Mastering Your Marketing and Sales Process for High Conversion Sales | Ep 55

"The sale process starts sooner than a lot of people think."

The sale process starts sooner than most people think, with the marketing phase being the beginning of the sale. The decision to say yes or no can happen at any point in the process, and delaying the decision can decrease excitement for the product or service. The role of the closer is to handle objections and ensure the sale is closed. It is important to have a clear distinction between marketing and sales roles, as they require different skills. The marketer's job is to generate leads, while the closer's job is to convert those leads into sales. How should you structure the perfect sales process... find out more in this podcast.

Welcome to the Sales Drive Podcast with Dr. Lewis Haydon—entrepreneur, business investor, millionaire CEO, organizational psychologist, and coach to VERY high-income earners. Sharing from over 20 years of experience and over $100 million in increased client revenue (and their personal income), Lewis shares how you can boost your sales, attract more customers, increase profits, and become a leading authority in your field.

Takeaways:

• The sale process starts with marketing and can happen at any point in the process.
• Delaying the decision can decrease excitement for the product or service.
• The closer's role is to handle objections and ensure the sale is closed.
• There should be a clear distinction between marketing and sales roles.
• The marketer's job is to generate leads, while the closer's job is to convert leads into sales.

Chapters:

00:00 Recognizing When the Sales Process Begins

02:51 Distinguishing Between Marketing and Sales Roles

07:33 The Role of Dedicated Closers in Closing Deals

10:16 Nurturing Existing Customers and Leveraging Referrals for Lead Generation

Keywords: 

sale process, marketing, sales, decision-making, objections, closing, lead generation

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