Branded Podcast Secrets

Erin Gregor
Branded Podcast Secrets Podcast

Are you curious how to best utilize podcasts to build your brand? Then join us every Thursday as we talk to business owners of all industries and sizes to discuss how they've used podcasts to grow and enhance their brands.

  1. 03/12/2021

    The Secrets To Building a Niche Podcast

    When your child is diagnosed with a hearing impairment it can be a huge change to your world. Yes, the doctors are there to inform you of all of the technical aspects, but what about all of the other life moments? What about hearing from other parents who are going through what you’re going? How about the true stories of what you can expect? Well, after helping patients on a one-on-one basis, Dr. Lilach Saperstein started to see the same questions over and over again, and saw a need to help parents beyond the typical clinical work and help down a path of a new world they would be entering. Since then, her podcast, All About Audiology, has seen huge success and has led her down an entirely new business path.  In this episode, Dr. Saperstein discusses how she’s grown her podcast through relationships in Instagram, how she’s used controversial topics to help set herself apart, and what’s next for her growing business. You can find out more and listen to her podcast at: https://allaboutaudiology.com/ Dr. Lilach Saperstein is an audiologist and parent educator working with families of deaf and hard of hearing children to integrate their emotional journey with information and resources. Dr. Saperstein is the host of the All About Audiology podcast, which has been downloaded over 50,000 times, offering personal interviews related to audiology, communication, parenting, connection and advocacy. She received her doctorate of audiology from the CUNY Graduate Center in New York in 2017. She is also an instructor at Touro College. Dr. Saperstein lives in Israel, where she and her husband are raising three bilingual daughters. If you're interested in starting your own branded podcast, feel free to set up a 1:1 Consultation with me here: https://calendly.com/erin-gregor/podcasting_consult_30

    30 min

About

Are you curious how to best utilize podcasts to build your brand? Then join us every Thursday as we talk to business owners of all industries and sizes to discuss how they've used podcasts to grow and enhance their brands.

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign-in or sign-up to follow shows, save episodes and get the latest updates.

Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada