1,123 episodes

Euromonitor International talks about global market research affecting the world today with a look at the global economy, emerging markets, and consumer trends around the world.

Euromonitor Podcasts Euromonitor International

    • Business

Euromonitor International talks about global market research affecting the world today with a look at the global economy, emerging markets, and consumer trends around the world.

    Wellness as a Lifestyle: How to Meet Consumer Demand

    Wellness as a Lifestyle: How to Meet Consumer Demand

    Join four of our leading experts as they delve into the evolving landscape of health and wellness, focusing on its expansion from a trend to a consumer lifestyle. Key topics include the Blurring of Wellness Concepts, Women’s Health, Self-Care at Home and the Evolution of Health-Conscious Eating.

    Uncover the future of health and wellness as consumers increasingly take ownership of their health through holistic, long-term solutions. Our experts discuss the drivers behind this consumer behaviour and the manifestations of the wellness lifestyle across other industries. They also discuss the unique challenges and opportunities for brands both within and outside the health and wellness industry. 
     
     A must-listen for anyone interested in the future of health and wellness. 

    Featuring:
    Matthew Oster, Senior Head of Consumer Health
    Irina Barbalova, Global Lead of Health and Beauty
    Maria Mascaraque, Industry Manager of Food and Nurtition
    Nick Stene, Senior Industry Manager of Home and Garden

    Hosted by:
    Jessica Ridenour, Producer

    Want to dive deeper into our insights, or view this panel discussion as a video? Click here.

    • 45 min
    Travel Leaders: Impact and Sustainability with Founder of Just a Drop, Fiona Jeffery

    Travel Leaders: Impact and Sustainability with Founder of Just a Drop, Fiona Jeffery

    “We started focusing purely on water, sanitation, hygiene, education, because that's the starting point, but it's the starting point to so much more. It's the starting point to better health, more safety, better education, food security, gender equality, climate action; the impacts are significant right across the board.” -Fiona Jeffery
     
    On World Water Day, join Caroline and Fiona Jeffery, the founder of Just a Drop, in this episode as they discuss the inspiration behind the charity. Fiona started Just a Drop after working in the travel and tourism industry, where she saw a lack of effort in protecting the environment and giving back to communities. Through her research, she discovered that a child was dying every 17 seconds from dirty water, leading her to create a grassroots charity that supports communities around the world with sustainable water solutions, sanitation facilities, and hygiene education.
     
    Fiona and Caroline explore the connection between sustainable travel and Just a Drop's work. They share specific examples of the charity's programs in Cambodia, Nicaragua, Kenya, and Uganda, where they have provided appropriate low-tech and sustainable solutions to meet the communities' specific needs. Just a Drop aims to make a lasting difference in communities and give people the hope and belief that they can take ownership of their futures.
    Since 2016, Euromonitor International has been one of Just a Drop's headline charity partners. Our involvement has helped the charity's programs and projects across Asia, Africa, and Latin America, benefiting over 20,000 people.
    Millions of women walk for hours every day, just to collect water. But how far would you go? For World Water Day, Just a Drop are challenging people to scroll through one woman’s 9km walk to the well and back – the longest Twitter thread ever made. Click here to take on the challenge: https://twitter.com/Just_a_Drop/status/1635366676932751392
    For more info on The Walk to the Well, click here. 

    To learn more about how Euromonitor can help your business embrace sustainability, visit our website.
     

    • 36 min
    Stay Home or Go Out? Can the New Roaring 20's Survive Soaring Inflation?

    Stay Home or Go Out? Can the New Roaring 20's Survive Soaring Inflation?

    After a booming summer for socializing, things are starting to cool off. Inflation and the cost-of-living crisis are catching up with consumers who might still have some pent-up desire to go out. These conflicting desires leave consumers dangling between spend and save, while still looking for ways to continue their social lives. So what are they doing? How are people getting together when money is tight? On the tail end of the holiday season and as the popular “dry January” ends, our expersts discuss what’s next in this transitional time. Join Michael Shaefer, Spiros Malandrakis, and Zora Milenkovic as they discuss: Will financial pressures cause a decline in spending on social occasions? Or is there enough pent-up desire to outweigh the costs? Or will consumers simply find different, perhaps cheaper, ways of getting together? What opportunities exist for brands in this evolving landscape?
     
    Want to learn more about the biggest consumer trends this year? Check out our new report Top 10 Global Consumer Trends 2023, where you'l learn about Budgeteers, Here and Now, and Young and Disrupted. 

    00:04:45 Affordable luxury indulgence.
    00:10:43 Consumers shifting to experiential on-trade.
    00:16:31 Nostalgia drives consumption habits.
    00:21:48 Premiumize, but be mindful.
    00:25:00 Premiumize experiences, not products.
    00:30:03 Adapt to changing consumption trends.

    • 31 min
    Hybrid Working: Impact on Travel, Leisure and Bleisure Travel

    Hybrid Working: Impact on Travel, Leisure and Bleisure Travel

    The fourth in a series exploring the impact of hybrid work on Western European industries, this episode explores the opportunities for destinations and brands in the growing "Bleisure Travel" market. Bleisure, the idea of combining business travel with leisure travel, is not new but it is booming. Instead of extending business travel to include a little leisure, hybrid workers are taking advantage of flexible work to extend their vacations by getting some work done. But what, if anything, are destinations and brands doing to cater to this growing crowd?
    Euromonitor's Alexander Göransson and Stephen Dutton talk us through some of their findings from their recent report, Bleisure and the Future of Travel and Work. Who are Bleisure travelers? What's different about them? What are they looking for in accommodations? What are the biggest opportunities for destinations and brands? And how big IS the market for Bleisure travel?
    Want to read more about Bleisure travel? Check out Stephen's recent article.
    Learn more about the effect of hybrid work on fashion, food, and home in our previous episodes. And find all the latest insights on travel on our insights page. 

    • 34 min
    Consumers Are Pursuing Value: Why Brands Need to Pay Attention

    Consumers Are Pursuing Value: Why Brands Need to Pay Attention

    With the holidays approaching and inflation surging, value is at top of mind for many consumers. But value is more than value for money, and the Pursuit of Value is here to stay as one of the 10 most influential megatrends identified by Euromonitor International as having far-reaching impact on industries, companies, and consumers. In this podcast, An Hodgson explains all about the Pursuit of Value – where it comes from, why businesses should pay attention, and how can they win with this megatrend.
    Find even more content on our Insights Pages!

    • 26 min
    Caffeine and Anxiety: Will Anxious Consumers Ever Actually Cut Back?

    Caffeine and Anxiety: Will Anxious Consumers Ever Actually Cut Back?

    You've got 3,344 unopened emails, a To-Do list that's a mile long, and guests coming in for the weekend. The anxiety kicks in- How am I going to get everething done? Heart pounding, sweaty, hands shaking, you reach for the most logical thing- a nice cup of chamomile tea to calm you down so that you can think clearly.
    Or... maybe not. 
    Anxiety is on the rise and yet, consumers can't get enough of their favorite stimulant: Caffeine. In this episode, Matt Barry talks us though "The Caffeine Paradox," one aspect of his recent report, in which anxious consumers counterintuitively refuse to give up their triple shot lattes despite their well understood negative side effects. Is it the ritual that keeps them coming back? Emotional attachment? Performance anxiety? A moment of self-care? The pressures of inflation? Or just trying to maintain a modicum of control in an increasingly chaotic world? 
    Find all of our content in one place on our insights pages, including reports, webinars, videos and podcasts. 

    • 21 min

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