Koyoti Small Business Podcast

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Koyoti Small Business Podcast Podkast

While Koyoti Inc. is a marketing and design studio here in Toronto, we’re going to try to go beyond our own comfort zone and talk about all elements that pertain to Small Businesses. From social media marketing to book keeping; and from sales to mental health.

-1 D.

Conquering Brand Beasts - Engaging the Community with Paraphernalia Functional Paraphernalia: Examples and Impact

SummaryIn this episode, Jonathan Chan Chung (JCC) and Thomas Wu discuss the importance of paraphernalia in branding. They explore the evolution of paraphernalia from the 90s to the present day and how it has become an essential part of the customer experience. They highlight the difference between paraphernalia and merch, emphasizing the need to represent the brand properly. They also discuss the power of nostalgia and community engagement in creating effective paraphernalia. The conversation...

44 min
16. SEP.

Yips, Pips, and Yaps - Embracing Core Values: Fujifilm's Branding Lesson

SummaryFujifilm's story is about overcoming challenges, embracing change, and staying true to core values. They started as an underdog in the film industry, but through strategic decisions and embracing new technologies, they became a rival to Kodak. Fujifilm diversified into various markets, including pharmaceuticals, cosmetics, and data storage. They also demonstrated courage and bravery in making changes and staying committed to their vision. The company's dedication to preserving photogra...

13 min
11. SEP.

Conquering Brand Beasts - Creating Engaging and Relatable Social Media Content

SummaryIn this episode, Thomas and JCC discuss the evolution of Snoop Dogg's brand and how he has expanded beyond his origins in hip hop. They also explore the importance of social media in building a brand and the different platforms available. They emphasize the need for authenticity and understanding your audience when using social media. They also discuss the challenges and opportunities of monetizing social media and mention platforms like Patreon, Kickstarter, and OnlyFans. In this conv...

1 t 12 min
2. SEP.

Yips, Pips, and Yaps - Shiny Object Syndrome

SummaryIn this episode, the host discusses the concept of shiny object syndrome in marketing, where marketers get distracted by the latest trends and technologies without a clear strategy. The host provides examples of shiny object syndrome, such as the hype around non-fungible tokens (NFTs) and the use of flash technology in websites. The host also explores the potential pitfalls of relying too heavily on artificial intelligence (AI) in marketing, particularly for commercial realtors. Instea...

13 min
26. AUG.

Conquering Brand Beasts - Service Design: Designing the Customer Journey

SummaryIn this episode, Jonathan and Thomas discuss service design and its importance in creating a seamless and enjoyable user experience. They start the episode with a discussion on branding stories, including the promotion of video games by companies like Chex and Captain Crunch. They then dive into the concept of service design, using examples from the banking industry and pizza delivery to illustrate how consistency and attention to detail can enhance the customer experience. They also t...

58 min
12. AUG.

Yips, Pips, and Yaps - Embracing a Unique Brand Position

Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!For more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're doing? Email us here! SummaryIn this episode, Thomas discusses the importance of bravery and taking risks in building a brand. He emphasizes the need to differentiate oneself from competitors and avoid becoming a commodity. Th...

11 min
5. AUG.

Conquering Brand Beasts - Optimising Your Copywriting. Write For People, With SEO In Mind.

SummaryIn this conversation, Thomas and Jonathan discuss the importance of copywriting for small businesses. They highlight the need to start with understanding your brand, audience, and value proposition. They emphasize the importance of storytelling and connecting with customers on an emotional level. They also discuss the role of SEO, landing pages, and email sequencing in effective copywriting. In this conversation, Thomas and John discuss various aspects of copywriting for small business...

1 t 25 min
29. JUL.

Yips, Pips, and Yaps - The Koyoti Logo: From Concept to Creation

SummaryIn this episode, Thomas discusses the backstory of how Coyote came up with their logo. Initially, Coyote was intended to be a holding company, but eventually became a marketing agency. Thomas worked with a designer friend to develop the logo, focusing on the visualization of the name and the animal. The final logo depicts a coyote howling at a full moon, symbolizing ambition and the pursuit of goals. Thomas also emphasizes the importance of going on a brand journey before creating a lo...

10 min

While Koyoti Inc. is a marketing and design studio here in Toronto, we’re going to try to go beyond our own comfort zone and talk about all elements that pertain to Small Businesses. From social media marketing to book keeping; and from sales to mental health.

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Koyoti
År i produksjon

2021 - 2024
Episoder

95
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© 2024 Koyoti Small Business Podcast
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Koyoti Small Business Podcast