Simple Marketing & SEO | Online Marketing Tips for Website Traffic, Leads, and Sales

Rachel Lindteigen | SEO and Marketing Expert: Business Growth Coach

Trying to grow your business with online marketing, but not sure what actually works anymore? Tired of chasing shiny objects and throwing spaghetti at the wall? You’re not alone. Most entrepreneurs are working hard but not getting the results they need. They’re creating websites, creating content, but for some reason, the leads and sales aren’t coming in quickly enough.      This podcast is for service providers, coaches, course creators, and small business owners who want to use simple, proven marketing strategies to grow a profitable business, without relying on social media or paid ads.     Each week, I’ll show you how to use SEO (for Google, ChatGPT, AI search tools, and social media, content marketing, blogging, and podcasting (to create the right content for your audience, podcast SEO (to grow your show and increase downloads), email marketing (to capture leads and grow your email list), passive income and evergreen funnels to build a profitable business that supports your life and gives you freedom and flexibility to build visibility, grow your list, and create a website that actually makes sales.     You’ll learn how to choose the right keywords (for Google, AI tools, social, and your podcast), drive traffic to your website, increase your visibility online, grow your email list with the right opt-in, build a profitable, evergreen sales funnel, and understand your marketing metrics (so you know what’s working and what’s not). If you want to build a profitable business, this is the podcast for you.      I’m Rachel Lindteigen, an MBA, marketing pro, and former agency exec who’s helped Fortune 500 companies grow with SEO and content for over 15 years. Now, I teach entrepreneurs like you how to do the same, using online marketing strategies that work and are easy to understand and implement.      This is not a "here's what worked for me once" podcast. It’s a practical, professional guide to marketing that works for real businesses like yours from an actual SEO and Marketing Expert, not just someone who figured it out on their own.   

  1. 3 DAYS AGO

    Podcast Discoverability Tips for you! Grow your show! Podcasting tips for entrepreneurs. Ep. 148

    Learn how to help your podcast be found by new listeners in the podcast apps. Use these podcast discoverability tips to grow your show. Follow along as I walk you through easy, step-by-step podcast SEO tips for beginners to help you increase your downloads and grow your audience. If you're podcasting and want to grow faster, I'll show you how in today's episode.  Register now for the free live SEO class and find out the secrets to being found, generating leads, and making money from Google and in AI Search like ChatGPT. https://www.etchedmarketing.com/registration-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebies Learn more about 1:1 Elite Marketing Coaching, where we work together for 3 months on your business. I'll help you make more money. https://www.etchedmarketing.com/marketing-coaching Join me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course) https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. https://www.etchedmarketing.com/enroll Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

    14 min
  2. 26 AUG

    My Favorite SEO Tools to use for Lead Magnet Research. Ep. 147

    If you've been doing SEO for a while, you're hopefully starting to be more visible online and getting more traffic to your site. The next step in your online marketing journey is to start building an email list, and to do that, you need to find the right lead magnet, opt-in, valuable freebie, whatever you want to call it; they're all the same thing.  Often students tell me they're not sure what type of lead magnet to create and want ideas or guidance. I thought you might like that too. So, this week, I'm sharing some of my favorite SEO tools I use to come up with lead magnet ideas.  Register now for the free live SEO class and find out the secrets to being found, generating leads, and making money from Google and in AI Search like ChatGPT. https://www.etchedmarketing.com/registration-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebies Learn more about 1:1 Elite Marketing Coaching, where we work together for 3 months on your business. I'll help you make more money. https://www.etchedmarketing.com/marketing-coaching Join me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course) https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. https://www.etchedmarketing.com/enroll Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

    10 min
  3. 19 AUG

    Is Your Website Hurting Your Business? Ep. 146

    You're working hard on your SEO, learning about keywords, adding title tags, and meta descriptions, and that's great. Your SEO efforts help increase your website's visibility online and boost your traffic.  But what happens when that traffic gets to your website? Is your site working to help your business, or is it actually hurting you?  Listen to this week's episode and find out what hurts a business so you can make sure you're not making any of these website mistakes.  Register now for the free live SEO class and find out the secrets to being found, generating leads, and making money from Google and in AI Search like ChatGPT. https://www.etchedmarketing.com/registration-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebies Learn more about 1:1 Elite Marketing Coaching, where we work together for 3 months on your business. I'll help you make more money. https://www.etchedmarketing.com/marketing-coaching Join me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course) https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. https://www.etchedmarketing.com/enroll Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

    16 min
  4. 14 AUG · BONUS

    Big changes are coming to Etched Marketing Academy and you can be part of it! Bonus Episode!

    I am super excited to share some big changes that are coming to Etched Marketing Academy. Join me for this extra special bonus episode and find out about the changes to Simple SEO Content (that are going to make it an even better experience for students), and a brand new offer that you've been asking for and I'm excited to be able to share with you now.  For more information on Elite Marketing Coaching - https://www.etchedmarketing.com/marketing-coaching Watch for information on the September live cohort for Simple SEO Content. Be sure you're on my email list so you'll be the first to know when it's open. Register now for the free live SEO class and find out the secrets to being found, generating leads, and making money from Google and in AI Search like ChatGPT. https://www.etchedmarketing.com/registration-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebies Learn more about 1:1 Elite Marketing Coaching, where we work together for 3 months on your business. I'll help you make more money. https://www.etchedmarketing.com/marketing-coaching Join me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course) https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. https://www.etchedmarketing.com/enroll Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

