Ajay Pratap Singh on Decoding the Indian Sports Fan The Filter Koffee Podcast

On this episode, Karthik sits with Ajay Pratap Singh- CEO of Sportskeeda. Ajay discusses sports writing and the emotional grip of sports in India. They talk about what Indian fans love, what they don't and what keeps them engaged with sports in 2022. Ajay also talks about other sports beyond cricket, how millennials are transforming the way sports content is consumed and the diversification of consumer taste!