100 episodes
Behind the Numbers: an EMARKETER Podcast eMarketer
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- Business
EMARKETER’s Behind the Numbers daily podcast helps marketers, retailers, and advertisers better understand the ever-changing world of digital media. Our analysts discuss a wide variety of thought-provoking topics, from AI’s impact on everything, to the shapeshifting universe of social media, to consumers’ shopping habits, and much more. Tune in to new episodes published Monday through Friday wherever you listen to podcasts.
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Reimagining Retail: Why Restaurants Face Another Year of Uncertainty and The Loyalty Programs Keeping Some Ahead of the Pack | May 8, 2024
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss why the restaurant industry is facing another year of uncertainty and how restaurants are boosting loyalty. Then, for "Pop-Up Rankings," we rank the top restaurant loyalty programs. Join our analyst Sara Lebow as she hosts analyst Blake Droesch and senior director of media content Becky Schilling.
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship opportunities contact us:advertising@emarketer.com.
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
© 2024 EMARKETER
Unlock the full potential of the creator economy with affiliate marketing platform Awin’s award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform’s expertise in end-to-end influencer program and campaign management to your brand’s advantage and drive impressive results. Head to Awin.com/emarketer for more information.
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The Daily: Why Meta Might Be a Dark Horse in GenAI, How AI Might Backfire, and How Advertisers View Threads | May 7, 2024
On today's podcast episode, we discuss how Meta could take the GenAI space by storm, the likelihood that rapid AI development and deployment backfires, and how advertisers are viewing Threads as it approaches its first birthday. Tune in to the discussion with our analyst Jasmine Enberg.
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship opportunities contact us:advertising@emarketer.com.
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-why-meta-might-dark-horse-genai-how-ai-might-backfire-how-advertisers-view-threads
© 2024 EMARKETER
Unlock the full potential of the creator economy with affiliate marketing platform Awin’s award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform’s expertise in end-to-end influencer program and campaign management to your brand’s advantage and drive impressive results. Head to Awin.com/emarketer for more information. -
The Daily: Google Search in the Face of AI, Delaying Cookies Again, and What Stands Out About YouTube | May 6, 2024
On today's podcast episode, we discuss what to make of Google delaying the deprecation of third-party cookies (again), what was behind its most recent ad revenue growth, if it can defend its search business from a wave of AI, and what stands out about YouTube's recent performance. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship opportunities contact us:advertising@emarketer.com.
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-google-search-face-of-ai-delaying-cookies-again-what-stands-about-youtube
© 2024 EMARKETER
Unlock the full potential of the creator economy with affiliate marketing platform Awin’s award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform’s expertise in end-to-end influencer program and campaign management to your brand’s advantage and drive impressive results. Head to Awin.com/emarketer for more information.
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The Weekly Listen: Is GenAI Looking For a Problem to Solve, Will Ads In Cabs Accelerate, and How Fast Do People Need Things? | May 3, 2024
On today's podcast episode, we discuss whether GenAI is just a solution in search of a problem to fix, how the video streaming world has shifted already this year, how significant of an ad battleground the back seat of a cab can be, how fast people need things delivered, what the most popular pets in America are, and more. Tune in to the discussion with our analyst Blake Droesch and vice presidents of content Suzy Davidkhanian and Paul Verna.
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship opportunities contact us:advertising@emarketer.com.
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-weekly-listen-genai-looking-problem-solve-ads-cabs-accelerate-how-fast-people-need-things
© 2024 EMARKETER
Unlock the full potential of the creator economy with affiliate marketing platform Awin’s award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform’s expertise in end-to-end influencer program and campaign management to your brand’s advantage and drive impressive results. Head to Awin.com/emarketer for more information.
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The Daily: Are Spotify's Money Losing Days Behind It, How Much Would You Pay for Music, and Can 'Music Pro' Move the Needle? | May 2, 2024
On today's podcast episode, we discuss why fewer folks are signing up to Spotify, whether breaking out an audiobook-only tier makes sense, and how much a speculative 'Music Pro' can move the needle. Tune in to the discussion with our analyst Ross Benes.
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship opportunities contact us:advertising@emarketer.com.
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-daily-spotify-money-losing-days-behind-how-much-would-you-pay-music-pro-move-needle
© 2024 EMARKETER
Unlock the full potential of the creator economy with affiliate marketing platform Awin’s award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform’s expertise in end-to-end influencer program and campaign management to your brand’s advantage and drive impressive results. Head to Awin.com/emarketer for more information.
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Reimagining Retail: How Luxury Can Get Folks to Love Them More and Heritage Brands That are Cool Again | May 1, 2024
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss in-store retail media: what's holding it back, cooler screens and smart carts impact, and what digital advertising looks like outside the store. Then, for "Pop-Up Rankings," we rank the top three heritage brands that have found a way to become cool again. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Zak Stambor.
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship opportunities contact us:advertising@emarketer.com.
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-reimagining-retail-how-luxury-folks-love-them-heritage-brands-cool-again?_gl=1*1poex1v*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTcxNDUwNzA3MC4yMTMuMS4xNzE0NTA3MDcxLjU5LjAuMA..*_gcl_au*NDU5MjcwMTcwLjE3MTA0MjQzMjMuMjAzNjk5MTE3Ni4xNzEwNTEwNDMxLjE3MTA1MTA0MzE.&_ga=2.21644155.134560554.1714421171-175926949.1671072240
© 2024 EMARKETER
Unlock the full potential of the creator economy with affiliate marketing platform Awin’s award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform’s expertise in end-to-end influencer program and campaign management to your brand’s advantage and drive impressive results. Head to Awin.com/emarketer for more information.