the zeitgeist? In this week’s Novel Marketing episode, we’re ​featuring an episode of Author Update​. We unpack the massive cultural shift that's changing what readers crave. From romantasy's domination to the hunger for noble dark heroes, we explore what sells and why in the new "spirit of the age." In this episode, you’ll discover: The future of books with morally gray, sword-wielding protagonistsHow Gen Z’s love for brutal heroes reveals a deeper desireWhat the shift from grimdark to noble bright means for your next story​Listen in​ or read the ​blog version​ to dive into the vibes shaping the future of fiction. https://novelmarketingconference.com/ https://novelmarketingconference.com/ Support the show

    1 t 3 min

  6. 23. JULI

    How to sell 1,000 books a month

    Ever wonder how some authors consistently sell a thousand books a month? What marketing tactics are they using? How can I get those results too? In the latest episode of the Novel Marketing Podcast, I talk with Susan Neal, author of nine books and CEO of the Christian Indie Publishing Association. Susan shares how she layers her marketing efforts—from podcast interviews to press releases—to drive book sales month after month. Here’s a taste of what you’ll learn: Which tactics helped her sell 7,000 books in 8 monthsHow to successfully pitch podcasts, blogs, and media outletsHow to avoid common author mistakes that hinder salesWhether you’re launching your first book or looking to grow sales of your back list, listen in or read the blog version. You’ll be inspired by Susan’s method and eager to try her tactics. https://novelmarketingconference.com/ https://novelmarketingconference.com/ Support the show

    33 min

  7. 16. JULI

    How to Work With a PR Firm to Promote Your Book

    Publicity has always been important for authors. Mark Twain promoted his books by writing letters to the paper, and even Agatha Christie, who was known for being very private, still did interviews with prominent newspapers.   Yet some authors think this kind of publicity is old-fashioned. In a world dominated by social media, do we even need traditional PR anymore? If you've ever wondered how to get your book featured in the media—or whether it's even worth trying—you won’t want to miss this episode of Novel Marketing. In this week’s episode, you’ll hear from veteran publicist Marika Flatt from PR by the Book to talk about: Whether or not traditional media still mattersThe difference between earned media, paid media, and everything in betweenWhat mistakes to avoid when giving interviewsThe surprising way Good Morning America and Joe Rogan differ when it comes to book salesWhether you’re ready to hire a PR firm or just want to understand how media can help spread the word about your book, listen in or read the blog version of this episode. https://novelmarketingconference.com/ https://novelmarketingconference.com/ Support the show

    50 min

  8. 9. JULI

    What does ChatGPT Actually Know About Your Book?

    You’ve optimized your book for AI, updated your website, polished your metadata, maybe even watched our AI Optimization for Authors episode. But how do you know if any of it is working? In this week’s episode, you’ll discover how to measure your AI optimization success. Because the hard truth is that if ChatGPT, Grok, or Gemini doesn’t know your book exists, it won’t recommend it to readers. In this episode, you’ll discover:     How to find out if AI has read your book     Which LLMs like ChatGPT, Claude, and Grok know about your book     A new tool that shows how visible your book is to AI If you’re a Novel Marketing patron, you already have access to exclusive tools that test the “big six” AIs and help you pinpoint what to improve. For your book to rise, AI must recognize it. Listen or read about how these tools work, and then unlock the tools at www.PatronToolbox.com https://novelmarketingconference.com/ https://novelmarketingconference.com/ Support the show

    14 min
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The longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. Whether you self publish or are with a traditional house, this podcast will make book promotion fun and easy. Thomas Umstattd Jr. interviews publishers, indie authors, and bestselling traditional authors about how to get published and sell more books.

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