15 episodes

Real world marketing tips and ideas for tourism businesses from Michelle Caldwell.

Destinate NZ - Bringing NZ to the World Destinate NZ

    • Marketing
    • 5.0 • 8 Ratings

Real world marketing tips and ideas for tourism businesses from Michelle Caldwell.

    15. Let's celebrate Te Wiki o Te Reo Maori

    15. Let's celebrate Te Wiki o Te Reo Maori

    Kia ora! It's Te Wiki o Te Reo Maori, or Maori Language Week in New Zealand, so I thought I would take the time to celebrate this fun week and have a go myself. Afterall, it's one of the three official languages of Aotearoa so we should all be trying to learn a few words. And whilst we're celebrating, I also give a shout out to a very special tourism business celebrating 65 years in operation this month - the Mount Cook Ski Planes.  Thanks for listening. www.destinatenz.com #tourismmarketing #reomaori #celebratesuccess #happybirthday 

    • 7 min
    S1 Ep14 - Trends I've noticed about the Domestic Market

    S1 Ep14 - Trends I've noticed about the Domestic Market

    Hopefully by now you’ve all had plenty of domestic visitors through your doors.  I’ve been really fortunate to be working with some amazing operators right around the country who have been busy refocussing their efforts on the domestic market and in this episode I discuss a few trends I’ve started noticing.   I’d be really interested to hear from you as to what you’re seeing in your business too after this episode.The one thing to remember through all of this is that all the work you do now in the domestic space isn’t just helping you through these times with the borders closed – it also sets you up for the future – where you can have a diversified customer base and not be reliant on one market.  And if you can convince the team of 5 million to love you now, think how powerful that is when the international visitors arrive and ask for advice on where to go and what to do! #tourismmarketing #marketing #domestictravel #domestictourism #nztourism www.destinatenz.com 

    • 9 min
    S1 Ep13 - How to Host a Fab Famil

    S1 Ep13 - How to Host a Fab Famil

    We all know that having agents and media experience our products is one of the best selling tools we have. But do you make the most of each of these visits?In this episode, I share some of the most memorable (good and bad) famils and some tips for making them fab. Happy hosting! Thanks for listeningwww.destinatenz.com

    • 8 min
    S1 Ep12 - Setting your Goals and Smashing Them

    S1 Ep12 - Setting your Goals and Smashing Them

    How many of you have your business goals written down somewhere that your whole team can access?  Most of us start a new year and write down some resolutions, only to find that by the end of the Christmas holidays they’ve been forgotten and you’re just back to life as usual.So why is this?  Writing down your goals isn’t enough - Most likely of all is that you didn’t create a plan – and a goal without a plan is just a wish!In this episode, I talk about my tips for setting goals using the SMART goal approach and how to take steps to smash them. Good luck! Thanks for listening www.destinatenz.com 

    • 7 min
    S1 Ep11 - The Value of Great Photography

    S1 Ep11 - The Value of Great Photography

    How many of you have invested heavily in professional photos for your tourism business? I’m hoping most of you!  And how many of you simply grab your own camera and snap away?   Now that’s okay if you have some photography skills but don’t underestimate the power of great photos for your business.In this episode, I talk through what it takes to create a great photography brief, tips on choosing a photographer and how to survive the photoshoot day!  Thanks for listeningwww.destinatenz.com

    • 11 min
    S1 Ep10 - Defining your Target Market

    S1 Ep10 - Defining your Target Market

    On the last episode I talked about the first step in becoming a loved brand being to define your target market and I’ve had a couple of people ask me how to do this for a tourism business, especially when you pretty much just want anyone who is travelling through your area to come and spend some money with you.  And that’s true.  But there is power in refining your position in the market and connecting on a deeper level with your customer.  It’s all about relevancy and relating to the person on the other side of the counter.In this episode, Michelle Caldwell explains how.  www.destinatenz.com

    • 7 min

Customer Reviews

5.0 out of 5
8 Ratings

8 Ratings

Karine Thomas ,

Well Done!

Michelle, good on you - this is an excellent initiative! - All the best, Karine

Sky-Chicky ,

Definitely worth the listen!

Good on you MJ keep up the great work

Top Podcasts In Marketing