Employer Branding: The Inside Podcast Georgiana Ghiciuc

Overview Because every beginning has an end, and every end is a new beginning, today’s episode of #EmployerBranding: The Inside Podcast is bittersweet, but hopefully, memorable to all of our listeners! After 7 amazing seasons filled with valuable lessons and insights, ep. 8 marks the last episode of Employer Branding: The Inside Podcast! To end things on a high note, we had the pleasure of speaking with Communications expert and best-selling author, Oliver Aust, talk about #branding, employer appeal, the complexities of #employerbranding, and the importance of building communications skills are a business leader. Becoming an employer of choice in these volatile times is no easy journey. Because, just like Oliver mentions in his latest book, MESSAGE MACHINE: How Communications Will Make You An Unstoppable Founder, “Culture is never done. It’s always work in progress.[...] Communications unlocks the potential of your company. You need to grow as a leader and as a communicator to ensure that your company can grow as well.” And we couldn’t agree more. What you’ll learn by listeningWhat are “Message Machines” and how are they developedThe importance of building communications skills as a business leaderHow to become an employer of choice in volatile timesEmployer branding, the key to building employer appeal Managing internal communications during the current recession Building an internal communication system based on the “pull, push & exchange” modelMaintaining a high-performing teamTactical hiring vs long-term employer branding The connection between branding & employer brandingAbout OliverOliver Aust is Europe's leading expert on CEO and founder communications. He is on a mission to help 250.000 CEOs and founders scale themselves & their companies by 2026 through one-on-one coaching and mentoring as well as through his books, events, newsletter, and his category-defining podcast "Speak Like a CEO".Drawing from his experience advising Fortune 50, FTSE100 and DAX40 companies and helping to grow easyJet into a multi-billion-dollar company, as well as writing four books including the international bestsellers "Message Machine" and “Unignorable", Oliver helps CEOs and founders become unstoppable and to unlock the growth of their companies.

Overview We’re back with episode 7 of #Employer Branding: The Inside Podcast! In today’s episode, Niels Vandecasteele, Founder & CEO at Sunday, talks about the connection between brand marketing, branded merchandise and #employerbranding. During the podcast, Niels also spoke about improving onboarding & employee experience with good-quality clothing, pointing out the importance of caring for your people and creating meaningful work relationships. What you’ll learn by listeningHow good-quality merchandise influences employer branding How branded clothing creates a sense of community in an organizationWhat’s the connection between brand marketing and employer brandingThe power of merchandise on employee engagementInsights on the war for talent: a founder’s perspective How can brand merchandise improve onboarding & overall employee experience Why leadership buy-in matters when building your employer brand About SundaySunday the #1 reference in Europe for premium sustainable company fashion. From Employer branding, Onboarding, Brand extensions to Partner relations, Sunday helps you create and manage company fashion that delivers measurable results.“We believe in a personal approach to translate your brand into beautiful clothing your employees, clients & partners will love to wear. “Our business can be seen as an HR, Marketing & Sales solution that increases a company’s brand awareness. We are not just selling products, we are selling a strategy, a long term solution!What differentiates Sunday from traditional merchandising companies offering branded clothing is that we literally start with a blank page. We don’t take unbranded items and personalize them, we create the items from scratch, exactly in the way fashion brands work.”

Overview We’re back with episode 6 of #Employer Branding: The Inside Podcast! In today’s episode, Aki Friedrich, Director of Learning Experience at Superside, shares valuable #insights on implementing L&D strategies that contribute to business success. Also, we talked about the #purpose of learning and development, and how it can integrate or influence employer branding. What you’ll learn by listeningWhat is learning and development in an organizationHow growth happens when L&D initiatives are put into practice Understanding the purpose of L&D for an organization How L&D is a sustainable function when it contributes to business success L&D on a budget: how can smaller organizations implement an L&D strategy Basic tips managers can use to implement L&D strategies in their organizationsChallenges associated with creating clear career pathsHow does Learning and Development integrate or influence Employer BrandingAbout SupersideSuperside is the leading Creative-as-a-Service (CaaS) company that helps over 450 ambitious brands get great design and creative done at scale. With our design subscription service, marketing and creative teams can unbottleneck design, move faster and drive more reliable creative performance. We help the world's leading companies like Google, Meta, Amazon, Salesforce, Red Bull and Boston Consulting Group with advertising creative, brand design, video production and more. No longer chained to over-taxed in-house creative teams, our customers reduce costs and move quickly with infinite scale.

