The Venue RX The Venue RX Podcast

In this week’s episode of The Venue Rx Podcast, our host Jonathan Aymin sits down with Cindy Y Lo, the owner of Red Velvet and Strong Events. They dive into the event industry, emphasizing the creation of memorable experiences that align with clients' brands and deliver tangible results. Cindy discusses the specialized services her companies provide, the management of scope creep, and the significant impact of venue design on events. They explore the importance of venue layout, signage, and amenities, along with the challenges posed by urban venues and logistical considerations. She also highlights trends in personalized event elements and the growing need for versatile venue spaces.

About Our Guest: 

Cindy Y. Lo is an Entrepreneur, Professional Speaker & Author. She founded Red Velvet in 2002 with the mission to Outplan, Outplay, and Outparty! Red Velvet is a full-service experience agency that helps global brands ideate, design, and execute their vision. As an independent, woman, and minority-owned agency, RED VELVET prides itself on its diverse, detail-oriented team of creatives from various cultures, communities, and backgrounds. Under the leadership of CEO and Chief Event Strategist Cindy Y. Lo, the agency has been dedicated to generating genuine human connections through live experiences since its inception. 

As of August 2023, Cindy Y. Lo is also the new owner and CEO of Strong Events. Celebrating 33 years in business, Strong Events is the longest-running and largest warehouse for specialty event rentals and custom fabrication, serving the Texas Hill Country area.

Find Her Here: 

Tel:  512.380.9688

Email: cindy@cindylo.com 

Website: https://www.cindylo.com/ 

Instagram: https://www.instagram.com/cindyknowsevents 

Linkedin: https://www.linkedin.com/in/cindyknowsevents/ 

In this week’s episode of The Venue Rx Podcast, our host Jonathan Aymin sits down with Paige Hulse, an expert in intellectual property law and the founder of Creative Law Shop. They dig into crucial legal considerations that venue owners should prioritize. Paige emphasizes the significance of well-crafted contracts, safeguarding intellectual property, and strategic planning for business expansion. The discussion covers challenges related to AI-generated content, the enforceability of non-compete agreements, and the importance of termination clauses in contracts. Paige advises venue owners to conduct thorough audits to protect their interests and collaborate closely with legal advisors to ensure legal compliance. Paige provides valuable insights for venue owners on legally safeguarding their businesses and leveraging intellectual property strategically.

About Our Guest: 

Paige Hulse is the founder and lead attorney of Paige Hulse Law, a law firm dedicated to assisting business owners in building enduring businesses that thrive today and in the future. As a business owner herself, Paige understands the challenges and risks involved in starting a business from scratch. She empathizes with the need to protect intellectual property through trademarks and the importance of estate planning for unforeseen circumstances. Paige's passion lies not only in helping clients achieve success but also in empowering them to navigate the legal aspects of their business confidently, ensuring longevity and resilience.

Find Her Here: 

Email: hello@paigehulse.com

Website: https://paigehulselaw.com/

Instagram: https://www.instagram.com/paige.hulse/

Facebook: https://www.facebook.com/paigehulselaw/ 

Pinterest: https://www.pinterest.com/paigehulselaw/

Contract Templates: https://paigehulselaw.com/shop 

In this week’s episode of The Venue Rx podcast, our host Joanthan Aymin welcomes Jese Gray, the owner of Green Eyed Ambition, a service based business that helps entrepreneurs simplify their business and scale. Jonathan and Jese explore the crucial role of systems and processes in the success of event businesses. They highlight the necessity of organized systems to prevent chaos, streamline operations, and support growth. Jese, a certified HoneyBook pro, shares her expertise in assisting businesses in choosing the right CRM and technology. She emphasizes the importance of interconnected business aspects like client management and team communication. The conversation also covers understanding costs, organizing information, and utilizing a tech stack including HoneyBook, QuickBooks, Metrical, and Zapier. They discuss the challenges of feedback, making data-driven decisions, and using Asana for project management. Effective communication, follow-up systems, and professional financial transactions are stressed, with anecdotes shared about the consequences of neglecting these areas. 

About Our Guest: 

Jese launched LuxeGiving at 30 years old upon leaving corporate America to find happiness. Four years into starting LuxeGiving, she felt overwhelmed by the demands of hosting events, making sales calls, handling billing, and managing marketing tasks, limiting herself to a maximum capacity of 25 events per month. Despite her goal of expanding the business to 10 major cities, Jese faced challenges with systems and mindset obstacles, resulting in extensive travel between 5 states for events. She realized that hustling alone wasn't helping her achieve her goals and was holding back the business's potential, impacting her personal life and causing her to miss family functions.

Jese is now a service-based business coach who understands the challenges of running a business. She offers Honeybook workflow and other operating system setup services to help others in the industry master their back-office processes. For service-based business owners who wear multiple hats, from being the face of the company to handling sales, operations, customer service, and more, Jese provides support to alleviate overwhelm. As a business coach, she helps these owners create businesses they love and enjoy managing, offering guidance on streamlining operations for smoother functioning.

