Trailblazing business brains and childhood sweethearts Geoff and Justine Ross sold their premium vodka brand 42 Below to Bacardi for $138 million. Now they've swapped "wine and cheesing" in Auckland for running a 6500-hectare sheep and beef farm in Otago. The self-confessed environmental activists and passionate New Zealanders discuss why they took "the harder road", reaction to their Country Calendar appearance and why regenerative farming is much more than a "hippie crock of shit".
Justine's memoir about swapping the city for the high country, Meet You at the Main Divide, is available now.
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CREDITS
Host: Simon Bridges
Producer: Jen Black
Audio editing and mixing: John Ropiha
Executive producer: Chris Reed
Information
- Show
- Channel
- FrequencyUpdated Weekly
- Published7 November 2023 at 11:00 am UTC
- Length57 min
- Season6
- Episode2