Owl Street Studio

Brian Rawson

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Owl Street Studio Podkast

At Owl Street Studio, we use the power of empathy, marketing, and design to help you solve the complex problems in front of your firm, agency, business, nonprofit, and practice. By working together to dismantle the obstacles in front of you, we strive to build place for all of us.

14. JAN.

Aldi Really Taps Into Your Emotional Needs

In this episode, we look at how businesses use branding, personality, and selling points to reach your emotional needs and, in the process, raise their value from cheap to luxury. And we see all of this in action through, the one and only, Aldi grocery stores.

10 min
15.12.2023

Olive Garden Really Taps Into Your Emotional Needs

In this episode, we look at how businesses use marketing and selling points to communicate external and internal needs and how Olive Garden uses all of this to masterfully tap into your emotional needs in less than 30 seconds.

8 min
06.11.2023

Starbucks Really Taps Into Your Emotional Needs

In this episode, we look at the connection between marketing and your emotional needs. Through the episode, we unpack how all businesses sell you an external need and an internal need, and we see this in action with a case study on Starbucks. We discuss how Starbucks doesn’t really sell coffee. They sell you something else entirely…

8 min
19.10.2023

See, The Number Three Tells You What Groceries to Buy

In this episode, learn how we all use the number three to make sense of all the prices and buying decisions we face every single day. Plus, see the connection between prices and relativism, and how we use prices to affirm our self-identity (even in the grocery store).

9 min
28.09.2023

Bud Light’s Controversy Connects to You

Learn what you and Bud Light have in common. In this episode, we examine Bud Light’s recent controversy to show how Bud Light is bound by the same social norms you are. Both you and Bud Light worry about reputation, social standing, and identity, and neither you or Bud Light can change any of these things too far too fast without paying a high social cost.

8 min
18.08.2023

You Choose What to Buy Based on Social Identity

Why do you buy what you buy? Why did you buy those shoes? Why those clothes? Why that computer? You might say you bought them because of the price or the features or the reviews, and that might be partly true. However, it’s absolutely not the full story. So, if price points and reviews don’t make you buy what you buy, what does? Your buying decisions are shaped by what you want OTHER people to believe about you. Here's How...

14 min
18.07.2023

See How We All Use Consumerism to Validate Our Identity

Why do you buy what you buy? What made you get that car? Why that toothpaste? Why that pair of shoes? Maybe you’ve never thought about it (which is ok), but we think about it all the time. Marketers are constantly contemplating what makes you buy what you buy. And do you want to know what we know…about you? You buy what you buy because of what you believe - specifically what you believe (and wish to believe) about yourself and what you want others to believe about you. (Don’t worry, we all do this). Listen to the episode to see how.

11 min
22.01.2023

Market Research Shouldn’t Include Race

In this episode of the Owl Street Studio Podcast, we share our thoughts and perspective on race and demographics. We discuss how we feel that demographics must talk about race, but that they should do it through the much more nuanced terms and concepts of ethnicity, heritage, identity, and presentation. We then unpack each of these terms and show how they connect and build upon each other. Plus, we share how these terms help incorporate the lived experiences of code switching, passing, and colorism; and we share how they help incorporate the experience of class and able-bodiedness into the discussion of race and culture.

16 min

At Owl Street Studio, we use the power of empathy, marketing, and design to help you solve the complex problems in front of your firm, agency, business, nonprofit, and practice. By working together to dismantle the obstacles in front of you, we strive to build place for all of us.

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Brian Rawson
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2020 - 2024
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17
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© Brian Rawson
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Owl Street Studio