From Home Bakery to Heart of the Community: How The Evergreen Has Found a Recipe For Success in Rural Kentucky

Episode Summary: Join us on this inspiring episode of Kitchen Notes as we sit down with Amy Smith, the dynamic owner of The Evergreen Southern Kitchen & Gathering Place, a multifaceted Bakery/Cafe & event venue in Bridgeport, Kentucky. Transitioning from a corporate career to entrepreneurship, Amy shares her journey of creating a thriving business that not only serves delectable treats but also stands as a pillar in the community. Discover how Amy's blend of passion, creativity, and strategic business acumen has transformed The Evergreen into a beloved local destination.

This episode was originally recorded in November, 2022

Episode Highlights:

• Amy's Transition from Corporate America: Hear about Amy's shift from a corporate job to running a thriving home bakery, and eventually founding The Evergreen with her family
• The Evergreen's Unique Business Model: Learn about the multifunctional approach of The Evergreen, incorporating a bakery, cafe, gift shop, thriving catering business, and emerging event space that supports local artists. Amy's smart approach to diversifying her business model sets them up for success, despite their "off the beaten path" location
• Community Engagement and Support: Amy discusses the importance of community in the growth and success of her business, especially in a rural setting where "everyone knows everyone"!
• Challenges and Triumphs: Explore the challenges of maintaining a business in a rural area, and how Amy and her team have overcome them to create a thriving community hub at The Evergreen
• Strategic Business Practices: Gain insights into Amy's strategies for diversification and sustainability, particularly through catering & events - smart!
• Seasonal Business Strategy: Understand Amy's approach to seasonal business operation, including taking a break during the slower months to optimize operational efficiency & care for her team
• Marketing and Outreach: Discover how The Evergreen leverages social media & email marketing to reach new customers and engage the community

Resources or Links Mentioned:

• The Evergreen's Website: Visit The Evergreen's website to learn more about their offerings and community events.
• MailChimp: Amy mentioned using MailChimp for email marketing; find more information at MailChimp.