Thinking Deeper About the Advertising You're Selling with Matt DeRienzo of LION Publishers - Ep 14

We talk with Matt DeRienzo, Executive Director at LION Publishers, about the changing state of advertising in the world of publishing. There is a balance that sales reps need to strike between pleasing advertisers and creating ads that are relevant to the audience. How can publishers of all size leverage data to create compelling advertising that brings in revenue?