38 min
Building a brand against the odds Centre for Entrepreneurial Learning - Entrepreneurs & Experts Podcast Series
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- Business
Lord Karan Bilimoria of Chelsea, founder and Chairman of Cobra Beer, talks about the roller coaster ride of developing a new brand in a competitive market. This presentation is part of the Centre for Entrepreneurial Learning's Enterprise Tuesday series.
Lord Karan Bilimoria of Chelsea, founder and Chairman of Cobra Beer, talks about the roller coaster ride of developing a new brand in a competitive market. This presentation is part of the Centre for Entrepreneurial Learning's Enterprise Tuesday series.
38 min
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