Overview
Episode 5 of #Employer Branding: The Inside Podcast is #LiveNow! In this episode, we talked with Oana Iordachescu, Head of Talent Acquisition at Wayfair, about creating #DEI frameworks that walk the talk. We also spoke about recruitment bias, inclusive entrepreneurship, and ways of integrating diversity and inclusion into the employer branding aspect of a business.
What you’ll learn by listening
How to bridge the knowledge gap in diversity & inclusion
Overcoming challenges & acknowledging opportunities when building D&I initiatives
Infusing D&I into your organization the right way
An overview of inclusive entrepreneurship
Integrating diversity and inclusion into the employer branding aspect of a business
How can HR escape bias in recruitment
Employee benefits & the connection to D&I
About Wayfair
Wayfair is the destination for all things home: helping everyone, anywhere create their feeling of home. From expert customer service to the development of tools that make the shopping process easier, to carrying one of the widest and deepest selections of items for every space, style, and budget, Wayfair gives everyone the power to create spaces that are just right for them.

Overview Episode 4 of #Employer Branding: The Inside Podcast is #LiveNow! This time around, we spoke with Flavia Ballabene, Global Employer Branding & Social Media at Allianz, about the importance of having a #strategy in mind when building your #employerbrand. Also, we talked about creating a strong cultural foundation, creating & keeping a sense of #connection, adding social media marketing into the mix, and a lot more. What you’ll learn by listening
Strategies worth having in mind when building your employer brand
Tips for building a foundation for employer branding efforts to pay off
How employer branding helps companies deal with the hybrid work model
Insights on keeping a sense of connection at the workplace
Integrating social media marketing into the employer brand
Employer branding predictions for 2023
About Allianz GroupThe Allianz Group is one of the world's leading insurers and asset managers with more than 100 million private and corporate customers in more than 70 countries. We are proud to be the Worldwide Insurance Partner of the Olympic & Paralympic Movements from 2021 until 2028 and to be recognized as one of the industry leaders in the Dow Jones Sustainability Index.Caring for our employees, their ambitions, dreams and challenges is what makes us a unique employer. Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us. Join us and together, let’s care for tomorrow.

Overview
Episode 3 of #Employer Branding: The Inside Podcast is live, everyone!
This time around, we had the pleasure of speaking with Reiner Kriegler, Founder and CEO DEBA - Deutsche Employer Branding Akademie. And it was such an insightful discussion about what employer branding is and want isn’t. We also talked about fostering #transparency by transforming career sites into active employee-candidate hubs, but also about what it means to search for “truffles” instead of ‘mushrooms” when building your employer brand.
What you’ll learn by listening
How the fusion of HR and brand strategy led to the making of employer branding
How leaders and HR professionals perceive employer branding
Myth debunked: Employer branding is NOT marketing
How good employer branding is identity-based
How ‘truffles’, not ‘mushrooms’ make up a genuine employer brand
Foster transparency by transforming career sites into active employee-candidate hubs
The long, hard way is the only way to build a strong employer brand
The effectiveness of honesty, the key to employee retention
About DEBA - Deutsche Employer Branding Akademie
DEBA advises and accompanies companies on their way to becoming measurably successful employer brands with the same enthusiasm with which it trains people who are interested in employer branding.
The DEBA mission: to strengthen the future fit of organisations. We make employers more successful by identifying the core of their identity, making it tangible both internally and externally, and enabling them to align themselves with it in order to secure their future.