Mindful School Marketing

Tara Claeys & Aubrey Bursch
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Mindful School Marketing Podkast

The Mindful School Marketing podcast discusses topics relevant to independent school administrators and marketers for K-12 independent private schools and camps. The podcast offers a mix of discussions and interviews with professionals both within and outside of the independent school community. We will cover the connection between mindfulness and success at work and at home, and how mindfulness applies to effective independent school marketing and administration. Co-hosts Aubrey Bursch and Tara Claeys conduct casual and meaningful conversations to help their listeners discover new strategies, tactics, ideas and tools for improving their school enrollment and retention, productivity, and overall happiness. Visit website

  1. 11. SEP.

    How To Create Impactful and Effective Tuition Pages on Your School Website with Dale Seabury

    In this episode of the Mindful School Marketing Podcast, we are joined by Dale Seabury to discuss the critical importance of tuition pages on school websites. Dale shares insights on why this page is highly visited and provides strategies on showcasing the school’s value proposition. The conversation covers effective ways to present tuition information, the role of social proof, and the importance of financial aid transparency. Dale also offers practical tips on engaging prospective families, optimizing user experience, and making the information easy to access and understand.

    37 min

  2. 28. AUG.

    Using Your Astrological Reading To Unlock Your Potential and Bring More Meaning and Purpose To Your Life with Jenny McKee

    In this episode of Mindful School Marketing, we chat with Jenny McKee, an astrologer with Sky Whisperers Astrology and a practicing lawyer for over 30 years. Jenny shares her passion for helping people align with their authentic selves through astrology. Despite astrology's mixed reputation, Jenny discusses its practical applications, especially in educational settings, and how understanding astrological signs can enhance interpersonal relationships. The conversation delves into the nuances of astrology readings, overcoming skepticism, and the potential for meaningful change.

    27 min

  3. 14. AUG.

    How to Plan and Create the Best Photography For Your School

    In this episode of Mindful School Marketing, we speak with Rebecca Drobis, a passionate photojournalist specializing in educational photography. Rebecca shares her insights on capturing authentic and impactful images for independent schools and she emphasizes the importance of strategy, composition, diversity, and effective lighting in school photography. Rebecca also offers practical tips for schools taking their own photos and discusses the significance of managing and organizing images thoughtfully. Throughout the conversation, the importance of mindfulness in her photography practice is highlighted, underscoring the value of being fully present to capture genuine moments.

    28 min

  4. 31. JUL.

    Key Takeaways from The National Small Schools Conference

    In this special episode, we share attendee and speaker experiences from the National Small Schools Conference held at the Crefeld School in Philadelphia this past June. This conference, known for its warm and supportive atmosphere, provided attendees with a wealth of knowledge through excellent speakers and engaging topics. We had the pleasure of interviewing 13 individuals to gather their insights and key takeaways from the event. Tune in to hear these conversations and learn more about what made this year's conference so impactful. https://www.nationalsmallschoolsconference.org

    17 min

  5. 17. JUL.

    87. Engaging and Retaining Faculty through Effective Marketing Strategies with Steve Bristol

    In this episode of Mindful School Marketing, we're thrilled to have Steve Bristol with us, a seasoned independent school veteran with over 35 years of experience. From his roots as a boarding school triple threat teacher, coach, and dorm head, to roles in administrative leadership such as Director of Athletics, Assistant Head for External Affairs, and Director of Enrollment Management, Steve's expertise spans all facets of independent school management. Now a senior consultant for Triangle Associates, Steve will share insights on faculty sustainability and its impact on school marketing. Join us as we explore how maintaining an engaged and committed faculty can enhance a school's reputation and drive enrollment success.

  6. 3. JUL.

    How To Successfully Fundraise for Your School with Melanie Norton

    In this episode of Mindful School Marketing, we welcome Melanie Norton, founder and CEO of a boutique nonprofit fundraising and strategic planning consulting firm in Indianapolis, Indiana. Melanie shares her extensive experience from banking, higher education, and consulting, offering invaluable insights into the art and science of fundraising. The discussion delves into key considerations for small independent schools planning a capital campaign, the importance of starting with strategy, and effective ways to engage alumni. Melanie also highlights the critical role of mindfulness in fundraising, emphasizing focus and prioritization to achieve successful outcomes. Tune in for practical advice on setting realistic fundraising goals, leveraging board members' strengths, and engaging your community for maximum impact.

  7. 19. JUN.

    How Student Social Media Trends Are Impacting School Marketing with Laura Tierney

    On this episode of Mindful School Marketing, we welcome Laura Tierney, the dynamic founder and CEO of The Social Institute. Dive into our discussion about empowering students to navigate their social world with confidence and positivity, particularly through the lens of social media and technology. Laura, a true digital native, shares her journey from a teenager experiencing the dawn of social media to becoming a leading advocate for healthy digital habits. Discover the latest trends among middle and high school students, the challenges they face, and how schools and parents can foster a balanced and mindful approach to technology.

  8. 5. JUN.

    Using The Working Genius To Help You Work Better As A School Team with Miriam Stein

    In this episode of the Mindful School Marketing Podcast, we welcome Miriam Stein, founder of Saddlerock Strategies, to discuss effective enrollment strategies and organizational health for schools. Miriam shares her journey from teaching to admissions and consulting, highlighting her passion for helping schools thrive. The conversation dives into the Working Genius model, a workplace productivity tool designed to enhance team collaboration and efficiency by recognizing individual strengths and preferences. Miriam explains how understanding these dynamics can reduce burnout and improve morale among school staff. Tune in to learn practical insights on boosting team performance and fostering a healthier organizational environment.

    28 min

  9. 22. MAI

    Key Takeaways from the VAIS Advancement Institute

    In this episode of the Mindful School Marketing Podcast, join Aubrey and Tara as they bring you exclusive insights from the VAIS Advancement Institute in Staunton, Virginia. The conference featured an impressive array of speakers covering topics in development, marketing, and admissions, providing attendees with a broad spectrum of knowledge all tailored for school leaders. If you're an association or organization hosting a conference for school leaders, consider inviting the Mindful School Marketing Podcast to record an episode on site. Reach out to us for collaboration opportunities.

  10. 8. MAI

    Maximizing the Impact of Marketing and Fundraising Videos For Schools with Helen Saks

    Join us in this episode of Mindful School Marketing as we delve into the world of visual storytelling with Helen Sachs, CEO and founder of Striking Media. From her beginnings at BBC Television Centre in London to her current role crafting impactful videos for local businesses and nonprofits in Northern Virginia, Helen brings a wealth of experience in videography and photography. In today's episode, we explore the secrets behind successful video content for independent schools, the importance of mindful planning, and the power of storytelling to emotionally connect with audiences. Mentioned in the episode: Browne Academy School Video Diener School Capital Campaign Diener School Video

    28 min
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Om

The Mindful School Marketing podcast discusses topics relevant to independent school administrators and marketers for K-12 independent private schools and camps. The podcast offers a mix of discussions and interviews with professionals both within and outside of the independent school community. We will cover the connection between mindfulness and success at work and at home, and how mindfulness applies to effective independent school marketing and administration. Co-hosts Aubrey Bursch and Tara Claeys conduct casual and meaningful conversations to help their listeners discover new strategies, tactics, ideas and tools for improving their school enrollment and retention, productivity, and overall happiness. Visit website

Informasjon

  • Skaper
    Tara Claeys & Aubrey Bursch
  • År i produksjon
    2021 - 2024
  • Episoder
    11
  • Vurdering
    Ren
  • Copyright
    © 2024 Mindful School Marketing Podcast
  • Vis nettsted
    Mindful School Marketing

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