Decoding Influence

Eric Dahan

0.0 (0)
MARKETING

A podcast where we explore the forces that shape our interconnected digital world. Here we discuss industry trends, insights, and tactics utilized by the entrepreneurs and marketers disrupting the world, and helping change it for the better. Contact us: www.openinfluence.com

29/10/2021

Building a Global Influencer Marketing Mindset

In a that is world more interconnected than ever, it is crucial for marketers to build a global mindset. In this episode, Marco Marranini, COO of Europe, joins CEO Eric Dahan to discuss the key considerations when building a truly international influencer marketing campaign. Don't forget to subscribe to be the first to listen to our next episodes! Contact us: www.openinfluence.com Get social: Instagram: https://www.instagram.com/openinfluence LinkedIn: https://www.linkedin.com/company/openinfluence

23 min
28/09/2021

How to Plan your Influencer Marketing Campaign this Holiday Season

Now is the time to begin preparing your marketing strategy for the holiday season. Account Director, Diana Perlov, joins CEO Eric Dahan to share tips for running an effective influencer holiday campaign. Don't forget to subscribe to be the first to listen to our next episodes! Contact us: www.openinfluence.com Get social: Instagram: https://www.instagram.com/openinfluence LinkedIn: https://www.linkedin.com/company/openinfluence

24 min
31/08/2021

The Creator Economy and the Rise of Content Monetization with Leanne Perice

The creator economy has seen a record of $1.3B in funding in just 2021 alone, with the highest revenue source for creators being brand deals. In this episode, Leanne Perice, Founder of Made By All, an LA-based talent management company speaks to CEO Eric Dahan about the opportunities in the booming creator economy.

40 min
28/07/2021

Live Commerce: The New Era of Online Shopping

Are we entering a new era of social commerce? Deanna Baisden, Creative Strategist, joins CEO Eric Dahan to discuss how livestreaming is transforming the shopping experience. Don't forget to subscribe to be the first to listen to our next episodes! Contact us: www.openinfluence.com Get social: Instagram: https://www.instagram.com/openinfluence LinkedIn: https://www.linkedin.com/company/openinfluence

14 min
30/06/2021

The Epic Rise of TikTok

Why is TikTok so popular? Is TikTok rewriting the rules of advertising? Director of Account Management, Maggie Reznikoff, joins CEO Eric Dahan to discuss the meteoric rise of TikTok and what marketers should know about the Chinese-owned short-video app. Don't forget to subscribe to be the first to listen to our next episodes! Contact us: www.openinfluence.com Get social: Instagram: https://www.instagram.com/openinfluence LinkedIn: https://www.linkedin.com/company/openinfluence

38 min
01/06/2021

The Evolution of Influencer Marketing with Mark Schaefer

Mark Schaefer (@markwschaefer) joins Eric Dahan to talk about the evolution and future of the influencer marketing industry. Contact us: www.openinfluence.com Get social: Instagram: https://www.instagram.com/openinfluence LinkedIn: https://www.linkedin.com/company/openinfluence

39 min
01/04/2021

Conversations with Gen Z: What Marketers Need to Know

Gen Z makes up the latest wave of young professionals entering the workforce. As this generation accumulates more spending power, marketers must spend time understanding these digital natives. CEO Eric Dahan had open conversations with two members of this generation, Zach Honer (Junior Creative, Open Influence) and Sarah Katsiyiannis (Content Marketing Intern, Open Influence), to better understand their interests, core values, and expectations when it comes to engaging with brands. Don't forget to subscribe to be the first to listen to our next episodes! Contact us: www.openinfluence.com Get social: Instagram: https://www.instagram.com/openinfluence LinkedIn: https://www.linkedin.com/company/openinfluence

27 min
25/02/2021

Clubhouse and the Rise of Audio Content

In this episode, Eric Dahan talks about Clubhouse: the hottest social media app in the market right now. Join him and other great thought leaders as they discuss the rise of audio content and the emerging opportunities on the platform. Featured guests: David Bloom (Journalist, Strategist and CEO of Founder/CEO, Words & Deeds Media), Sierra Moore (Creative Director, Open Influence). Don't forget to subscribe to be the first to listen to our next episodes! Contact us: www.openinfluence.com Get social: Instagram: https://www.instagram.com/openinfluence LinkedIn: https://www.linkedin.com/company/openinfluence

25 min
31/01/2021

How Will Apple’s iOS 14 Update Impact Advertisers

Welcome to Decoding Influence! In our first episode Eric Dahan, CEO of Open Influence, discusses how Apple’s privacy updates will transform ad targeting and measurement. Featured guests: Sofie Guariglia (Senior aid social manager at Open Influence) and Jack Paxton (Founder of Top Growth Marketing). Don't forget to subscribe and tune in for the next episode! Contact us: www.openinfluence.com Share the love: Instagram: https://www.instagram.com/openinfluence LinkedIn: https://www.linkedin.com/company/openinfluence

29 min

9 Episodes

Creator

Eric Dahan
Years Active

2K
Episodes

9
Rating

Clean
Show Website

Decoding Influence

Decoding Influence

Episodes

Building a Global Influencer Marketing Mindset

How to Plan your Influencer Marketing Campaign this Holiday Season

The Creator Economy and the Rise of Content Monetization with Leanne Perice

Live Commerce: The New Era of Online Shopping

The Epic Rise of TikTok

The Evolution of Influencer Marketing with Mark Schaefer

Conversations with Gen Z: What Marketers Need to Know

Clubhouse and the Rise of Audio Content

How Will Apple’s iOS 14 Update Impact Advertisers

About

Information