Mindful School Marketing Tara Claeys & Aubrey Bursch

On this episode of Mindful School Marketing, we welcome Laura Tierney, the dynamic founder and CEO of The Social Institute. Dive into our discussion about empowering students to navigate their social world with confidence and positivity, particularly through the lens of social media and technology. Laura, a true digital native, shares her journey from a teenager experiencing the dawn of social media to becoming a leading advocate for healthy digital habits. Discover the latest trends among middle and high school students, the challenges they face, and how schools and parents can foster a balanced and mindful approach to technology. 

In this episode of the Mindful School Marketing Podcast, we welcome Miriam Stein, founder of Saddlerock Strategies, to discuss effective enrollment strategies and organizational health for schools. Miriam shares her journey from teaching to admissions and consulting, highlighting her passion for helping schools thrive. The conversation dives into the Working Genius model, a workplace productivity tool designed to enhance team collaboration and efficiency by recognizing individual strengths and preferences. Miriam explains how understanding these dynamics can reduce burnout and improve morale among school staff. Tune in to learn practical insights on boosting team performance and fostering a healthier organizational environment.

In this episode of the Mindful School Marketing Podcast, join Aubrey and Tara as they bring you exclusive insights from the VAIS Advancement Institute in Staunton, Virginia. The conference featured an impressive array of speakers covering topics in development, marketing, and admissions, providing attendees with a broad spectrum of knowledge all tailored for school leaders. If you're an association or organization hosting a conference for school leaders, consider inviting the Mindful School Marketing Podcast to record an episode on site. Reach out to us for collaboration opportunities.

Join us in this episode of Mindful School Marketing as we delve into the world of visual storytelling with Helen Sachs, CEO and founder of Striking Media. From her beginnings at BBC Television Centre in London to her current role crafting impactful videos for local businesses and nonprofits in Northern Virginia, Helen brings a wealth of experience in videography and photography. In today's episode, we explore the secrets behind successful video content for independent schools, the importance of mindful planning, and the power of storytelling to emotionally connect with audiences.







Mentioned in the episode:







Browne Academy School Video







Diener School Capital Campaign







Diener School Video

In this episode of Mindful School Marketing, we are celebrating 3 years of this podcast and we are joined by Greg Angilly, the Head of School at Virginia Beach Friends School. Greg crafted a groundbreaking curriculum to empower middle and upper school students to delve into the complexities of the human brain and unlock the secrets to genuine happiness. With a deep-rooted belief that happiness can indeed be taught, Greg shares his enlightening insights with us today, offering a beacon of hope and inspiration for educators and students alike. Tune in as we explore the fascinating intersection of neuroscience and well-being, and discover how Greg's innovative approach is reshaping the landscape of education.

In this episode delve into the art of authentic school marketing with guest Terry Dubow, Director of Communications and Story at Marin Montessori School. Tune in as we explore the importance of understanding parents' needs and fears in marketing strategies, emphasizing the value of showcasing faculty work and aligning with the school's values. Through practical examples and insightful discussions, we share effective ways to create genuine connections with the school community, offering valuable insights for school marketers striving to make a meaningful impact.