The Orbit Marketing Podcast

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The Orbit Marketing Podcast Podcast

Practical advice from top founders about how to scale your business using content marketing. orbitmarketing.substack.com

  1. 5 DAYS AGO

    Ben Billups: Why Every Business Needs To Start a Newsletter

    Ben Billups is the Founder of NOBLE Digital. NOBLE Digital is an email and SMS provider for ecommerce brands, focused on scaling owned audiences and driving revenue growth. In this episode, Ben discusses how newsletters are a powerful, long-term tool for nurturing leads, building trust, and driving conversions across various stages of the marketing funnel. Chapters: 00:00 - The Power of Newsletters in Nurturing Leads 02:57 - From Hair Extensions to Email Marketing 08:59 - The Difference Between Email Marketing and Newsletters 14:49 - Building Trust Through Newsletters 17:48 - High-Intent Signals and Marketing Attribution 23:39 - Incorporating Cold Leads into a Newsletter 26:36 - Automatic Segmentation and Easy Opt-Outs in Email Marketing 35:17 - The Role of Email Marketing in a Funnel 38:29 - Email Marketing Myths 41:42 - Improving Email Deliverability and Engagement 44:48 - Newsletters as Networking Learn More About Orbit Marketing: → Visit Our Website: https://orbitmarketing.io/ → Book A Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl → Join Our Newsletter: https://newsletter.orbitmarketing.io/ Connect with Ben Billups and NOBLE Digital: → NOBLE Digital: https://www.nobledigital.co/ → Fwd: https://www.fwdnewsletters.com/ → Ben's LinkedIn: https://www.linkedin.com/in/ben-billups/ → Ben's Twitter: https://x.com/BenBillups This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

    48 min
  2. The Louis and Kyle Show Finale

    30 JUL

    The Louis and Kyle Show Finale

    After 4.5 years and just shy of 200 interviews, The Louis and Kyle Show has come to an end! In this episode, we reflect on the last 4 years and share what's next for us, and what's next for the channel. This conversation covers: 00:02:44 - The Most Valuable Lessons We've Learned 00:05:27 - Demystifying The World 00:10:22 - Embracing Imperfection 00:14:58 - Simplifying Complex Systems 00:17:37 - The Importance of Knowing What You Want 00:20:29 - The Importance of Repetition and Focus 00:23:03 - The Power of Concentration 00:33:18 - Making A Devil's Bargains 00:38:08 - Our Most Impactful Interviews 00:40:35 - Turning Points In Our Lives 00:45:07 - The Transition to Orbit Radio 00:50:11 - Gratitude and Acknowledgements 00:54:45 - Reflections and Farewell This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

    58 min
  3. Nat Eliason: Crypto Confidential

    28 JUL

    Nat Eliason: Crypto Confidential

    Nat Eliason started publishing essays online in 2013. Since then, his work has been read by millions of people and lead to multiple spin-off businesses including a marketing agency and a café. In 2022, Nat become completely obsessed with Crypto, and went from outsider to earning millions of dollars within 1 year. His new book, Crypto Confidential: Winning and Losing Millions in the New Frontier of Finance, is an "unfiltered, insider's account of the hyperactive, hyper-speculative, hyper-addictive, nearly unregulated, completely insane world being built on the blockchain." Louis and Kyle have been enthusiastic fans of Nat's work since 2018 and it was a "dream come true" to interview Nat on the show. This conversation covers: 00:00:00 - Transitioning to Long-Term Games 00:05:44 - An Unhealthy Obsession with Crypto 00:08:52 - Separating Happiness From of Financial Success 00:12:34 - The Dangers of Chasing Quick Riches 00:14:37 - Pursuing Childhood Dreams 00:22:37 - How To Write The Perfect Scene 00:31:17 - A Potential Bestseller? 00:37:10 - Meeting Famous Figures 00:45:32 - From Short-Term Games to Long-Term Commitment 00:51:43 - A Quasi Pop Epistemology Book Links and Resources: → Crypto Confidential: https://www.amazon.com/gp/product/0593714040 → Nat's Blog: https://www.nateliason.com/ → Nat's Instagram: https://www.instagram.com/nat_eliason/ → Nat's Twitter: https://twitter.com/nateliason This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

