Shape the Conversation

Nicole Mears and Jon Davis
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Shape the Conversation Podkast

A shape.io podcast hosted by Nicole Mears and Jon Davis. Broadcasting from Bend, Oregon.

  1. 16.10.2019

    The Evolving PPC Landscape for Agencies and Software with Kirk Williams

    Zato’s Kirk Williams joins Nicole and Jon to discuss deep thoughts about the PPC landscape and how changes have altered their business models. The group talks through Google’s strategies over the years especially given the sheer influence Google has on the direction of PPC-centric businesses. They cover recent decisions by Google that seem to work against agencies and, in turn, affect the software solutions that agencies use.

    58 min

  2. 03.01.2019

    PPC Management Software For Agencies

    What is PPC Management Software and what can it do to help your company stand out against your competition? On this episode of 'Shape the Conversation', Nicole and Jon dig into the world of PPC Management Software from the perspective of both builders of their own platform as well as the purchasers looking into platforms for use in a PPC agency.

    37 min

  3. 13.12.2018

    Accountability & Freedom with Michael Mack

    "Who wouldn’t want to experience a little more freedom in life? And what does that have to do with Accountability." Michael Mack is back on this episode of Shape the Conversation. Discussing his new post regarding accountability and freedom in and out of the professional space with our host Jon Davis. Join us for a long conversation about what a life of accountability looks like and how it applies to your own life today.

    50 min

  4. 08.11.2018

    Breaking Down BuzzFeed's Report on Ad Fraud on Mobile Apps

    Ad fraud is an issue that plagues digital advertisers/marketers every day. Fake ads that utilize bots to gain incredible amounts of impressions and build up gross amounts of money have caused even users, who recognize it, to start questioning advertising altogether. Nicole and Jon break down BuzzFeed's report on ad fraud in this episode of Shape the Conversation.

    22 min

  5. 01.11.2018

    Creating a PPC Strategy for a Brand New Product/Service

    Making something new is no easy task, but it only steps one to genuinely getting off the ground. You have to make sure people know about it. Digital advertising is a powerful way to get eyeballs on your new product/service fast. Today on 'Shape the Conversation', Nicole and Jon dive into formulating a PPC strategy for emerging products or services that may have low search volume on Google.

    24 min

  6. 25.10.2018

    The Importance of Defining Your Target Market for Anything

    How can you figure out if there is actually a market for your idea? In this episode, Nicole and Jon discuss ways to find, describe and communicate to the people that make up your target market.

    26 min

  7. 19.10.2018

    Don't Assume a Quiet Customer is a Happy Customer

    When analyzing why your customers churn, do you consider how long it’s been since you last spoke with them? Whether you offer SaaS, services, or something else, a long stretch of silence from a customer is often an indicator that your relationship is not as strong as it could be. In this episode, Nicole and Jon explore why it’s essential to constantly be talking to your customers and how to do so in a way that is feasible for both parties. They discuss what they learned from personal communication wins and failures, and provide tips on going the extra mile to create happy, engaged customers.

    20 min

  8. 11.10.2018

    Exploring Six Emerging Digital Advertising Platforms

    Google and Facebook have established themselves as the market share leaders in digital advertising world. Bing/Twitter have matured over the years and everyone is thinking about Amazon (which is growing but still only a small percentage of spend when compared to overall Google and Facebook revenue). But what other options are there out? In this episode, Nicole and Jon explore the pros and cons of six alternative advertising options to consider experimenting with.

    25 min
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Om

A shape.io podcast hosted by Nicole Mears and Jon Davis. Broadcasting from Bend, Oregon.

Informasjon

  • Skaper
    Nicole Mears and Jon Davis
  • År i produksjon
    2018 - 2019
  • Episoder
    30
  • Vurdering
    Ren
  • Copyright
    © Shape Integrated Software
  • Vis nettsted
    Shape the Conversation

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