The Rolex Effect

Viewed over 20 million times, the two most popular videos on the YouTube page for GBH’s Antiques Roadshow were posted years apart but are remarkably similar: both feature appraisals of Rolex watches. Why do these timepieces capture the public in a way unlike any other object featured on the show? And what is it like to be the unexpected star of a “viral” video? Join DETOURS host Adam Monahan as he dives deep into the world of vintage watch collecting, both online and off.

Watch the Rolex appraisals and more at www.wgbh.org/detours.