    57 min
  4. Scott Young: How To Get Better at Anything

    25 JUL

    Scott Young: How To Get Better at Anything

    Scott Young, best-selling author of Ultralearning, joins us to discuss his newest book: Get Better at Anything: 12 Maxims for Mastery. This conversation covers: 00:00:00 - The Importance of Having a Mental Model of Learning 00:10:26 - Building Confidence and Motivation 00:15:35 - The Mind as a Muscle 00:18:36 - Strengthening Specific Mental Skills 00:21:38 - The Skill of Focus and Concentration 00:26:04 - Maximizing the Longevity of a Learning Project 00:31:23 - The Role of Copying in Learning and Problem-Solving 00:35:26 - Cognitive Load Theory and Problem Solving 00:40:34 - Extracting Useful Advice from Experts 00:46:44 - The Divide Between Academia and Self-Help 00:52:24 - The Complexity of Learning to Read 00:57:31 - The Impact of Age on Learning 00:59:05 - A Checklist for Learning Projects Learn More About Scott: → Scott's Blog: https://www.scotthyoung.com/ → Scott's New Book: https://www.amazon.com/Get-Better-Anything-Maxims-Mastery-ebook/dp/B0CF2CWTY7/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

    1h 2m
  5. Jeff Lerner: From Homeless Musician To 2x Inc. 5000 Business Owner

    24 JUL

    Jeff Lerner: From Homeless Musician To 2x Inc. 5000 Business Owner

    Jeff Lerner is the founder of ENTRE, one of the fastest-growing education companies in the world with over 250,000 students. During the great recession, Jeff transitioned from a broke jazz musician to an 8-figure entrepreneur with two appearances on the Inc. 5000 list. Jeff shares his tips for succeeding as an entrepreneur in his book, Unlock Your Potential: The Ultimate Guide for Creating Your Dream Life in the Modern World. This conversation covers: 00:02:48 - Overcoming Debt and Starting in Internet Marketing 00:03:29 - Becoming an Affiliate Marketer 00:08:18 - The Intersection of Therapy and Business Growth 00:13:55 - From Almost Homeless Jazz Musician to Entrepreneur 00:17:14 - The Intense Focus of Musicians 00:27:34 - The Importance of Human Relationships in Business 00:37:48 - The Concept of Valuepreneurship 00:46:57 - The Chain of Fear 00:49:38 - Visionary Men and Ambitious Projects 00:51:50 - The Fallacy of Selflessness and Maslow's Hierarchy Connect with Jeff Lerner: → ENTRE: https://www.entreinstitute.com/ → Jeff's YouTube: https://www.youtube.com/@JeffLernerofficial → Jeff's Instagram: https://www.instagram.com/jefflernerofficial/ → Jeff's Book: https://www.amazon.com/Unlock-Your-Potential-Ultimate-Creating/dp/163774174X Support The Louis and Kyle Show: If you enjoyed this episode, please share it with a friend or leave a review. → Leave a review: https://podcasts.apple.com/us/podcast/1504333834 → Drop us an email: LouisandKyleShow@gmail.com → Subscribe on YouTube: https://www.youtube.com/channel/UCb6qBiV1HAYcep87nKJmGhA Follow The Show on Social Media: → Twitter: https://twitter.com/LouisKyleShow → Instagram: https://www.instagram.com/louiskyleshow/ → LinkedIn: https://www.linkedin.com/company/65567567/ Connect with Louis and Kyle: → Read Louis' Newsletter: https://louisshulman.substack.com/ → Louis' Twitter: https://twitter.com/LouisShulman → Kyle’s Twitter: https://twitter.com/_kylebishop → Louis LinkedIn: https://www.linkedin.com/in/louisshulman/ → Kyle’s LinkedIn: https://www.linkedin.com/in/kyle-bishop-7b790050/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

    55 min
  6. Matt McLean: Founder of Uncle Matt's Organic

    22 JUL

    Matt McLean: Founder of Uncle Matt's Organic

    Matt McLean is the Founder Uncle Matt's Organic, America's original family-owned organic orange juice company. They produce organic juices and probiotic popsicles and all of their products are certified glyphosate residue free by The Detox Project. This conversation covers: 00:05:13 - The Challenges of Organic Farming 00:07:50 - The Origins of Uncle Matt’s Orange Juice 00:15:46 - The Benefits of Organic Farming 00:18:32 - Overcoming Business Plateaus 00:29:16 - Boosting The Immune System with Probiotics, Turmeric, and Ginger 00:32:09 - Staying True to Your Mission Statement 00:34:46 - Transitioning to Regenerative Agriculture 00:37:34 - The Importance of An Organic Certification 00:40:10 - The Benefits of Citrus Fiber Connect with Matt McLean: → LinkedIn: https://www.linkedin.com/in/matt-mclean-5507733/ Learn More About Uncle Matt's: → Website: https://shop.unclematts.com/collections/uncle-matts-orange-juice Support The Louis and Kyle Show: If you enjoyed this episode, please share it with a friend or leave a review. → Leave a review: https://podcasts.apple.com/us/podcast/1504333834 → Drop us an email: LouisandKyleShow@gmail.com → Subscribe on YouTube: https://www.youtube.com/channel/UCb6qBiV1HAYcep87nKJmGhA Follow The Show on Social Media: → Twitter: https://twitter.com/LouisKyleShow → Instagram: https://www.instagram.com/louiskyleshow/ → LinkedIn: https://www.linkedin.com/company/65567567/ Connect with Louis and Kyle: → Read Louis' Newsletter: https://louisshulman.substack.com/ → Louis' Twitter: https://twitter.com/LouisShulman → Kyle’s Twitter: https://twitter.com/_kylebishop → Louis LinkedIn: https://www.linkedin.com/in/louisshulman/ → Kyle’s LinkedIn: https://www.linkedin.com/in/kyle-bishop-7b790050/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

