Brand Your Passion Hollie Arnett

We love a brand strategy document. It’s your go-to guide and reliable roadmap for your brand, a.k.a. the Holy Grail of documents. We’re massive advocates for how it can help you build an aligned brand that can grow, scale and achieve your wildest creative business dreams.

But creating your brand strategy document is just step one. From there, it’s time to put all that magic into action. To do that, we’re here to tell you 20 tried and tested ways that creatives can make damn good use of their brand strategy.

We’re all here to connect with the wonderful, magical clients and customers of our dreams. But how do we pinpoint exactly who the heck they are?

If you’re ready to know exactly who your ideal audience is, how to find them, and why that’s so important for connecting and selling to them, then read on because we’ve got all the goodies you need to know!

This week on the Brand Your Passion podcast, I was joined by an utterly incredible creative who makes the phrase ‘passion for fashion’ take on a whole new meaning, Whitney Manney.

Whitney is a fashion and textile designer from Kansas City with a BFA in Fibers and a desire to create art through her fashion - something she’s most definitely achieving with her independent label WHITNEYMANNEY. Creating a narrative between colour and pattern is a signature of her work, or as she puts it, “My job isn’t done until everybody in the world believes fashion is art”.

In this amazing episode, we talk about how challenge can light a fire for your passion, taking hold of incredible opportunities when they come your way, and finding that fine balance between yourself, your art and your brand.

When it comes to Twitch, there are so many elements of your channel that you can brand. So many, in fact, that you might be left wondering where the heck to start and what you should be designing.

We’re here to give you the cheat sheet on how to design and brand your Twitch channel so you can kick things off with a bang and attract your dream audience to come and hang out while you stream.

If you think about any story you've ever read or any movie you've ever watched, there are typical characters we encounter. There's the Hero, the Jester, the Wise Sage, and many more. We're familiar with these characters and intuitively understand who they are - and we can harness that very same power for your brand.

Say hello to brand archetypes! We're here to give you the 101 on what brand archetypes are, which ones best describe your brand, and how you can use them to make your brand feel super relatable and familiar in your audience’s eyes.

This week on the Brand Your Passion podcast, I was joined by personal stylist, Fashivly founder, talented TikTokker and writer, Ashlyn Greer.

Ashlyn has always had an undeniable passion for fashion, before she even knew what it really was, let alone that it could be a career! But even after finding her career in fashion, she knew that she could do what she loved AND create things that mattered and made a difference. Enter, Fashivly - an online personal styling service for real people living real lives.

In this amazing episode, we talk about how to find and ground yourself in your true passion (and that we all have one!), starting and scaling the Fashivly brand, growing on TikTok, balancing the zillion creative passions you want to follow in life, and so much more!