Ep11: Service Line Marketing: Mark Mathis Marketing Mouths | Healthcare Marketing and Content Podcast

In this episode, guest Mark Mathis shares tips on:

Determining benchmarks for service line marketing
Journey mapping to understand the patient’s decision-making process
Executing a strategy with the end in mind
Optimizing a campaign
Researching to make the most out of your marketing budget
Handling the traffic your campaign generates

Listen in as Mark Mathis joins Bill Klaproth to share his best advice on service line marketing.

Get in touch with Mark:

OneMinuteMarketer®
Amperage Marketing & Fundraising

Resources:

Brainfluence by Roger Dooley
Yes! 50 Scientifically Ways to be Persuasive by Robert Cialdini