    43 min
  7. Jens Lennartsson: Founder of Paper Pushers

    19 JUL

    Jens Lennartsson: Founder of Paper Pushers

    Jens Lennartsson is a former journalist and photographer turned newsletter expert. He once sent out 400 miniature action figures of himself to potential clients around the world. Now, he runs all of his businesses from a tiny home outside of Gothenburg, Sweden that he built by himself. This conversation covers: 00:00:00 - The Importance of Aligning Your Content with Your Audience 00:04:35 - Growing and Monetizing Your Newsletter 00:09:21 - Starting a Newsletter Agency 00:19:06 - Lessons from a Failed Viral Marketing Stunt 00:28:08 - Standing Out in Your Niche 00:41:44 - Building a Tiny House on a Farm Outside of Gothenburg, Sweden Connect with Jens: → Instagram: https://www.instagram.com/jenslennartsson/?hl=en → Twitter: https://x.com/jenslennartsson → LinkedIn: https://www.linkedin.com/in/jens-lennartsson/ → YouTube: https://www.youtube.com/@jenslennartsson/videos → Medium: https://medium.com/@jenslennartsson → Jens' Website: https://www.jenslennartsson.com/ Help The Louis and Kyle Show: → If you enjoyed this episode, please share it with a friend or leave a review! → Leave a review: https://podcasts.apple.com/us/podcast/1504333834 → Drop us an email: LouisandKyleShow@gmail.com → Subscribe on YouTube: https://www.youtube.com/channel/UCb6qBiV1HAYcep87nKJmGhA Follow The Show on Social Media: → Twitter: https://twitter.com/LouisKyleShow → Instagram: https://www.instagram.com/louiskyleshow/ → LinkedIn: https://www.linkedin.com/company/65567567/ Connect with Louis and Kyle: → Read Louis' Newsletter: https://louisshulman.substack.com/ → Louis' Twitter: https://twitter.com/LouisShulman → Kyle’s Twitter: https://twitter.com/_kylebishop → Louis LinkedIn: https://www.linkedin.com/in/louisshulman/ → Kyle’s LinkedIn: https://www.linkedin.com/in/kyle-bishop-7b790050/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

    56 min
  8. Joe Zappa: Founder of Sharp Pen Media

    13 MAY

    Joe Zappa: Founder of Sharp Pen Media

    Joe Zappa is the founder and CEO of Sharp Pen Media. Sharp Pen Media offers C-level marketing strategy, content, and PR for adtech and martech companies. In addition, Joe earned a PhD in Comparative Literature from Cornell University. In this episode, we discuss: 00:04:41 - Transitioning from Freelancer to Entrepreneur 00:09:25 - The Complexities of Scaling a Service Business 00:11:57 - Building Relationships with Clients 00:16:59 - Building Credibility in B2B Tech 00:19:31 - Importance of Brand Marketing in High Consideration SaaS 00:24:59 - The Future of Freelance Writing 00:27:39 - Pricing Strategies 00:33:02 - The Impact of Having a Following for B2B marketing 00:35:32 - Hiring a Project Manager Connect with Joe: * LinkedIn: https://www.linkedin.com/in/joe-zappa-6229a4a8/ Check out Sharp Pen Media * Website: https://www.sharppenmedia.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

    41 min
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About

Practical advice from top founders about how to scale your business using content marketing. orbitmarketing.substack.com

Information

  • Creator
    Orbit Marketing
  • Years Active
    2020 - 2024
  • Episodes
    198
  • Rating
    Clean
  • Copyright
    © Orbit Metrics, Inc
  • Show Website
    The Orbit Marketing Podcast

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