Find Her Here: 

Tel: (301) 375-0837

Website: https://www.greeneyedambition.com/

Instagram: https://www.instagram.com/greeneyedambition/

Youtube: https://www.youtube.com/channel/UCn8cbD7yFnP2EsyKwRXOePg

In this week’s episode of The Venue Rx podcast, our host Jonathan Aymin welcomes Margaret Brower, the owner of Rainmaker Sales & Marketing Group, to talk about the intricacies of wedding venue sales. The discussion encompasses the significance of establishing emotional connections, customizing sales methodologies, and leveraging CRM systems. Margaret highlights the importance of comprehending client requirements and harnessing the influence of non-verbal communication. They also explore the impact of generational variances on sales tactics. 

About Our Guest: 

With over 15 years of experience as a results-driven Director of Sales, Margaret Brower has dedicated her career to not just achieving, but exceeding sales targets through a unique blend of skill development and human connection. Today, as the CEO and founder of Rainmaker Sales & Marketing Group, she channels this passion and expertise into empowering catering sales teams nationwide. Her mission? To equip them with innovative tools and strategies to attract and secure their ideal clients, driving both revenue growth and personal fulfillment.

At Rainmaker, they're redefining sales success. Through custom interactive marketing solutions and empathetic sales techniques, they not only aim to boost revenue but also to unlock the immense potential within each sales professional. Margaret's approach is rooted in the psychology of sales, focusing on nurturing talents and charting paths to not just growth, but exponential advancement. 

Find Her Here: 

Email: mb@rainmakersalesmarketing.com 

Website: https://rainmakersalesmarketing.com/

Linkedin:https://www.linkedin.com/in/margaret-brower-rainmaker/

Instagram: https://www.instagram.com/rainmakersalesmarketing/

In this week’s episode of The Venue Rx podcast, our host Jonathan Aymin sits down with Brandon West, CPA and Co-Owner of 77 Financial Group. They cover the importance of separating funds owed to vendors from taxable income, advocating for the safety of a high-yield savings account over riskier options like stocks or cryptocurrency. Additionally they discuss tax planning and retirement, and touch on the needs of venue owners considering succession and what that planning process entails. 

About Our Guest: 

Brandon West is a certified CPA based in California, specializing in tax matters for individuals and small businesses. He earned his degrees in Accounting and Finance from Point Loma Nazarene University. Initially, Brandon gained valuable experience at CBIZ, one of the nation's top ten accounting firms. However, driven by a desire for more direct client engagement and business development opportunities, he established his own practice.

Today, Brandon's clientele spans across 8 states and encompasses individuals, LLCs, S Corporations, C Corporations, and Sole Proprietorships. He is deeply passionate about supporting his clients' growth journeys, offering expert guidance through the intricate landscape of tax regulations.

Find Him Here: 

Email: brandon@77financialgroup.com

Website: https://www.77financialgroup.com/

Instagram: https://www.instagram.com/77financialgroup/

Linkedin: https://www.linkedin.com/in/brandon-west-0814a686/

Podcast: https://open.spotify.com/show/5WdL2X4ShOSn7YrnmwOECT?si=53c44c9571324638

In this episode of The Venue Blueprint Series our hosts Jonathan Aymin and Lindsay Lucas discuss the transformation of a family property into a wedding venue. Together, they dig into the complexities of managing such a venture while residing on the property and navigating family dynamics. Key discussion points include establishing clear roles, setting boundaries, and managing expectations among family members. They emphasize the importance of effective communication during the transition of ownership and management. Lindsay emphasizes the necessity of adopting a business-oriented mindset, conducting regular role assessments, and implementing succession planning strategies. The conversation extends to topics such as marketing strategies, sales tactics, operational considerations, and the unique challenges of working within a family dynamic. They advocate for a strategic and proactive approach to ensure the long-term success of the venue. 

About Our Hosts: 

Lindsay Lucas: 

Website: https://thelindsaylucas.com/

Instagram: https://www.instagram.com/thelindsaylucas/ 

Facebook: https://www.facebook.com/thelindsaylucas/

Pinterest: https://www.pinterest.com/thelindsaylucas/

The Venue Academy: https://shop.thelindsaylucas.com/checkout/cart 

Lindsay works directly with wedding venue owners, demystifying the process of running a profitable, sustainable wedding venue and guiding owners towards a business that suits their needs. Since 2016, Lindsay has assisted over 700 venue owners in securing funding, achieving sustainable growth, and navigating various challenges. Her client portfolio includes venues that have generated over $46 million in revenue over the past six years.

Jonathan Aymin 

Website:https://www.cseventservices.com/ 

https://csevenues.com/ 

https://www.thevenuerx.com/

https://www.wevahub.com/ 

Address: 251 North City Drive San Marcos, CA 92078

Email: venues@cseventservices.com 

LinkedIn: https://www.linkedin.com/in/jonathan-aymin-065aa679/

Instagram: https://www.instagram.com/cseservices/

Youtube: https://www.youtube.com/channel/UCd5m3xiVauCEvQPPaVWraIg

Jonathan embarked on his journey into Venue Management with the launch of a single San Diego wedding venue. His path led him to expand his ventures to encompass multiple venues in multiple states, all the while trailblazing The Venue Rx Podcast/YouTube channel to ignite inspiration within the wedding professional community.

In addition, Jonathan serves as the visionary founder behind WEVA, the first national Wedding & Event Venue Association. This esteemed professional association is dedicated to venue owners and operators, offering unrivaled networking opportunities, valuable resources, and comprehensive education tailored to the venue industry.