S2 EP0033 - Travelogue - Intro to The Yadkin Valley, North Carolina
Travelogue Series: I start a multi-episode travelogue exposition in 2022, by visiting North Carolina and the Yadkin Valley. In this multi-part series on North Carolina, we’ll explore the Yadkin Valley, meet with producers, and feature several interviews for the YouTube portion of the show with those producers. We will feature Finger Lakes producers in between, and ultimately also explore The Hill Country in Texas, and the wine-growing regions of Idaho. * Please excuse errors in the text, this was dictated and gently edited. North Carolina When I moved to the Finger Lakes a decade ago, I was hungry to find as much information as possible about the region. I wanted to find books magazine articles, podcasts, and nearly anything that would shed light on the history of the region that I was moving to. At that time, there really weren’t very many publications. At the very least, I couldn’t seem to find a short history of how the finger Lakes and become one of the most discussed emerging regions in the United States. There was of course the wonderful book, Summer in a Glass, by Evan Dawson, in which he follows a number of different winemakers through the growing season 2009 in the Finger Lakes. In the absence of such a book, I set out to write one of my own, with much more of an eye towards content marketing for our new winery, and dug into all of the old journals, periodicals, and textbooks on American wine I could find. I published A Sense of Place in 2014, and have been able to use it as a great tool to help educate customers and even tasting room associates. I wasn’t able to find anything quite like that on North Carolina, and realized a lot of the lessons I would learn would have to be done on the ground. The Yadkin Valley is vast, covering more than 1,300,000 acres. With such a large span of land, I knew that there was going to have to be variation in the topography, and even the climate to a certain extent, within the AVA. I was a bit surprised flying from my layover in Atlanta into Greensboro, to see a dusting of snow covering the ground. For the cold climate winemaker, I just assumed that North Carolina would be significantly warmer than the finger Lakes I had left behind. I was surprised at the temperature spread on the ground that morning was only about 10°, with a balmy 31°F when I landed. Setting out from the airport, and passing through Winston Salem, more than anything else I just wanted to get a feel for the lay of the land. Whenever I arrive in a new place, in order to get my bearings in a sense for what the place looks and feels like, I’d like to just go for a drive. It gives me a better understanding of where the towns are that get referenced in conversation, what some of the local historical landmarks are, and even where the politics of a place takes place. Knowing that I was in the Yadkin Valley, and heading west from Winston Salem towards Yadkin County, and the Yadkin River, I figured why not plug Yadkinville into my GPS. I had broken up my trip into visiting the southern portion of the EVA for the first day and a half, and the northern portion of the AVA on the second and third days. Highway 218 seems to cut the AVA in half so it was a good working point to begin to discover some of the different wineries I had a particular interest in tasty. To choose just a few wineries in an emerging wine region is an extraordinarily difficult job. In a sense it’s kind of a gamble, you rely on reputation, customer reviews, and references from people who are much more expertise in the region and then yourself, but so much of wine still comes down to personal taste, and aesthetics. What I had decided I wanted to do, in pursuing a slightly deeper understanding of the AVA, was to look at oneThat was an anchor in terms of the history of the region, to look at a winery that was relatively new, but small and focused on extraordinary quality, and to look at one of the biggest producers in the AVA with an extrao