    14 min
  5. 12 AUG

    How to Identify Your Ideal Customer and Why It Matters for SEO. Ep. 145

    Have you really figured out who your ideal customer is and what they need from you? Truly understanding your ideal customer will help your SEO efforts because you'll know you're creating the right type of content for your audience. The way your audience interacts with your website is really important to your online marketing, conversion, email list building, and SEO. If you're creating content they aren't interested in, they're not going to stay, sign up for your freebies, become leads, or purchase from you.  Do you know who your ideal customer really is? How well do you know them? Listen to this episode and find out what to check and how to make your online marketing work better.  Register now for the free live SEO class and find out the secrets to being found, generating leads, and making money from Google and in AI Search like ChatGPT. https://www.etchedmarketing.com/registration-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebies Learn more about 1:1 Elite Marketing Coaching, where we work together for 3 months on your business. I'll help you make more money. https://www.etchedmarketing.com/marketing-coaching Join me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course) https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. https://www.etchedmarketing.com/enroll Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

    12 min
  6. 5 AUG

    Website Clicks are Down. What does that Mean to Your Business? Is SEO Over? Ep. 144

    SEO is changing, it's evolving. User search behavior is changing and that means our strategy must adjust too or we're going to struggle to get traffic to our websites. Yes, website traffic is down but that's not a reason to panic, if you focus on being visible where people are searching today.  We're seeing a shift in search, more people are starting with ChatGPT or other AI tools and then moving to Google to complete their research and convert.  Join me in today's episode where I talk about what's happening with SEO, how it will impact your business, and what to do so you don't lose out as SEO changes.  Register now for the free live SEO class and find out the secrets to being found, generating leads, and making money from Google and in AI Search like ChatGPT. https://www.etchedmarketing.com/registration-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebies Learn more about 1:1 Elite Marketing Coaching, where we work together for 3 months on your business. I'll help you make more money. https://www.etchedmarketing.com/marketing-coaching Join me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course) https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. https://www.etchedmarketing.com/enroll Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

    15 min
  7. 29 JUL

    3 Reasons Why SEO Matters fort Your Website Traffic, Leads, and Business Growth. Ep. 143

    Join me today and learn why SEO matters so much to your business. I know people are saying it's dead, but it's not. It's far from dead. Yes, AI search is here and taking over some of the traffic,c but did you know you still need traditional SEO to even have a chance of showing up in AI search results? Yeah, you do.  You want free traffic to your website? Yeah, SEO helps with that too.  You want to grow your email list or build a passive income funnel? Yep, you guessed it, SEO helps with that too.  If you want to be visible online and grow your business, you need to listen to today's episode and get started with SEO today.  Register now for the free live SEO class and find out the secrets to being found, generating leads, and making money from Google and in AI Search like ChatGPT. https://www.etchedmarketing.com/registration-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebies Learn more about 1:1 Elite Marketing Coaching, where we work together for 3 months on your business. I'll help you make more money. https://www.etchedmarketing.com/marketing-coaching Join me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course) https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. https://www.etchedmarketing.com/enroll Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

    11 min
  8. 22 JUL

    How Many Pictures Should You Use in a Blog Post? Does it help blog SEO to use more? Ep. 142

    Do you wonder how many pictures your blog post needs to have? If so, that's what we're talking about today. We're also touching on how to optimize those pictures for SEO and how your blog helps you rank higher on Google or in ChatGPT and other AI searches.  Your blog can make a big difference to your online visibility, website traffic, and the leads your business generates. Learn how to use images, opt-ins, and even your podcast or YouTube videos to help increase the user experience and engagement time on your website, which will help you improve your overall SEO.  There's a lot more to this than just how many pictures to include in your blog post. Listen in today and find out.  Register now for the free live SEO class and find out the secrets to being found, generating leads, and making money from Google and in AI Search like ChatGPT. https://www.etchedmarketing.com/registration-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebies Learn more about 1:1 Elite Marketing Coaching, where we work together for 3 months on your business. I'll help you make more money. https://www.etchedmarketing.com/marketing-coaching Join me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course) https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. https://www.etchedmarketing.com/enroll Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

    13 min

About

Trying to grow your business with online marketing, but not sure what actually works anymore? Tired of chasing shiny objects and throwing spaghetti at the wall? You’re not alone. Most entrepreneurs are working hard but not getting the results they need. They’re creating websites, creating content, but for some reason, the leads and sales aren’t coming in quickly enough.      This podcast is for service providers, coaches, course creators, and small business owners who want to use simple, proven marketing strategies to grow a profitable business, without relying on social media or paid ads.     Each week, I’ll show you how to use SEO (for Google, ChatGPT, AI search tools, and social media, content marketing, blogging, and podcasting (to create the right content for your audience, podcast SEO (to grow your show and increase downloads), email marketing (to capture leads and grow your email list), passive income and evergreen funnels to build a profitable business that supports your life and gives you freedom and flexibility to build visibility, grow your list, and create a website that actually makes sales.     You’ll learn how to choose the right keywords (for Google, AI tools, social, and your podcast), drive traffic to your website, increase your visibility online, grow your email list with the right opt-in, build a profitable, evergreen sales funnel, and understand your marketing metrics (so you know what’s working and what’s not). If you want to build a profitable business, this is the podcast for you.      I’m Rachel Lindteigen, an MBA, marketing pro, and former agency exec who’s helped Fortune 500 companies grow with SEO and content for over 15 years. Now, I teach entrepreneurs like you how to do the same, using online marketing strategies that work and are easy to understand and implement.      This is not a "here's what worked for me once" podcast. It’s a practical, professional guide to marketing that works for real businesses like yours from an actual SEO and Marketing Expert, not just someone who figured it out on their own.   

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