Rookie branding mistakes and the importance of the customer journey

Join me in this solo episode as I delves into the importance of the customer journey. Discover how understanding the customer journey can help pinpoint marketing efforts and enhance communication. Learn about different stages from awareness to loyalty, and the significance of multiple customer interactions. I also shares practical insights and valuable resources like HubSpot to help startups and businesses master the customer journey effectively.

https://hubspot.com

00:00 Introduction and Purpose
00:18 Understanding the Customer Journey
01:01 Importance of Awareness
01:32 The 95-5 Rule
02:22 Building Brand Loyalty
02:42 Lessons from Established Brands
03:40 Advice for New Businesses
04:15 The Role of Brand Recognition
04:40 The Myth of Overnight Success
05:09 Conclusion and Resources

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#DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy